To follow the plan step-by-step, before the end of the year in China online

Online gaming company Nineth City Computer Technology Consulting Co., Ltd. (hereinafter referred to as Nine city) quite a comeback. 6 consecutive quarterly losses, a succession of layoffs and personnel changes to make the nine city fell, however, the nine city chairman Zhu still did not concede defeat, its recent investment in Red5 studio and Hangzhou Fire has a new product launch, Zhu confident full promotion of their own game.

In fact, the current nine cities need is a pillar products prop up the main business, and the launch of the two products can be said to be independent research and development. However, with these two games to get nine cities back to the previous state, the outside world still think the difficulties. Nine inside, Zhu drastic reform, Xiaowei sadly after leaving, Korean vice President Park was Zhu entrusted with the task, at the same time, nine city began the global strategy of the layout, but this can stop nine city bleeding wounds?

First shot back.

At the end of July, in ChinaJoy, nine cities spent huge sums of rented booth empty, only "2010 9.9" a few eye-catching characters, the empty earn enough eyeballs. All this, only for the "immortal biography" momentum. Throughout the year sweeping all of the "miracle", independent research and development of the "famous Three Kingdoms" and even the agent of the foreign masterpiece "Miracle World", "FIFA Online2", has never been like "fairy biography" so on the ChinaJoy by the nine city alone show the nine city of the game's expectations.

During the ChinaJoy summit, nine city vice president Park said the nine-city goal is "to return to the forefront of China's online gaming industry within a year."

September 9, nine cities in Hangzhou published "Immortal biography." Fire and rain leading people Ning Capital Sea vowed, "only by the Immortal biography", nine city can return to the forefront. "In this respect, Park also agreed," I believe that "immortal biography" will achieve our goals. Not only is the first camp of Chinese games, will also enter the forefront of the international industry. ”

Thus, a gambling agreement also surfaced, that is, as long as the "immortal biography" after the official operation of the online up to 500,000 people, Hangzhou fire rain can be from nine cities to get the corresponding huge investment. “

For the "immortal biography" of the planning, Park said, to follow the plan step-by-step, first in China before the end of the year, followed by Asia, is expected to be in the second half of next year to land in Europe and the United States market.

After the National Day holiday, "Immortal biography" opened the first technical test, nine city released data show that the game activation rate of 98%, open test less than 10 minutes full. Park said, nine city consider with strategic partner Sony to negotiate, if "immortal biography" can be successfully landed PSP2 or PS3 platform, then "immortal biography" will become the world's first landing PS platform of Chinese online games.

And just during the test, nine city department and product Development Department of the news spread, because the test activation code strict control, resulting in market pressure increased, nine City senior marketing manager Wangchangdong to "Immortal biography" product manager Wang Fei, after a fierce quarrel on Weibo.

Marketing department even said that, because the "Immortal biography" project team for the market work does not match, and seriously interfere with the normal work of the market center, is willing to no longer assume the "immortal biography" of the relevant work, fully support the "Three Kingdoms Online2 biography." The fight in the outside world seems to be suspected of speculation, but the full takeover of the business department soon Korean vice president Park must be under the full time to coordinate a number of product groups and departments.

Nine cities save themselves

February 3 and March 23 this year, the nine cities announced 100 million U.S. dollars to invest in Hangzhou fire and rain and spend more than 20 million of dollars to obtain Red5 's majority stake. Nine cities to sign the game research and development team-Hangzhou fire Rain is a tiger to eat, until the signing with the nine city of the morning, Hangzhou fire is still in the perfect time and space negotiation negotiations, but Zhu Promise nine city will not have too much interference, nine city will provide sufficient research and development funds and nine years of operation experience, overseas operations, such as all kinds of resources. This let Hangzhou fire rain President Ning Sea determined to defect to nine city.

"Immortal Biography" internal discord, including marketing color, improve its exposure. "Analysys International analyst Yuyi to the Times weekly reporter said that the nine-city agency game" Sword of Excellence "contract expires, so that its source of revenue again facing the crisis," immortal biography "is the nine cities in the recent full promotion of the game, but also to see the market test.

"It's not clear yet. "Eric analyst Xufeng told The Times weekly Reporter," Immortal biography "for the current nine city revenue, there are some help, but whether the nine cities can rely on the product to rebound, the situation is still unclear.

And Red5 did not live up to the nine city. Recently, the nine cities invested in Red5 new works "Firefall" in the Seattle game show officially announced. Zhu to talk about this matter, appears quite excited, he said: "Players, VC and potential partners enthusiastic support and supports gave me great confidence." ”

This game shows the determination of Zhu transformation. At the beginning of the year, Zhu into global markets by investing in companies overseas.

Prior to this, the nine-city internal structure has undergone major changes, the three major departments surfaced-online games division, new Business Division, North American Investment Business Division.

In addition to the already invested North American Red5 Studios, in June this year, nine cities in the United States also set up a wholly-owned subsidiary of nine cities to interact with the purpose of the nine cities for its products in the United States market operations, on the other hand, is actively searching for overseas business.

However, had previously been in charge of the nine North American investment Business Division of the vice President Huangling Winter, but recently resigned. According to the news, Huanglingdong will join the Tencent game and be the head of the East China region. In addition, Jiang, vice president of the new Business division, also left the city of nine, Korean Vice President Park and Vice President He Xudong took over the work of two people.

It's a lot harder to come back

At present the company's situation let Zhu have to devote a lot of energy. But the separation is still plagued by rumors of nine cities, the industry has been rumored, because the "Three Kingdoms" operation is not ideal, He Xudong was demoted to the director, and the product related to the person who has left, many team members were cut, however, the nine cities denied He Xudong demotion and separation of rumors.

The nine cities that are undergoing major transformations are still in turmoil. In May this year, rumors of nine-city Beijing branch employees have been dismissed, the office in Zhongguancun is also being retired, its headquarters in Shanghai may also be laid off.

Despite the efforts of Zhu, the biggest problem in the city is the low morale and unrest, and how to stabilize the company as soon as possible, Zhu still need to work hard.

Nine city recently reported that the first quarter of this year, the net revenue of 22.1 million yuan, down 95%, net loss of 75.8 million yuan, net revenue in the second quarter 25.4 million yuan, year-on-year decline 91%, net loss of 65.8 million yuan.

In fact, compared with the biography of Immortal, "Firefall" the game is more able to reflect the global strategy of Zhu, he told the media, to sell products overseas market and earn money in overseas markets, this is not their "globalization", "Firefall" will be a full global distribution, or its own operation or authorization, In the domestic nine cities may also be authorized mode and domestic game companies.

Zhu said: "Our only goal is to train Red5 to become an independent company, and then enjoy its benefits in nine cities." ”

However, it is difficult for the nine cities to recover to the former, especially the domestic market.

Xufeng told The Times weekly reporter, the domestic games market in the "Matthew effect" more and more obvious, Shanda, Tencent, NetEase, Giants and other companies ' products are getting better, and users will be more focused, the industry's talent will gradually flow to the larger enterprises. If the nine cities continue to lag behind, the future want to return to the former position, difficult.