To do a good job in the net select goods is the key to do the user Service is to ensure

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Recently a period of time "Groupon" in the word frequently on the major portals, the internet has a group of buying wind, as if the internet has been a lot of buying sites overnight. Of course, some are to see the potential of the market, with the strength to build the site, there are many followers, see the trend of popular, rush to the league to buy the market. For the recent trend of group buying, many people have written to express their views, optimists think the prospect is gratifying, is the trend of development; pessimists think it's just a fad.

June 10 Admin5 Forum Thursday version of the invitation to the Www.ftuan.com Chief Operating Officer (COO) Zhao Yi Zhao always together to discuss the business model and development prospects, this paper collated part of the focus, welcome to discuss.

q: I just searched the next group buy net, but in the first page of Baidu did not see Group F, I would like to ask Zhao General, how do you promote it?

A: The current promotion of Group F is the first wave of transmission, we will most of the energy in the selection of good goods, good discount depth, team building work, achieved good results. Soon, we will see our propaganda and promotion throughout the country, including online, offline, also including television stations and other media, please do more.

Q: Where is the profit point of the group buying site? Does the group have any plans to continue financing? In addition, want to know the F Group and other group buying site what difference.

A: I am not clear about the profit of other domestic group purchase sites, F Group is currently in Beijing, has achieved large-scale profit, and on the issue of financing, we currently have international venture capital, the next step is very smooth, we will disclose the first time. Your second question is very good, the group F mainly want to achieve the effect, is to help our consumers find his city the most hot place, the most novel and interesting places, we can see our history group purchase, we have a group of such as gliding umbrella, such as very interesting products. In addition, our user base, indeed in the urban white-collar level, has a high impact.

Q: There are grassroots webmaster said, do group buying sites need financial resources, human, material, contacts and many other resources, grass-roots webmaster capacity is limited, but can be with the big Group purchase site cooperation, such as "to buy a link to promote links, to earn a small profit", I would like to ask Zhao Total, f group there is no way to cooperate with the grassroots? Personal webmaster How to cooperate with big group buying website?

A: Personal webmaster or other forms of the Internet, I think, are interdependent with each other, F group also has plans and all kinds of personal webmaster to carry out a number of cooperation plans to achieve a double win. Specific content and details, we are ready to communicate with you!

Q: When a city has 2~3 home group buying site, can there be 20 percent-30 percent buckle? When more than one group buys the net competition, buys what to offer?

A: We understand the discount. If a product, less than 10 percent, but the product itself is not attractive, then it is not simple price problem. Therefore, the Group F in the operation process, very attention to product price, value for money, users will like.

Q: There is open source on the Internet group buying and navigation procedures, I have a bit of Baidu A5 in a claim is a group of group buying navigation program, you think do group buying navigation how?

A: Group buying navigation, I also pay attention to a period of time, I think, because now group buying site is indeed more, such aggregation site, to some extent, can help consumers. Future development I am not good expectations, group buying navigation is also a website, how to profit, may also be a more critical challenge. Have the interest to do, do a good job of cost-input and output calculation, find a clear goal.

Q: I am a layman, saw a number of group buying site daily sales of the same products, discounts so large, the number of group buying is also limited, how to profit? In addition to do a more clear coverage, the service object of a more centralized group buy network development prospects, such as now have a very good student resources (local city), this is suitable to do the same city campus group buy it?

A: The nature of group buying is to help businesses promote their own goods or brands, so the profit, naturally from one end of the business to get. Student group Buying market is also very big, how to find good goods, is very important.

Q: Group purchase website is the trend of Internet development, is very suitable for the development of local sites, now many group buy sites, launched are the same city group buy, this and local E-commerce site is what difference?

A: The form of the group purchase site, and traditional e-commerce such as the Web site, or not quite the same. E-commerce display goods, for users to choose, time is not too restrictive, and group purchase site every day a page only sell a good value of goods, and only a day, and, but also to gather enough to get the number of people. Therefore, group buying has a more powerful convergence, and e-commerce sites have more choices.

Q: I would like to ask Zhao always to the small and medium-sized group buying site development to specify a way out, such as my group to shoot the net in the fierce competition to occupy the small market place?

A: If everyone is an industry, it is not the size of it, learn from each other. I think the focus is on helping consumers find the most interesting and best product in the city. This is more important than anything. With this ability, the next step will come.

Q: Online said, "Groupon's great success in the United States, driving the global group buying mode of entrepreneurial boom," but the current domestic market environment is not particularly perfect, in the current environment, China's group buying market will change? How long does it take? China's group buying market can be perfected.

A: Our judgment is that the domestic group buying market is huge, but the quick success of the group buying site, will soon die, and no real understanding of gpon essence of the group buying site will be very difficult. Time, I also have no say, but my feeling is, before the end of this year, there will be a very big shuffle.

Q: I also believe that China's group buying market will be more and more perfect, and will usher in a big shuffle. Want to ask Zhao Total, shuffle, perfect after the group buying market, will be a single big, or hundreds of Qi put it?

A: There may not be hundreds of 2-3 of national websites in the future, and there are some good city group buying sites that coexist.

Q: Some analysts said that "due to lack of sufficient user resources and offline resources to support, as of the end of 2010, there may be many group buy network exit market" Zhao always think that the impact of the development of various group buying website is what?

A: Whether the group buying site in China can develop healthy, lasting, in addition to the support of the capital level, I think the most important, or offline business development capabilities, as well as the comprehensive management capacity across the region. To put it simply, two factors that affect development, one is money, the other is management ability.

Q: Capital and management capacity is critical, can be specific to, for example, to do a group buying site how much start-up capital, management capacity is involved in team operations?

A: Start does not need too much money, make money is also easier, but to bigger and stronger, need a very good team help, this is very important.

Q: For the expansion line under the merchant, Zhao always have any good suggestions?

A: Find a bunch of hard-working fashion people. A good man can have good goods.

Q: Now a lot of online group buying sites are targeted at a city, many of the goods are the same city, such as group buying a hotel a dish and so on. Is it possible to develop a nationwide group buying in the future?

A: A city of group buying, the process of development to the whole country, one does need a small amount of funding support, the other is the management capacity.

Q: I personally more optimistic about group buying, after all, is "Miyoshi" things, on the site, for businesses, users are very good. However, there are still 3 points do not understand, I implore guests to talk.

First, at present, many group buying sites, are often hundreds of, thousands of people took part in the group buy, the number of these group buy real situation, how about water injection? Expect the expert to decrypt.

Second, group buying is profitable, but the number of earnings is very small, for example, a period of 100 users, counted as 10,000 turnover, the profit should be under 1000. Such a ratio, the comparison of several recent group buying sites are financing millions of, or U.S. dollars, is these investors fancy group purchase sites of other value, or the group purchase site to create the future value of geometric growth?

Third, at present, all group buying sites are a daily group, will there be changes, the daily number of groups, different kinds, and even developed to the end, to become a special group purchase site, similar to Taobao the same special sales site, no time, part of the batch, exclusively to group purchase, just like bus, pull full of a car on the go, The car park has hundreds of CMB, to different directions, different trips. Look forward to the answer.

A: 1, some of the group purchase site Crazy Irrigation problem, I think there is indeed. A zongzi, a fruit juice or tens of thousands of people to participate, calculate a calculate all understand, unless that site has Sina network such traffic can support such a real purchase. Therefore, we are very disgusted with such deceptive users, deceive businesses, but also deceive themselves.

2. Investors, no doubt, value the future growth space and exit opportunities. But ultimately, business is always about making money. Group F to save money for users at the same time, profitability is very strong. This is one of the important reasons why Group F is more optimistic at this stage, although we still have a lot of deficiencies to improve.

3, you can notice that the F Regiment in Beijing, has done zoning, because we think in some relatively large cities, the geographical location of the business district division, will be a more important trend. In particular, China's cities are getting bigger and traffic is getting clogged. is a trend. At present, our users are very appreciative of the products of Beijing division. Thank you.

Q: Someone on the internet said, "group buying site has three major drawbacks: first, both sides want to earn, both to offend the business and offend consumers; the second is to engage in group buying is mainly in the face of low-end consumers, this part of the group is the most troublesome; third, consumer contradictions, if consumers think the product is bad, will blame to buy net body", Does Zhao always feel that there are these problems? How does the Group F deal with similar problems at present?

A: Well, yes. This business model is a very healthy business model and there should be no two offending problems. Group F currently did not encounter such a situation, if there is such a situation, it must be wrong to understand the essence of the group purchase. It's a three-win thing, not a triple loser.

Each group purchase site, may have its own specific consumer group positioning, F Group of users most of the city's white-collar workers and consumption of people. I know that there are more student groups on the website, and there is no problem. The key is the daily purchase of goods, is not really attracted to your user base.

About the late service problem of group purchase website, I think, this is another thing about life and death. Consumers are not satisfied with the business, of course, will blame the site, this is inevitable, this requires the site of the choice of merchants, later service control capacity and after the problem of the response capacity, there are particularly high requirements, F Group will soon be on this issue, quit a very good plan, in the recent release, please pay attention to and correct.

Q: Each group purchase site has its own specific user groups, then this group how to decide? As far as I know basic all group buying site for users are, the city's white-collar and consumer Tatsu, F Regiment How to fight for this part of the user, and form a very good stickiness?

A: We rely on good merchandise, good service, good details, the development of new users, retain old users; Of course, in the second half of the year, we will invest a larger amount of money for brand building to match our national layout.

Q: For want to do the start site owners, Zhao always have what advice?

A: If the plan is just starting, I suggest: 1 have a few very good team members 2, and strive to find a good product 3, good service. 4, let more people around, know you this site.

Q: is a personal webmaster suitable for group buying sites? What do I need to do if I can? If not, what kind of conditions do you need?

A: As long as you want to work hard, willing to use their brains, would like to work hard to do a thing about 5 years, have the conditions!

Q: Not optimistic about individual group purchase site, if there is no strong backstage or economic strength to support the words, publicity is a problem, money has backstage another talk. If the visit to a large number of sites to increase the function is good, such as A5, local communities and so on, the problem of customer groups is very simple to solve the credibility of the site is no problem, businesses are willing to participate in group buying activities. Want to ask Zhao Total, group buying site how to do in the early credibility of the issue, such as the F group in the beginning is how to let consumers believe that your site?

A: To tell the truth, we didn't think too many questions when we started. In terms of trust, the need for continuous accumulation, now about a few days, we will soon for the user trust aspects of the launch of a large plan. Please pay attention.

Q: There have been hundreds of internet purchase networks overnight, and all group buying nets are almost the same, (F group is the same) I feel so not innovative, you feel it?

A: Well, this question, I think so, the United States Gpon page form, has very strong UI theory and consumer psychology support, we have in-depth research, not for imitation and imitation. In fact, a change of appearance, very simple, nor can not be. One, we think gpon page form is very ideal, we can not think of anything better, and secondly, we also think that find good products to provide consumers, so that users feel happy, more important.

Q: How can the group purchase site to find the site visitors interested in goods?

A: One aspect, there is a lot of information to guide us. Help us find the service that the consumer likes; Another important point is that the Group F is not fully big at the moment, but what we are trying to do is to provide our customers with services that we think are good. This requires a better team and a deeper understanding of urban life.

Q: Kai-fu Lee when talking about group buying problem, said, a "huge challenge is we do not know whether group buy can really do very big", now many group buying site first in a city bigger, and then open other urban areas. Zhao always think, the future group purchase site is the ideal model of what kind of? Buy net can be bigger, can do how big?

A: Kai-fu Lee do not know, I do not know? Group F hopes to use about 1-2 years of time, covering most of China's large and medium-sized cities, to provide consumers with very good, very cool service, at the same time let everyone trust, rest assured.

Q: I think group buy more suitable for local portals and Sina, Tencent do, they have users, but also high viscosity. Third-party platforms if the lack of interaction, simple rely on cheap may be a little annoyed. I think that group purchase may become an interactive platform for the portal station.

A: This question, I have been asked countless times, hehe. If Tencent or Sina want to do anything, we should not be surprised oh, but we still have to do, and we believe that to do their own products, their services, is the greatest competitiveness. Buy easy to get started, do very difficult, we are very hard, so, no matter who came in to do, is a starting point.

Q: Today's version of the chat is very exciting, thank Zhao Total, finally want to please Zhao always give grassroots webmaster some suggestions, whether for the buy net, or the future to do Station Road, to make some useful suggestions.

A: Thank you very much, also thank A5, there is a very good platform and everyone to exchange, you are welcome to pay attention to Group F, but also pay attention to the development of Chinese group buying industry. My Sina meager name is Zhao Yi F Regiment http://t.sina.com.cn/1708492950. You can add me and keep talking. Finally, we suggest more want to join this industry entrepreneur, can down-to-earth, concentrate on for the user carefully select good goods, good discount, correct understanding of the essence of group purchase site model, good customer service. Do not be quick, not evil, do not cheat, do not brush the false number. persistence, persistence, and success. Thanks again!

Through Zhao Total on the issue of the reply, let me know more about the nature of group buying, but also the current situation of Chinese group buying market. In the whole version of the discussion, Zhao always said, "do their own products, their services, is the greatest competitiveness" that I am most impressed by the words. Tencent, Sina, such as the gate of the Web site, they have to do anything easier to succeed, but we can not because they are very strong, and give up their own goals and efforts. Only after hard work will we see the different results. Thank the F Group Zhao Total participation in A5 activities, also hope that F group more do better. (Wen/Meng Jiang finishing)

For more information on group buying discussion, you can also go to the version of the chat post address: http://bbs.admin5.com/viewthread.php?tid=1792280