To debunk the myth of search engine Optimization guarantee ranking

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In the popular search engine "ranked first" is how attractive business slogan, meaning a steady stream of business opportunities and visibility. But as search engines have adopted paid rankings, good keywords in the domestic Search engine page of the top 1-5 rankings are to 1500-8000 yuan/month price is bought, "guarantee ranking" premise is higher cost pay, which in the domestic major search engines to provide services generally called "Fixed ranking" service. Because Google does not provide a "fixed ranking" service, but also has a very important login significance, for the network marketers to carry out search engine optimization provides a prerequisite. Many companies that provide search engine optimization services claim to be able to "guarantee the first place" on Google to attract companies to promote the site.

In fact, in the search engine country, in addition to the high price buyout first position can do "guarantee", rely on search engine optimization is unable to "guarantee" nth rank. If you commissioned a service provider/agent did not buy "fixed ranking" services, but also to ensure that you are ranked first, you must be careful of your wallet.

Even Pay-per-click (CPC/PPC) search engines do not guarantee rankings. Google's keyword ads as an example, determine your advertising ranking is not only the cost you pay for the keyword, but also includes your ads have been clicked, a variety of factors to decide which ads should be listed in one.

The most fundamental reason for not ensuring rankings is that search engine marketing experts do not own search engines. Cannot control the media, can not guarantee the result, in this sense, search engine optimization and ranking guarantee is not the same thing.

The algorithm of search engine ranking is a strict secret. All its intentions are to give the most consistent results to a search term, and to make it as good as possible for the most satisfying site. This is also the implementation of Search engine optimization guidelines.

True SEO experts do not guarantee rankings to customers, they will let customers understand what factors affect the search engine rankings and incorporate implementation. In fact, the search engine optimization work is to edit the Web page or the entire site, so that it maximizes the search engine friendliness (search engine friendly), so that the submitted pages in the keywords, title, links and other aspects have reached the ideal state, the rest of the work, Can only be resigned to the search engine to automatically deal with.

What's more, search engines are constantly changing the algorithms that determine the ranking of their websites. If today's ranking rule is the title tag and the content of the text of the link to the site ranking plays an important role, and tomorrow, this rule may become meta description of the content of the label is the most important role in the rankings, then the previous work on the title tag has become a futile effort.

Therefore, the search engine optimization work is changing over time. There is no such thing as once and for all, not to be guaranteed. But one thing is for sure, no matter how the ranking algorithm changes, in the long run, the quality of the site content is always the impact of the top weight.

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