To do business by selling and distributing, technology is productivity

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Carefully counted, from 2009 onwards, Zhao Jianfeng has been a headlong into the delivery market for nearly 5 years. In these 5 years, he used the takeaway to sell the company to point me experience to prove: through technology, delivery can also be tall.

In fact, takeaway delivery is not as easy as it looks. If you remember the efficiency that we talked about when we discussed the last kilometer 2C distribution, we probably know the difficulty of this industry: Sudden orders are large, people are easy to idle, in essence, still belong to a labor-intensive heavy industry. As an entrepreneurial project, the difficulty coefficient is really high.

But Zhao Jianfeng decided to play, he left a public company and then bought a catering delivery company, trying to portray a new possibility in a somewhat idealistic way. Prior to this, Zhao Jianfeng had served in SMC, Zhejiang Province, and later entered the eastern communications. With a deep it background, he firmly believes that when the most primitive human business model encounters the impact of new technology, the industry will have the possibility of quantitative change.

▌ Point dining platform + take-out distribution

The quantitative change starts from the merchant and the user docking first.

Today, in the Hangzhou of high-end restaurants, almost inevitable line. But more often, this line is not caused by the lack of catering capacity, but the business is limited by the venue, can not timely arrangements to the restaurant users. In fact, the kitchen staff in the backstage of the catering shop also have human resources surplus. When the demand exists and the supply is possible, the takeaway emerges.

At present, point me in Hangzhou has been with more than 400 high-end catering enterprises signed a cooperation agreement, the user in the point of my bar on the platform can be realized takeout order. Dot I have also become the Hangzhou market single volume of the largest takeaway distribution company, and from point I order volume has become a lot of catering enterprises an important part.

Apart from the order docking, the key to takeaway is distribution. Generally speaking, catering sales are divided into outsourcing and self-built two categories. For most catering enterprises, the use of outsourcing is one of the best ways because of the insufficient per capita quantity. Take Grandma's home as an example, usually after the user orders, they will pack the dishes, and then hand over to the point of delivery. The whole process, point me every single will charge 6 yuan distribution fee.

However, if only to this as the core, point me, but only a meal booking platform + distribution company, the same is the network takeout orders, the same is the delivery of money, and other companies are not much different. As a heavy asset company, Zhao Jianfeng is thinking of more advanced play: technology improves efficiency.

▌ Technology Type Water sellers

To sum up, point me. The technology can be increased by more than three pieces of efficiency:

Order scheduling and tracking system based on GIS+GPS. Because of Zhao Jianfeng's previous experience in GIS-related industries, click me. A tracking and scheduling system was developed at the outset, and a GPS was installed on each distribution vehicle (because of the smart phone, now the GPS has been canceled), this system can be tracked to the distribution position in real time, and automatically distributes orders based on the location of the distribution staff.

Eliminate the absolute Distribution area Division, the distribution staff at any time to receive orders at any time distribution. At the point of my distribution system, there is no absolute area of the concept, the system will be based on the location of the distribution of orders. As long as the distribution staff in the vicinity, you can take orders, distribution is completed and do not need to return to the merchant, directly to the next destination. Such a continuous "on the road" state avoids the traditional single point to a single point of delivery after the completion of the time cost of return.

Docking Restaurant order system, open the green channel. If we decompose the whole catering process, there are probably these steps: receiving orders, cooking + distributing personnel, pick-up parts, accessories. In this process, the best situation is: The Distributor has just arrived at the shop, takeout dishes have been packaged, take pieces can be distributed, so as to maximize the savings of time distribution. In order to achieve this goal, point me and Catering shop docking the order management system, the basic realization as long as the network orders, food and beverage shops can arranging cooking.

It is also the technical application of these links, so that the efficiency of the point I have been greatly improved. Zhao Jianfeng revealed that at present in Hangzhou, I bar the distribution efficiency is basically higher than other distribution more than 50%.

Of course, the future of my point will not stop there. For a company with high frequency contact with users, the platform is the most beautiful imagination. At the moment I have begun to expand the category, is from the take-away food to the supermarket and the rapid elimination of the product expansion.

▌: From the "dark cuisine" that was being searched

The headline should have been "starting with the tens of millions of dollars that have just been picked up" – Yes, the 5-year-old start-up has just harvested a B-round of financing. But I'm going to the interview. CEO Zhao Jianfeng not long ago, the network appeared a large number of unlicensed takeaway reports, which involved the delivery platform including Amoy Point, Hungry Mody, American Regiment and point me.

In the interview, asked about the matter, Zhao Jianfeng a face helpless. In fact, point me all the cooperation business is to sign the contract in advance, and then by the point of my bar for distribution. On the one hand, point me to the high-end positioning of the shops, the possibility of operating without a license is almost zero, and on the other hand, because of the delivery to go through the distribution staff, whether it is shops dot I actually have monitoring. However, even so, in a number of media reports, point me still lying gun even shot.

This kind of black law is not very clever, because the student who knows basically can see its loophole. However, catering consumers do not divide the industry, not all consumers are very familiar with me. For the vast majority of direct consumer-oriented entrepreneurs, even if I am ready to sue the relevant media, but its potential losses are still difficult to assess.

This is the dilemma of entrepreneurship, when you try to refute the time but found that opponents have already hidden, leaving only a feather. But in any case, we'd rather be the flag-waving for startups. And to point me, I hope from the bottom of my heart that it will be able to find a new window to open the O2O of local life from the technical level, just as the logistics of Zhou Chining-technology-driven innovation is about to change our lives.

This article for the 12 floor of Block B I (http://www.dianwoba.com) founder Zhao Jianfeng. Paper/teddy Bear Cookies