To do a good job of "website operation" must master five degrees

21st century is undoubtedly the era of the Internet, the rise of E-commerce has been unstoppable. Many businesses are also starting to focus on the Internet. Then many of the company's products are not suitable for similar to Taobao or Beijing-east of such platforms, so many enterprises have set up their own website, "website operation" The word also began to appear on the internet stage.

In fact, many companies in the "website operation" Understanding is not completely accurate. "Website operation" is not simply to talk about their own site to sell out so simple. In the Internet, in fact, to do a good job "website operation" must master several degrees. And these several degrees are closely related to the website optimization.

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    Show
 
    "show" is about showing your site to customers. How can you let your site show up in front of consumers? The basics are advertising and optimization. Advertising is a very money-burning measure. For example, you Taobao home page of a small advertising, his price is XX million/day to calculate. While optimization is slightly more effective than those advertised, its low price is favored by the vast majority of companies. For example, an index of thousands of keywords, if you can optimize the site to the top three, then congratulate you, your site every day "show" can have at least 800, and the real click to your site's IP will not be less than 500.
 
    friendliness
 
    When your site is displayed in front of consumers, how to make consumers like your site, but also the site optimization must be considered. Many readers will have the question: this is not the website art thing? In fact, we often say that when doing optimization must let customers have a good customer experience, but many seoer often ignore this point. A good customer experience is more than just saying, how to let customers get a good customer experience, improve the customer for your site stickiness, but also each site optimization personnel must consider the problem.
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    Extensive
 
    The role of the chain is reflected. We are doing optimization often for their own site to send some industry portal outside the chain. The more the portal, the more on the Internet display, customers in search of the time can be more understanding of your business information, for the following image has a very good help. The biggest difference between "wide" and "show" Is that "show" shows your own website, and "breadth" shows all the information about your business, both on your own site and on other sites.
 
    image
 
    How to set a good image for customers? A company's web site is very important, but its keywords in the search engine rankings is also a very important reference factor. A very simple example: you in Baidu belong to the "website optimization Company", our habit must be to find the first few pages or the previous several sites, very few people go back to find a very back site. This is the subconscious mind of every consumer, and it is always authoritative to be in full line.
 
    brand degree
 
    This is the purpose of the above four degrees. When you have done the preceding points, your "brand" on the internet will naturally arise. Perhaps a lot of people are still dismissive about the brand of Internet, but it turns out that the establishment of brand on the internet is harder to build than offline, and the effect is better than offline. What are the languages, the products, the celebrities who don't have Internet shadow? Just like Ma Yun and Wang Jianlin Gamble, I think when you see this title, you go to Baidu "Wang Jianlin is" the probability is definitely you go to Baidu "Ma is who" the probability is several times, or even dozens of times times.
 
    Web site optimization for the purpose of the operation of the site like the vanguard of war, no pioneer for your troops to open up a piece of land, the back of the combat troops and where the stage to "make contributions"?