To Liven: How to choose and study key words

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The workers who are engaged in the SEO may be more proficient in the ranking of the keywords, but the research and choice of the key words are not all more understanding! Maybe not. Most of the seoer workers are the tasks assigned by the high level, and there is no in-depth research on the choice of keywords. In fact, choosing good keywords can help you improve productivity, increase the number of orders and so on a series of benefits. For example weight loss This keyword, the search quantity has 100 million pages. Want to optimize up, the difficulty is very very big, and to lose weight product conversion rate is extremely low, because the search for weight loss users have a variety of purposes. And if the weight loss products list This keyword, the difficulty of optimization is much lower than the difficulty of weight loss, and conversion rate is very high, as long as the web design not too ugly words.

So how to find the "optimization is less difficult, the conversion rate of high" keyword it? This needs to look for the industry's key words balance point.

Some points to note:

1, the key words should not be too extensive. Too extensive optimization is difficult, and the conversion rate of the product is very low. For example, mobile phones, searchers may want to buy a Nokia phone, may want to see the latest mobile news and so on.

2, the search volume is larger, the competition is small key words. For example, dry cleaning machine This keyword, dry cleaning industry is not suitable for promotion across the region, so local dry cleaners can use the site for localization promotion, keyword can choose Chengdu Dry Cleaning machine, Hefei dry cleaners, etc., so that the customer search results conversion rate is very high.

3, can not choose too remote key words. For example, Hefei dry cleaners are better at this keyword. This long tail keyword search volume is almost 0, the optimization is very difficult, but the flow of the past is very small. This keyword is also not optional.

This article is provided by the Liven, the website http://www.114seo.org/, welcome reprint or communicates with me. Highlight Long Network Marketing exchange QQ Group: 39411222, welcome Gathen exchange.