To be stronger and more excellent Pathfinder 15 anniversary of the Innovation Strategy analysis

Pathfinder Management Team 15-year launch photo January 11, 2014, to "Yong-built, explore the dream" as the theme of the Pathfinder 15 anniversary celebrations in Beijing, nine Huashan Zhuang Grand held. Pathfinder founder Chairman Mr. Sheng, Pathfinder Brand spokesperson Mr. Feng, brand dealers, suppliers, investors, media guests and other cooperation agencies and Pathfinder management team and staff representatives and more than 1200 people attended the event, has aroused a high degree of concern from all sectors of society. The event contains "Thanksgiving, responsibility, cooperation, innovation" four sections, not only awarded the gold medal employees, gold customers, gold suppliers, gold research and development partners, gold medal cooperation media and many other awards, but also in the field launched a Public Service Foundation ceremony and Pathfinder outside the innovative strategy. Celebration Day, rock music Pathfinder Feng in person, and deeply interpreted the classic song "Brave Heart", the activity to the climax. Does not accumulate bujikuibu and thousands of miles. Along with the Pathfinder 15 years of pioneering experience video playback, the entire venue of the passion was instantly ignited. 15, for Life is a circle of not reincarnation, for Pathfinder is a painstaking accumulation and continuous innovation process, but also a great mark of cooperation and responsibility. As a continuous five years of domestic sales of similar products, the first outdoor brand, pathfinder 15 years to achieve a remarkable achievement, is rich in fruits. Looking to the future, Pathfinder not only on the basis of the original "do Strong", but also to further "do excellent". This comprehensive launch of the three-dimensional large-scale outdoor innovation strategy, will be opened a new chapter in history. Pathfinder Company founder Chairman Mr. Sheng 15 years, brave every step in the celebration, Mr. Sheng reviewed the Pathfinder 15 years of arduous development process, thanks to the community for Pathfinder 15 years of consistent support, won the applause of the participants. Mr. Sheng said: "The original for the company and products named ' Pathfinder ', meaning ' to be creative, dare to the world first." In a blink of an eye pathfinder on the 15-year-old, 15 years, Pathfinder has traveled a way to explore. From 99 the production of the first tent, to open the first store in 03, from becoming China's north-south Polar Expedition exclusive products, to 09 successful landing gem, and now five consecutive years of domestic sales of similar products first, and become the first across the 1 billion mark of the outdoor enterprises. After the listing, we have taken another important step in our strategy. Pathfinder, Akeno, Discovery has been the formation of Pathfinder multiple brand pattern, today we began to do online outdoor travel services strategic planning .... "The draft does not forget to dig well people, 15 years of Pathfinder not only with the staff actively share the results, but also to extend the concept of sharing with partners and even with the whole society to deal with, and the ecological environmental protection and social responsibility as the Pathfinder culture is an important part." He further said: "In the staff, in addition to the government's five insurance system, the Pathfinder also established the ' Employee housing subsidy ', ' children's education gold ' and ' Loyalty Award ' and other staff Care Fund, while the professional managers andCore staff issued a multi-period equity incentive, in the public welfare undertakings, the "protection of Kekexili Tibetan antelope," "Alashan ecological Improvement" and other public welfare activities, and rushed to Wenchuan, Yushu, Yaan and other front-line disaster relief, to give the full support of human and material resources. In 2013, the company decided to take out 1% of the net profit of the enterprise every year for Pathfinder Public Welfare Fund. "To build the outdoor ecosystem under the Internet thinking, Pathfinder open up the big outdoor innovation strategy as we all know, outdoor products are designed to provide all-round protection for outdoor sports." Taking a look at the development path of European and American outdoor Sports and the change of people's life concept and consumption viewpoint, and the actual situation of the outdoor population increasing rapidly, the popularization of outdoor activities, the individuation and diversification of products have become the inevitable trend of the industry development. In view of this, Sheng on the day of the celebration put forward "the construction of Internet thinking outdoor ecosystem" strategic concept, elaborated the Pathfinder in the future will start the big outdoor innovation strategy. Focus on product innovation, science and technology innovation, strategic innovation three aspects, build multi-brand, outdoor service platform and outdoor vertical electric business innovation Strategic framework, comprehensive integration of Internet operation mode, not only let the Pathfinder further "do better", more let consumers enjoy the Internet to maximize the benefits and convenience. First of all, to create a multi-brand system, multi-angle depth to the market penetration. According to the personalized needs of consumers, increase product and scientific and technological innovation, in the original core brand "Pathfinder" based on the extension of the high-end outdoor leisure market, focusing on self-driving, camping, adventure sports Discovery Expedition brand and focus on outdoor cycling Akeno brand. To Pathfinder, Akeno, Discovery as the main brand, in the brand positioning, design style, target customers, market segments, such as the formation of complementary relations, a broader coverage of the target consumer groups, and further enhance market share, to achieve a multi-level market penetration of products. Secondly, we should improve the service platform of outdoor activities and improve the service quality comprehensively. Make full use of the Internet and digital resource advantages, based on the strategic holding outdoor Activities website Wizard, build a service platform for global outdoor sports and deep experience travel. This platform not only provides the splendid outdoor activity for the customer, simultaneously takes the leader as the basic unit model to enlarge the supplier, provides the omni-directional backstage service including the activity release, the reservation system, the individuality customization and so on, the structure the effective platform which the consumer and the enterprise benign communication. At the same time, deep excavation of outdoor vertical electrical resources, to maximize the level of sales. On the one hand, comprehensive utilization of Taobao, Jing Dong, when, Excellence, Pat, No. 1th store, excellent purchase and mailing platform resources, the development of online distributors and agents; On the other hand, the various forms of Spring festival will be carried out on the line to stimulate the growth of sales; third, based on the Pathfinder's current leading position in the field of electric business and the development of outdoor sports platform, Grasp the entrance of close communication with customers, realize the sales of the whole industry outdoor equipment.