To focus on record sharing compared to Instagram and other picture applications

Demon Diffuse, micro-diffuse, epica and other products choppy tell us, compared to Instagram such as picture applications focused on record sharing, this wave of image applications more and more value to the user's creative space, mostly for the protagonist in the picture (many times is selfie) to create a new scene to get "abnormal" effect, or tell a surreal story.

The product (Appmagics) is also an entertaining way to do this, but it is not the same as they are--through its core virtual augmented reality photography technology, it emphasizes the interaction between virtual elements and realistic scenes.

These virtual elements are a series of magic stickers from the store, and through the image transformation technology of the Harbin map, the user can change the depth of the element by stretching the twist to better match the scene (as above)------------------------------------------------ Print a tattoo and so on, should be between two and three Yuan bar. It is no doubt that the scene is infinite in terms of the picture. and ha-map to do is for this user's life scene into a variety of life (in-kind), non-existent elements, change the image of a single character in the scene, or through the new role, new props to enrich, break a scene of time or space order, Find more ideas through virtual interaction with reality.

Also because the scene is infinite, Kazakhstan diagram next may be in the scene subdivision of some kung fu, such as for parent-child group, scene subdivision in addition to a more sound tag system, through the selection of the user will be preferred to see those who are more interested in the classification. Some of the higher viscosity of the scene does not exhaust a special app.

March 21 after the online millet store, ha map download volume has reached more than 2 million, and the future with the Millet mobile phone will be pre-installed cooperation, with foreign mobile phone manufacturers also finalized a pre-installed plan. At present, it is not said to open the picture is full of creative good works, but soon it will launch a user hierarchy, users will be divided into "Muggle" to "magician" multiple levels, to encourage better quality UGC content production. On the other hand, users tend to share their work with the micro-credit circle rather than Weibo. In addition, the user cast magic, in addition to directly to share the social network, but also directly to the work to create puzzles, Huarong and other pictures of the game, it is clear that this is the strengthening of their social. Users can also be a friend to share the picture of two degrees edit, is another form of interaction.

There are three main sources of magic, one is by brand licensing, such as "The Adventures of the Bird" and "Spider-Man," such as the role of the film, one is provided by the Third-party designers, the other class by the Hattu team to develop their own. It is not difficult to see that cooperation with the brand is a channel for Kazakhstan map, through the power of UGC brand implantation is a new way of content marketing, perhaps the future of Kazakhstan will be born a wave of creative Hattuda; second, Kazakhstan is also a platform for designers to change their ideas, The eagle-eyed friend may have found a spot called the snapping fish, snapping fish is a customized platform for personalized products around photo printing (cups, t-shirts), so Hattu has the potential to become a DIY electrical business portal, which actually helped designers complete the creative from production to the closed loop.

Personally think that the cause of the magic paste and the real world can be formed in kind of one by one correspondence, so the possibility of access line is still very imaginative, but the product details still need to be further polished.

Harper founder Leody is a female programmer, has been two pioneering, has been responsible for research and development in Nokia, Microsoft Greater China Senior manager, in the United States Department responsible for Windows Phone in the Asia-Pacific strategic Planning, before joining Microsoft in software research and development, mobile communications field for more than 10 years.