To build the marketing team is the outlet of SME e-commerce

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Recently, I received a lot of network company's sales of the phone, mainly to promote their business-to help small and medium-sized enterprises to do network promotion, such as SEO optimization, Baidu snapshots, keyword rankings, paid ads and so on. Thus, some of my thoughts have been aroused: where should SMEs go to E-commerce?

With the development of the electric business more and more mature, the market has a large number of big and small network services companies, and some help enterprises to do bidding promotion, and some help enterprises to do SEO optimization, and some help enterprises to do marketing planning. In a word, it makes me feel a lot of mess. Many small and medium enterprises in the past do not look too much, but over time, more and more traditional small and medium-sized enterprises began to focus on the development of internet marketing this piece. This has long been a lot of network services company's survival and development space, at the same time, also caused a lot of problems: because they do almost all low-end services, so the competition is extremely fierce, often dozen price wars. As a result, many of these Internet service companies lament and get worse.

To be honest, even Baidu came out before those network services company's business! can be seen in the field of electrical business Service competition is fierce! Since 360 search, Aliyun search out, the new "pillars" search situation, forcing Baidu have to run the market, telemarketing business ...

The author in spite of contact with the Internet time is not very long, more than two years, but well versed in the unspoken rules. Because of this, there will also be a number of chaotic market price wars, some even more outrageous, its bid is higher than the same industry 50%. I asked why you charge so much, but he replied, because our service is good, the quality is good, the ability is good. I said, no,no,no! I think, in the industry can exceed the high price, first of all do have a certain strength, in addition to have a customer can not refuse the super high price reason! In other words, what you charge for such a high fee, you have to have a person to see, feel the reason, and this reason so that customers can not refuse!

I think, why do those companies charge such a high price? On the one hand, many small and medium-sized enterprises from the owner of the majority of the 60 's, the network so do not understand, but for the network marketing, for a curiosity or need to use this can be fooled two. On the other hand, many network services companies based on the purpose of making money, the use of false, hype, cheating marketing means to seize the market, to earn wealth! It can be said that many enterprises in the unfinished business before you, almost every day to call you, and so you receive money, you will know that you have the result is not like this? And, The current network hype, in layman's view the surface is very scenery, can be fooled two. In essence, if you ask them to take two strokes, you will see what the results are.

Well, I don't say much, say more, may hurt some network service company. However, no matter what, I think, since the customer's money, we have to create value for customers, and do things for customers, for customers have not paid the money to you before you said the commitment! Do not collect money before said so sweet, and so received money even birds do not bird!

基于以上这些况景，作为中小型企业老板，你的公司将如何做出选择呢?是把自己的电商业务外包呢?还自己组建自己的电商营销团队?这是一个非常重要的选择!为什么呢?因为中小型企业要做大做强，那么必须要拥有自己的电商营销团队， Otherwise in the future will be more and more outdated. If you do not believe, you can see, the current in the market to do a large enterprise, which does not have their own electrical business marketing team AH?

Of course, for small and medium-sized enterprises, early formation of their own team may be relatively more difficult. I suggest that the first part of the network marketing business first outsourced, outsourcing to find a level of outsourcing, on the other hand, recruit staff to develop their own marketing team. So, the next is how to keep people, this is not the focus of this article, it is not discussed. Follow-up, and then slowly grow their own electric business marketing team, so, for small and medium enterprises, is a sensible way out!

Here I need to do talk about, set up a marketing team, not now, do SEO optimization, network promotion, QQ Mass, soft release and so on, such as simple and repetitive work. But, there are a lot of deep work, such as market research, planning, and so on. Of course, here I am not denying that these jobs are unimportant and that they are still important for the time being. However, I think more important should be market research and planning! I think that in the future, in the fierce competition of small and medium-sized electric power, it is often in the market research and marketing planning is particularly prominent! Anyway, a complete electrical business marketing team, webmaster Bar www.wzhan.net think should include market research team, Planning team, Network promotion team, after-sales service follow-up team and sales development team.

Alas, SME e-commerce should go to where? to build their own electrical business marketing team is the best way out!