To focus on using search engines deleted

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As a search engine marketer, you have verified that direct search from a search engine is the best click. But you may have a shortage of clicks on your favorite sources of search, such as Google, Yahoo and Bing. The problem of insufficient stock is manifold.

One is that your favorite key words don't have enough search.

Second, despite a lot of search, but your competitors either have a strong investment strength, or have a high quality score, so you can not maintain the first position.

Three is your quality score, does not allow you to be in the organic position above.

Four is Google or other search engines to use a large number of images and video technology, resulting in organic and paid search clicks lost.

A often overlooked source of traffic, that is, the same quality of clicks, are deleted by the search engine click. This means that the clicks from the site get traffic from the search engines and as an organic click result.

Depending on the nature of the industry, you may be considering where to come from the traffic you should be buying. To determine whether some websites are getting significant traffic from organic search, we can use free tools in the association to evaluate the results. These include: Compete.com, quantcast.com and alexa.com. Some tools have a paid version that provides more service functionality and, of course, you can also consider fully paid tools such as ComScore, Hitwise, AdGooroo, Spyfu, Keyword Spy and so on.

There are some comparison shopping search engines that are good at organic search results services, but can not buy paid search. When you are ready to launch product-driven services, you can purchase traffic from these sites, if it is direct, you can access the site via Google's admin location service.

Universal search tools, such as Google, Yahoo, and Bing, can provide services for everyone. Vertical search engines focus on specific topics or specific industries, where users can conduct in-depth analysis of a specific topic, and ensure that search engines maintain a leading position in a particular industry.

You can note that some important keywords or phrases in the industry, vertical search engines or directories dominate. This means that when you participate in advertising, lists, or traffic services, you must accept the services provided by these search engines or directories. Many vertical search engines rely on Google AdSense as a source of revenue, and may be listed in Google's management location or display ads.

From Yelp, Citysearch, and yellowpages.com (consumer oriented) to Powerprofiles.com, Manta, hoovers.com, Business.com and merchantcircle.com, these generic directory sites provide information that is useful for users. So we can guess: they get a lot of traffic.

Google's AdSense advertising network is huge, and some distributors use LookSmart, AdBrite, advertise.com, Contextweb Adsdaq, or larger CSE to support advertising. One reason to check the level two ad network is because they may have a large number of second-hand search clicks. If the ratio of search clicks to other traffic sources is correct, these contextual networks may apply to you and the price is appropriate.

Paid search is a very expensive traffic, so we sometimes have to analyze the network properties from SERP. Another way to get this kind of click is to use the search redirection for display ads. But to make sure it's new, a new search behavior can dramatically change the results of a display ad.

(Original: July 23, 2010, compiled: Song XI)