To "fight, play a big watermelon" learning marketing

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Exquisite 3D screen, shocking sound effects, anti-war ideas, full of moral plot ... Recently, a section called "Dozen, play a big watermelon" animation video in the major forums heat transmission, popular with netizens. Some even give it the title of "the most animated cartoon in the country". Now living in Chengdu, 28-Year-old Yangyu is the author of this video, in order to 16 minutes of content, he spent 3.5 hours behind closed doors. "This video contains the idea of war, but also want to say that people in many times need some insight, only out of the dust net to get rid of confusion." "Yangyu said. From "Jia, your mother calls you home for dinner" to "hit, hit a big watermelon" 3G New media has been focusing on network events, and from a marketing perspective to interpret these network events. 3G New Media marketing director on the "Dozen, play a big watermelon" animated video in the major forums heat transmission, by netizens sought after the phenomenon, called corporate marketing staff to "dozen, dozen a big watermelon" learning. This network video is resolved in the following three ways:

I. Competition among enterprises

Shopping malls such as battlefield, competition is inevitable, moderate competition is conducive to enterprise development, but vicious competition will inevitably bring about a lose-lose outcome. Like "dozen, hit a big watermelon" in the plot described in the story of the two hegemony around the map negotiations, in the Division of land disputes, and then waged a world war. The two countries ' flying soldiers fought fiercely in the air, then the plane crashed, and they landed on a deserted island. In order to survive, they sent out for help together to find food, soon, two people from the enemy into mutual support friends. They finally waited for the rescue fleets of the two countries, however, watching the mutual bombing, two of the flying soldiers suddenly do not want to leave the island, accustomed to the islands of life, they abandoned boarding. At the end of the video, the Sea fire four, but they use stone as chess pieces, leisurely underground played chess. The vicious competition between enterprises is always there, and the "Mobile Gate" event of the previous period is a network instance from our nearest one. Therefore the enterprise should treat the competition right to 1. Do not ruin the long-term development because of immediate interests; 2. Competition does not necessarily bring benefits to the maximum, cooperation can win; 3. Cooperation in communication and avoidance of vicious competition is an effective way. We all hope to get more than others, the total hope is stronger than others, this is to let individual self-reliance quality, but also promote the driving force of social development, but often let us become shallow, short-sighted. Cooperation, is often the most happy, the most economical way to profit.

Second, the product is the enterprise should not ignore the key link.

Marketing theory emerges endlessly, 4p-5p-5c's theory is full of our marketing staff, many enterprises are concerned about enterprise marketing and publicity, focus on market share and profit. I do not object to corporate propaganda, after all, now is not "wine is not afraid of the alley deep" era, but our business is really should be in the product up and down. For just 16 minutes, he spent 3.5 hours behind closed doors. To create today's "dozen, play a big watermelon" animated video in the major forums hot biography, by netizens sought after. Netizens have said that, whether the picture or the meaning of the film in the current domestic animation market is very rare. "The best of all is its war-fighting ideas, which are cleverly presented with attractive plots." "In Baidu a bar, netizens will this film as" the most connotation of the cartoon. Product differentiation, is a product to the success of an important guarantee.

Third, the purpose of marketing is to form the product of self sales.

Originally the original intention is very simple, did not expect the video to come out so fire. "The Electric Donkey's release station will" dozen, plays a big watermelon "on the homepage, the short 8 hours download quantity has already reached 60,000 times. Such a rapid spread between netizens, this is the Word-of-mouth marketing described, through the consumer word of mouth, bringing product sales. This is also the ideal state of enterprise marketing. Believe that corporate marketers are also at pains to find a selling point for their products, but in the marketing history of the stage like such a successful marketing is not uncommon. "Dozen, hit a big watermelon" success, to our marketing staff on the most exciting lesson. Marketing is the father of the famous "marketing is to make sales redundant, the formation of the product of self sales." "Dozen, dozen a big watermelon" was interpreted incisively and vividly.

From "Jia, your mother calls you home to eat" to "fight, play a big watermelon" network events have been popular in the network, to our corporate marketing staff on a lively marketing class. 3G New media will continue to focus on network events, from the point of view of marketing analysis of these events with everyone, and call on corporate marketers to learn from them, to "dozen, play a big watermelon" study.

Article: Everything has rules of origin: 3G New Media (www.3gxcm.com).