To improve the site user experience when starting from the search function

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether it is E-commerce platform, or various types of Web sites, visitors to the home page, will be based on their own needs to search for goods and articles and other related information. But for E-commerce platform, the search function requirements, different from other entertainment, advisory website simple. Consumer-to-consumer E-commerce Platform search function, to achieve the vast number of users of the search requirements. Typically, a site visitor will search for information in two ways: the site's navigation and the site's search.

According to Forrester, a foreign research institute, up to 50% of Web site visitors search the site as the main navigation method. Most Web sites still have poor search capabilities and are unable to intelligently sort the pages in search results by priority. To do an e-commerce platform, to do a good job, how to achieve its search function requirements, improve the user search experience, is the overall site construction in the most important. We describe the search function from the following perspectives:

1, from the search conditions for analysis

Search is divided into general search and advanced Search, the general site use is general search, according to the keyword or title name search. Whether it is Taobao or Pat, ebay their search function covers the general search and advanced search two major functions, in order to provide buyers and sellers under the general search, in view of the huge E-commerce platform, standing in the user's perspective, improve the user's experience to provide advanced search function.

In fact, whether the buyer or the seller, will be concerned about the type of products, price range, functional use, after-sales service, sellers reputation and other aspects of the search. On the product type, on the platform of the product classification should be reasonable planning, search what products should appear in the corresponding product types; In the price range, many sites in search design like to use high, medium and low three intervals to distinguish between the price, but this is not meticulous, Generally, according to the price of similar products in the industry according to a certain benchmark and base price classification for the search design. The advanced search function of the program supermarket is to design the search from the keyword of the commodity and the category of the product and the name of the seller, where I think we should set a price range. No matter whether the purchaser of the software or the seller of the software is concerned about the quality of the product, nothing is more concerned about the price of the product. In this point of design, but also to be supplemented in order to better improve the experience degree.

2, from the Search keyword analysis

When searching for a keyword for a product, my search results should put the entire keyword in the first place. Second, there are some items of value that can be arranged with the content of the keyword. Rather than the arbitrary press releases and the pages about the story. Search for keywords the product should be in the most critical position, so that users can get the product and other relevant information.

Keyword length settings, when using the search function, few people will pay attention to the search keyword use of the length. E-commerce Platform product search function should be able to search even if you only enter 1 keywords.

3, from the search results analysis

(1) Search results. Search results are divided into return search results and no return search results, for the return of search results, we need to improve the accuracy of the search, do not search the user dtpod, the results came out of a series of products related to several pages, only to see dtpod products; for no search results, Immediately recommend similar podcasts or video products.

(2) Sorting search results. At present, the order of the search results of the program supermarket is based on the ID of the commodity, the popularity fluctuation, the price fluctuation, the number of transactions and the time of publication. The search function design is based on the search elements and the relevance of the search results. According to the actual situation of the site to carry out such a design, users in search easy to find the goods needed, from the performance of the site to the use of the overall site has a good sense.

Even in the highly developed Internet software technology today, with a smooth and efficient search function of the site is not much, many sites can not search keywords, search function is not the same, because such a very bad search function to affect the entire site's usability has affected the user experience.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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