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The world does not have white hat seo this said, because SEO this road to go more people, formed a two factions, is white hat seo and black hat seo, which is the martial arts supreme and no matter what, point water today only said I want to choose white hat seo reasons:
One, what is white hat seo?
White hat SEO refers to the use of search engine law and do not harm the user experience to optimize the site, so as to achieve in search engines to obtain the ideal natural rankings, traffic and establish the brand image.
Two, white hat SEO method
We first understand the changes in search engines:
1, the text analysis phase. The ranking is determined by the page keyword to determine the relevance of the page.
2, link analysis phase. Determine the ranking by recommending the number and quality of websites.
3, behavioral analysis phase. Add user behavior to the site's ranking factor.
In the text analysis stage, in the Title,kword and descrption tags and content to add a certain density of keywords, it is easy to get a good ranking, and in the link analysis of the main stage, as long as through the establishment of a large number of outside the chain, you can easily get a good ranking. At the present stage, the search engine's algorithm is obviously more complex, no longer simply text and links as the main determinant of the decision, more user behavior will be included in the ranking factor.
Let's understand the purpose of search engines:
1, search engines want to be easier to crawl and easier to handle on Web pages. The massive growth of data is always testing their technology.
2, search engines need to be able to quickly and easily let users search for what they need. This is the core of the search engine to survive.
3, search engines need more fresh and original content, and do not want to crawl repetitive content every day to consume their energy.
4, search engines need to maintain a healthy ecological cycle, do not want to be SEO can maliciously destroy its natural ranking order.
5, and the most important thing is: search engines also need to be profitable, he will not be magnanimous enough to allow SEO personnel to conflict with their interests. Baidu is a good example.
White hat SEO should follow the principle:
1, to the search engine is also to provide users with high-quality original content. Content is the soul of the site, content strategy is the biggest difficulty of SEO work.
2, Natural link growth. Search engines can clearly understand the link growth rules of a site is reasonable.
3, the quality of the user experience. Do not say the user experience and ranking is not close, can only show that you are outdated, good user experience can not only bring you more visits, but also let your site in the search engine performance to form a virtuous circle.
Three, white hat SEO benefits
1, the time and energy you devote will never be useless work. Does not have the pole to see the shadow, but the qualitative change needs the quantitative change.
2, white hat SEO can build a long-term development of the company, and black hat can only be soy sauce.
3, white hat method you can be open, do not worry about being copied and beyond you. And the Black Hat method you have to hide. One is to practice the internal strength, one is to learn Wei Gong. You know.
4, the quality of original content is always popular with users, the production of junk information will always make people disgusted.
5, white hat is to help you build a brand site, user demand is stable, you do not have to worry about search engine rankings instability.
6, white Hat method to do is a career, people can not have a long-term vision!
Article Source point Water SEO Blog, original address: http://www.semrace.com/jishu/whiteseo.html
Iv. Knowledge Solutions
Q: Is not as long as the use of white hat SEO method will certainly have a good ranking it?
Answer: In search engines to determine the ranking of many factors, such as the article mentioned in the search engine's interests, especially Baidu, so not necessarily you use the right method will certainly soon have a reasonable ranking, search engine algorithm is not seamless, but with results-oriented, white hat SEO is the best choice.