To inject moral blood into the electric giants

Morning

The Commission has recently launched an investigation into the "price wars" of electric dealers, and the Commission's preliminary investigation concluded that the price war process, the sale of electricity dealers suspected of fictitious price, fraud consumers.

(For more information, please refer to today's 10 edition)

Pretending to be a price war without the bottom line, the electric dealer's giant, was officially identified as suspected fraud. Electric business giants promise, not stand the test of practice, consumers become their scam object.

High-profile price war, and finally quietly "flameout", the electric business giants are all in the tacit understanding, behind the scenes to laugh. Only spit a few words on Weibo, a few gimmicks, but stirred the country's consumers, and the national media reports, "fake pinch rack" the marketing effect of manufacturing to make a lot of big giants, than any previous advertising effect is good, the most important thing is that people do not spend a penny.

Although, "buy never sell the essence", the electric business tycoon's decision maker is far more rational than the consumer wants, but the electricity merchant has earned the eyeball, may lose is the most important commercial prestige commodity economy Operation Basic Cornerstone. "The Life-and-death struggle of the blood" is a trick to trick consumers. Fictitious original price, do not carry out "0 margin" commitment, marked no goods actually have goods, coincident goods less impossible parity ... All sorts of misdeeds show that this is a blatant hoax.

"Pseudo price war" in the power of the giants of the commitment has not finally materialized, the lack of commercial integrity revealed. In fact, to uncover the coat of the electric business war, consumers see the nature of capital naked profit. As the business value of the evaluation: "The real battlefield is not Weibo, not the electric business circle, but in the capital market." "We have nothing but money," said Liu, the head of Jingdong Mall, who openly claimed in Weibo. You can fight it, hit the dead! ”

The electric business war is essentially a capital competition, even if the price is only a superficial trick, the ultimate goal is to profit. The most alarming thing is that, driven by the capital interest, the electric business giant has torn the commercial prestige and the social good faith. In the office of the finger, clockwork Micro Bo, it is easy to cheat consumers, the consumer play in the palm of the hand.

Their false propaganda violated social morals and business ethics, and touched the bottom line of the relevant laws. The profit-driven impulse of capital is like a runaway Mustang, rampage, in order to commercial interests, trampling on the bottom line should be adhered to. And any enterprise's competition, all should raise the management and the service level, strives for the consumer, the active protection consumer's benefit, and fulfills the good enterprise social responsibility.

These big electric business giants that have just grown up, themselves benefit from the consumer's support, should know that the bigger the enterprise scale the more should respect consumer's truth. However, they have relied on the abundant capital, showing a arrogant, unreasonable side, the entrepreneur's body is left only the naked nature of profit.

No business integrity and social moral constraints of the market, is bound to be disorderly, jungle, who have more money who can dominate, the jungle, such a vicious disorderly competition on the development of the market is harmful, entrepreneurial body must flow the moral blood. The problem is that curbing the profit-driven impulses of capital to the electric business giants injected moral blood, the need to regulate capital, reshape the market order, ignoring the business integrity, social ethics and the legal bottom line of the elimination, it may be from the law severely punish these "moral anemia" of the Giants start ...

Chongqing Morning Post commentator Hou Jinliang

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