To be a good copywriter must forge the trilogy

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Life is like a journey, if you choose the copy as a career, the choice of the goal of travel, the journey is unknown, the process must have difficulties and twists and turns, but I believe that as long as you strengthen their beliefs, and constantly move forward, will certainly have some gains. Before this journey, prepare accordingly, understand the customs of the destination, you can harvest the wonderful scenery along the way, do the copy is the same, understand the relevant rules of advertising copy, those are supposed to do, those are not required to do, experience the copy forged trilogy, so you can be an early and the ideal of the Holy Land, Achieve your career.

First episode: Finding a location

You're just a copywriter? Can you do only one copy? No, you can do much more than this, do not underestimate yourself, your potential is huge, but you have to be good at developing out. Sometimes you can be a thinker, or is a cold shoulder to see the community, you can also be the initiator of the lie, in short, as far as possible to become proficient in the weapons spectrum of the hundred students, so the pen will be very calm, let the thoughts soar, in the moment of inspiration to grasp it tightly, can harvest magic.

has now entered the era of the Internet, the amount of information that people see today is so huge that it can even be said that this is the era of a second kill, how to seize the customer's eyeball within 5 seconds is the key to success or failure, so write a sentence enough for consumers to stay a moment of the title or an attractive topic, is a difficult thing.

Want to impress people, now play stunts, hype is not feasible, therefore, it is recommended that you start from your own heart, standing in the consumer's point of view to think about the problem, forget that you are a copy of the identity of a unique way, so as to describe the unique scenery has never been, causing attention to others.

And to do this, you need to learn to listen, in the taxi driver's chat to hear the stock fluctuations, in the hawker Bargain to hear the city's consumption index. Once you can hear these digression, you can make your pen hard.

Part Two: What to do before you go

Whether it is due to their own interests or the strange, in short, today you are a copy of the identity of the work, for a better life in the struggle, so you have to "copy" This two words printed on their own business card, for these two words can better realize the value of your life, you need to put into action, black and white upside down? All this is the price you have to pay.

Although it is now a computer to replace the era of pen, but as a copy, I suggest you always ready a pen a piece of paper, the two most simple tools will bring you shock, very likely to change your fate and people. If you doubt, please believe that Taiwan copywriter Li Xinping is from here to start her accumulated information, and finally achieved a career.

Walking on the road, sitting on the bus, there may be a moment of inspiration, with paper and pen record down, the next time you are pondering, there is the source of creation. A hit shows a lot of popular words, remember that this theme is taken from the elements of life, impossible can only be diametrically opposed. So the element of life is what you record.

As a copywriter, if you're just a junior copywriter, you should be able to write well, think well, you are a primary copy, the two combined, you are a senior copywriter, if the two are combined, you have a little evil, then you will be a good copy. But this is far from enough, you need to have a good and upright heart, so you look at things in order to be far-sighted, the road will be more and more broad.

Part III: Understanding the rules of the industry

As a primary copy, you have to understand the rules about advertising copy, such as what the title is, what the subtitle is, Nevin, advertising language, strategy, consumer interests, market segmentation, soft, hard, and wide, these are the most basic things. If you do not understand, you can ask Baidu. Although you already know, but to practice practice, you still need to be in the revision to improve.

If you're writing a soft text for a sneaker brand, don't rush to write, I suggest you go to the product back, from its packaging, try to wear experience, find some of the same competitive products for all-round comparison, and colleagues and customers to talk about the shoes of the topic, when these are understood clearly, writing will have a feeling.

When you are a junior copywriter, you must be ready to be hit at any time, to have the courage to be more and more. If you write the title, you are prepared to write 30 or 50, these are not excessive, that a best, only the customer chose to know, if the customer chose one of the other is not a waste, these are a good learning process. Only through this kind of exercise, in the future your hit rate can improve, maybe in the future just write 3 or 1 to pass the customer's audit.

The above is three steps, congratulations, you are not far away from the excellent copy.

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