To increase the special ladder for e-commerce

Remember today at work, in the elevator around the girl with glasses? Yes, it's hard to keep track of every detail, even if people have a better memory. Because we have so much information to touch every day, it's hard to impress even a "close contact" like a lift.

E-commerce is also the case, we will be a product of a decentralized online, the deployment of hospitality clothing and http://www.aliyun.com/zixun/aggregation/12867.html "> technical support, arrangements for the logistics, ready for the docking department." began to look forward to the opening, suddenly found: even if we push the product/service information to the user's eyes, it is difficult to let users remember, not to mention the purchase. Every day, consumers are facing the overwhelming information, like every day we take the elevator or the bus encountered countless people strange, how many can make you photographic memory?

Just like good-looking people, or non-mainstream interesting things can be impressive, attract attention, like good advertising can attract attention. But when there is more advertising and more information, it's hard to talk about it. Don't tell me. The female students in the normal University and the University of Science and Technology are popular in the same degree, the simple increase of information will make people information fatigue, and fatigue bombing is the effect of saying goodbye to you.

So, back to the topic of e-commerce, we have to do is actually very clear: not to the elevator explosion, but for potential users to build a special ladder, and good management, so that users really come. But it's not easy!

First, we need to find the elevator, and we can't find it to build it:

Potential customers will visit a site based on search engines to get information, but it is difficult to access e-commerce sites and buy them directly through search engines. Unless you sell products that are highly replicable, with a small variance in quality, such as insoles. Otherwise, the amount of information and the user's psychological contrast, the site will make a single rate greatly reduced. Therefore, we need to build a "channel" from outside the search engine to build a "special ladder" for potential users to come to the website. Let the user through a pattern, to a relatively small contrast and twists and turns to your E-commerce site. The core of the current approach is through micro-blogging or other social media, the most effective micro-blogging. Through the publication of meaningful and personalized content, to increase the number of fans, to create a topic and other ways to convey information, interaction, so that it formed a direct message to the "special ladder" to avoid the excessive concentration of similar information, at the same time, personalized information is often more accessible to people.

Generally speaking, there is no shortcut to increase the followers of the fans, except the gift, the best way is to create valuable original information, and interact with the user, let followers become friends. Play the drums, and you can do it on Weibo. But remember, the core is communication and interaction.

Secondly, there is the habit of riding the "special ladder":

Not only to let users through your information channels (such as micro-blog) and you keep in touch, but also to maintain the channel, so that users gradually recognized, and maintain users. Therefore, high-quality, and long-term original resources is particularly important. At the same time, it would be better to provide a certain level of benefits to the user. The power of habit is terrible, and when a potential user is accustomed to taking your special ladder, you can almost "do whatever you want".

Again, not to let users remember you, but let users follow you:

Remember, the goal is not just to let the user know and remember you, but to let the user follow you. After all, whether it is micro-blogging or SNS communication, these so-called "special ladders" in more cases, only to achieve a certain part of the information, rather than all the information, such as your E-commerce site to sell sports equipment, you maintain the "special ladder" on the sale of products/services is not exhaustive, or say, You're probably just offering customer service, and you can't advertise the product. Therefore, to allow users to take the "special ladder" to reach his destination, but also want to follow you to walk. This is so that the entire E-commerce platform for the product to a relatively high probability of appearing in front of the user.

Finally, the price is not the killer, trust is:

Price is a good weapon, but it is not a killer. Believe it or not, in many cases consumers are often afraid to buy the lowest bidder in the same product. However, in the face of trusted sellers, then prices are not the main problem. Have you ever purchased an Apple MP3 or ThinkPad notebook, or Canon's SLR? Although the price of the same alternative is relatively low, but because you trust in the brand, so more inclined to buy, right? The purpose of electronic commerce is also to let people buy, and the basis of purchase is trust. When you set up a special ladder for users, brought a group of users, and let these users are willing to follow you on the E-commerce platform wandering, at this time, to make the trust to become a user and your consensus.

E-commerce in China but more than more than 10 years of history, and rapid development but nearly 5 years of things, in a high-speed development of the Chaoyang industry, there is no golden rule, so the above text may be useful, may also be rubbish. If misfortune becomes the latter, stop Zeng.