To build a good website to pay attention to the 5 special aspects

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This year is not a difficult to make a website, they will not do it does not matter, you can download templates, modify templates, online purchase procedures, or find a professional site to customize their own website. Many customers and friends in the front of the station is very enthusiastic, very passionate, but very few people are very passionate to do a good job of a website, adhere to the operation down.

As a construction station workers, I help customers set up a lot of websites, they also have a website in operation, but also to help a lot of friends and customers do some web site promotion and operation work. After a period of research and analysis, summed up a few points, share out for your reference.

The website structure is too messy

Most of the customers I contact are enterprises or product stations, the website above propaganda enterprise and product is understandable, but many customers want to put all products on the website display, not only the product, also has the enterprise introduction, the honor qualification, the video, the cooperation customer, the contact method and so on all can display the material to put on the website each page display. And in news or announcements, show too much content and information unrelated to the enterprise industry. This looks like a flower, but in fact, catch the primary and secondary, so that visitors to the site at a loss, see the information they want to see, repeatedly see the irrelevant information they see, etc., so that the amount of browsing lost, the site does not play a good role.

Second, the website information is very few original

Many customers in the site after the construction, tell me, from a certain site copied down. I'll tell them at this point that it's really easy. But for those who know a little bit about SEO knowledge, these stations are basically no different from the garbage stations. Because in the search engine view, especially Google, the quality of the site represents the vitality of the site, is the impact of site rankings and search key factors. Acquisition and false original are not good to crawl, not to mention the copy is intact?

Therefore, the content of the website best can combine the site, enterprise, product characteristics, regular release some original articles, the quality and content of the site to upgrade up.

Iii. Excessive use of professional words and English

Many product stations, because the industry particularity, needs to carry on the product description and the enterprise introduction, this time will be doped some very special noun or the English explanation, these proper nouns only the profession expert can understand; This leads to browsing your site's customers difficult to read, resulting in reading volume and PV decline, the site's information can not be fully displayed, resulting in the loss of potential customers of the site.

The solution is the website as far as possible to show the easy to understand information, the information will be displayed to more users to read and watch, so that visitors can easily read the website enterprises and products, is very friendly display.

Iv. excessive reliance on paid promotion models

Many customers are not bad money, in order to better achieve results, after doing a good job of the website, the short term can not see the result, it is very anxious to get angry, so hectic began to find all kinds of pay promotion model, Baidu, information station, industry station, the local site swarmed, a short period of time, indeed, the number of clicks and browse volume, But after the cost was exhausted, the effect returned to the former. Even have customers in the site is still in the revision of the time to start to promote (I have in the previous article in the analysis of such customers, please view the "website construction to promote the ———— do not spend the wrong money").

The site content, quality, and UI design has not been up before the start paid to promote, so that visitors to the effect of this site is relatively hasty. Only the details of the Polish, the site to deal with the same time, pay promotion, can win more customers heart.

Five, did not persevere to do

Our customers, there are very profitable customers, a simple website, after a long period of operation, the products and services sold to the province, the city, the country, all over Asia have, they have a most basic characteristics, every day in the promotion and marketing on the Internet. In this way to add up, accumulate a lot of customers and information, product and Enterprise Services to expand the territory.

A good site is to see if he has no vitality, not just simple information, but also the exchange of the chain, the website soft article release, product updates, search engine promotion and so on work to do long-term unremitting. These ways we are in the building after the completion of the training of customers, adhere to use, to do, must be able to get the results they want.

Web site in the production time spent your painstaking efforts and wealth, to the site well, with good, do not waste your efforts and wealth, for you to create more value is the important role of the site. A good site is not a very easy thing, need to pay attention to all kinds of details and long-term efforts. Above some hope can give you help, let your website run better for you to create more wealth!

Xi ' An website construction www.segocn.com original article, the author Hou Xiaohui www.houxiaohui.com welcome reprint, please retain the source. Thank you!