To eliminate the cart before the horse: SEO to achieve the internal optimization of external

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High-weight no ranking high flow without quality, the weight of low will not necessarily rank, the high weight is not necessarily ranked front. Some webmaster think weight is the only measure of the quality of the site, but in fact, high weights do not necessarily have high flow, in fact, is the case. Some sites into thousands of tens of thousands of included, or even a second, but why is not generated traffic? The reason is very simple, website optimization put the cart before the horse, some pay attention to whether there is no external, and some of them have no internal excellent. The theme is not too dispersed, so that the search engine can not find the core of the measurement criteria to define your site, is the external crazy link, but the internal content is not rich, how such a site and how to enhance the rankings? Even if there are included in the quantity will not be included in the quality. Website weight and quality are indispensable to each other, we refer to the quality is not a single article on the quality of writing, more focused on the search engine that content and the relevance of the site subject.

One: The form of weight and rank

In the weight of Google has PR, Sogou have SR, a lot of webmaster to judge the weight of the site, but even PR may be hijacked. So specifically how to judge the height of the site weight? In general, the high weight of the site and the following several common characteristics: 1, the collection of fast, high weight site One of the most significant characteristics, in some sites or even this person blog can reach the point of the second, it is not difficult to find the weight is very high. 2, update the frequency of fast, high weight of the site tend to maintain a relatively stable update, fast frequency is one of the biggest characteristics. If the weight of the site again high, long and not more still will be gradually deprived of weight. 3, ranking relative to the front, the same content under the high weight of the site will rank more than before, high weight means that the owner of a higher degree of trust, the search engine is bound forward heap.

stationmaster do optimization pursue is high weight or high rank? Does the weight do not rank? A lot of stationmaster unavoidably answer so. Into the concept of misunderstanding, is the weight of higher will certainly rank high? The results of the above two factors: 1, outside the chain do very in place, content page update fast enough but lack of subject content. Do a website, positioning the direction of development should be done in the direction of things, one day to write those irrelevant things can be how much use? Stationmaster must always understand to do content just in order to do the ranking as soon as possible, do not put the cart before the horse blindly do weights, the ranking of the weight must also be in the slow ascension. This leads to the website Spider update very frequently, annoyed why is no flow, this is the reason.

However, the weight and rank of this is indispensable, do ranking is also in the constant weight. To judge a highly weighted website ranking, mainly from the following points: 1, outside the chain has quantity and quality, outside the chain is to judge the weight of the site is an important factor but to abide by the principle of Ningquewulan, the exchange of links is to increase the weight of the way, increase the weight of friendship links and what is the use? On the chain, the author thinks that writing the article is the most effective way to promote, not only passed the personal thought, to more people recognized you even recognized your website, but also in the intangible accumulation of a huge outside chain. Generally speaking, an excellent soft paper to the outside chain should be more than 50. In the long run, adhere to the weight of the site will inevitably increase, this time combined with the site itself what worries no rankings?

Second: How to prevent the cart before the horse

Eliminate the cart before the horse is to promote the site rankings to promote the weight of the site, rather than relying on the weight to lead the site rankings. Many people think that the weight of high ranking naturally high, there is no denying that some of the factors, but to achieve the prominence of the keyword ranking is difficult. Put the cart before the horse should start from the keyword, keyword is to improve the ranking of the decisive factors. There are: 1, good at tracing the text, write the article at the same time to do a good job of each text keyword description, the long tail of the main keyword can be, if the external link allows the same to do the text description to increase the weight of the keyword rather than decentralized weight. 2, enhance the keyword density, this point does not need too much emphasis, keyword density will inevitably affect the Web page in the search engine rankings, improve the keyword density and then do the content can be complementary to do structural optimization. 3, appropriate to increase or decrease the key words, the key words expensive in the essence and not in the quantity, the irrelevant subject of the keyword removed. Many people think that writing is not much, and not more than the number of provisions, in fact, the impact is also very large, write the more requirements of the content of the same degree of relevance will be high, search engines in the sense of the content of the site more easily qualitative. 4, to increase the original core, the importance of originality we all know that the reason to increase the original core is to more easily identify the development direction of the Web site in order to locate the need. such as Write SEO on the relevant aspects of SEO, do not have a car unrelated to the topic of random choreography, otherwise it is still the cart before the horse weight but ignore rankings.

Do not blindly pursue links and content, more should be in the process of optimization to eliminate the "put the cart before the horse", Beijing seo (http://www.seostudy.org) that the optimization is not included again more weight, the most practical time not to rank without the flow, then the weight still does not exist any value.