To change the structure of the organization, mobile Internet service

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time February 20 news, through the game of stealing food and other games brought about the glorious period, but also experienced a decline in user flow of public opinion questioning, Now happy NET has completed the strategic development direction and organizational structure adjustment, low-key start from the original net of the shell of the broken cocoon out.

February 16, Happy Net Guo received an interview with Sohu it, in the interview, he introduced the organizational structure of happy net and strategic development direction changes, as well as the progress of cooperation with Tencent.

Internal structure Adjustment

At the beginning of 2012, a happy net to abolish the news of the wireless department caused many speculation in the industry, and this is actually just a part of the restructuring of the net.

From the second half of 2011, happy Net began to adjust the internal organization structure, so far, happy net has divided three lines of business, including the platform department, the game department and new product departments, and before this, happy net no new product department, and the game business and platform business has not "separated."

"In the past, the net game business only for Happy platform service, after adjustment, the game department is relatively independent, at the same time, this department also includes the independent research and Development Game Group and Webgame Joint Operation Group, which, the independent research and development game Group not only develops the product which suits the happy platform, also develops the Can be operated and promoted on other platforms. And the new product department is more like a pioneering team, focusing on the development of new social products, two products are expected to be available in the 1 quarter of this year. "Guo said.

And Guo also frankly, the above adjustment is based on the characteristics of the people of happy net, the purpose of the adjustment is very simple, that is, in order to allow the team to develop and execute faster.

"For example, we have previously developed some of the most popular features such as stealing vegetables, reprint and other new product development departments, but also to see the best new products faster." "Guo said.

Mobile Internet with exerting force

Whether it is to the mobile Internet sector personnel adjustment, or from the assessment indicators set up by the departments, mobile Internet is undoubtedly the most important in the 2012.

A few days ago, happy NET to revoke the wireless division, the original Wireless Division staff fully enriched to the platform, new products and gaming departments. Guo that this is precisely because the wireless business is the most important strategic direction of 2012, the wireless division of power into various departments, and effectively improve the product line mobile interconnection level.

"Our emphasis on mobile Internet is also reflected in the KPI of various departments." For example, for the platform department of Happy NET, the company requires them to realize the leap-forward growth of the number of mobile internet users this year; For the game department, the company requires them to strengthen the development and operation of mobile phone games, and the new product department's research and Development direction is also related to social, wireless, We will also quickly launch the iOS application. "Guo said.

According to Guo's statement, Kaixin's view of mobile internet has changed a great deal more than two years ago. "After reflection, we found that the previous view of the mobile Internet is not open enough." 2009, the company began to do the mobile phone end of net, at that time we think that the mobile phone is only ancillary business, is the main station with flow, so we do the phone end is omnipotent, strive to replicate the function of happy Net PC side. And since 2011, we have noticed that the mobile internet has become a revolutionary force, so we feel that we have to change our minds. Starting with the simplest and sharpest features, this may be more appropriate for mobile internet. "Guo said.

From the experience swept the people's brilliant, to be questioned the flow of decline, marginalization, happy net has clearly seen the mobile Internet as an important opportunity to regain brilliant.

"I believe that SNS companies should be very concerned about the Pinterest and path of the two companies in this year's development, because these two models of domestic SNS development, will have far-reaching impact, but also very valuable reference." New ways of socializing are likely to have a huge impact on traditional social networks. While micro-blogging, micro-letters and so on appear to be Giants, if the application of similar models such as Pinterest and path develops rapidly and triggers a boom, it will have an impact on the former giants, and even change the market pattern for the industry over the next few years. "Guo said.

The alliance Tencent: low-key and pragmatic

October 31 last year, Tencent strategic Investment net, then the two sides to carry out strategic cooperation. Although the deal has been a concern for the two leading companies in the domestic social networking market, Tencent and Kaixin have been unusually low-key and have not even opened a press conference to publicize the prospects for cooperation.

"We have an estimate of the prospects and possible difficulties of the two companies, so at the beginning of this partnership, we and Tencent are hoping not to make a lot of momentum and to be pragmatic." "Guo said.

Earlier, many of the industry's high-profile publicity and bleak ending may also become Tencent and happy to low-key cooperation. "Many companies in the strategic cooperation between the original intention is good, the desire and determination of the company leadership is sufficient, but in the process of cooperation implementation, because it involves two different lines of business, but also because of different company executives KPI different, cooperation to the end often ended." "Analysts say.

Tencent and happy net obviously also want to avoid this kind of thing happening. "Within a week of our announcement, Tencent discussed the matter with us for hours, and both sides agreed that the enforceability of strategic cooperation was the key, so we set the tone of cooperation, that is, from small things to quick and not for momentum." We have agreed that no matter what difficulties the two sides encounter in the communication process, we must actively promote. "Guo said.

November 2011, Happy net access in the Tencent platform performance good three third party game, and this has become fun and Tencent full docking of the exercise period.

"Tencent is a system of giant companies, Happy is a start-up company, the work module division is relatively vague, while we are still adjusting the structure system, so both sides of the communication and running-in will take some time." "Guo said.

In addition to the two sides in the product promotion and bottom docking aspects of the running-in, both sides of the communication is time-consuming work. Tencent is a complex business line of large companies, often lead the whole body, a change will require the participation of different business systems, in order to be able to fully synchronized in the future, the preliminary exercise and testing is essential.

"After we have done our basic work, we plan to be able to sync two games a month in the two quarter this year, and we want to speed up our sync access in the three quarter." "Guo said.

Previously, happy Net revealed that the future two may also try advertising and platform interoperability. And according to the introduction of Guo, both sides of the docking platform for advertising is also the hope to start from a case, accumulate experience.

"We hope to publish more results to the outside world after a year of cooperation, rather than to announce them in a high-profile manner at the outset of cooperation," he said. Of course, we have also developed a number of cooperative planning, such as open platform docking, account interoperability, ad docking and happy net Tencent microblogging links, I hope that these cooperative planning we can achieve. ”