To local real estate webmaster some case sharing and experience

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently a lot of friends to communicate with me if the local real estate site, I have in-depth exchanges with them, but they face the brutal competition environment, or have unrealistic fantasies.

If you are a no money, no technology, no brain part-time or full-time personal webmaster, then the following text can refer to, I am here to communicate with you is not the experience of the site operation.

Now the national one or two, three-tier city professional real estate sites are basically maintained in 2 to 4, the qualifications are mixed, there are professional strength, there are fish in troubled waters, the money to continue to crazy earn money, the fuck continue to pull the eggs.

Who's making money?

A lot of money to make new real estate, is generally in million units, a small money is to earn property intermediary funds, operation can also engage in activities to take Commission, which is also a huge amount of money.

How do you make them pay willingly?

The new estate advertising is nothing but propaganda, each property has a certain publicity costs, in addition to their own traditional DM publicity, they advertise the media there are newspapers, portals, television and so on, in the professional real estate website publicity is not a certain necessity for them, because this is only a secondary channel, Unless your site is hot and famous, they will consider it as an important promotional channel.

Case: The author of the city of local companies to operate the professional real estate website has 3, and one is the provincial union form, but all of the history is long enough.

The most profitable one is the place to search the house station, advertising more time, dazzling, basically new open real estate 70% here have ads. But the business has been developing so well in recent years that their team has focused on operations and sales to achieve such good results, because it is local to join, they do not need to focus on technology.

This is not the author here to guess, the original author of a Web site, has been the understanding of the bush, a lot of people admire the house, often heard, "XX Real estate has not opened, search room to be done." "Walking in the bustling downtown, often see" Welcome to search the house to see the house "banner hanging in the construction of the real estate, no doubt they gave the real estate marketing a set of marketing plan, and not simply hanging on the site ads, which is the key to the operation of the site.

The second more lucrative is the background, by the government departments under the auspices of the radio and television group, the abundant funds, perfect technology, the profit is not good also do not worry about eating and drinking problems, perhaps because of this advantage, so in the operation of a little calm, was later seized by the House of Cheese.

The third and fourth home although are the company, but because did not do the first second, also can not provide customers with core services, so there is no more to say, this everyone knows.

Real estate agents They are nothing more than the network as a supporting platform for their own money, but now the network platform is too many, there is a real estate site rental sales channels, there are special to do rental housing, there are the country, there are local, these free platform exists, want to let them pay also really difficult, unless your site is enough fire.

Case: The author of the city, can make real estate intermediary money is not a real estate site, and the local old port of second-hand real estate channels, completely dependent on the visibility of the port and traffic. Because too old, when the author is still learning to open the machine, people have been very hot. Their charges are still very high, a quarter of 2000 yuan, the boss contracted the channel is their own real estate intermediary, but after the contract property channel, the light at home to count money.

Why is this information port's second-hand property channel so hot? Because a small owner of a real estate agent once told the author that there are 50 telephone calls available at the most time of the day. Other three sites also have second-hand housing or rental channels, but are basically free.

In fact, the truth is very simple, like Taobao and ebay, customers choose as long as they can bring benefits to themselves, you how free but no effect of customers will not choose you.

Visibility and effective traffic is not easy

The popularity of the site and effective traffic is to use time, money, manpower, intelligence to jointly contribute to, in the not realize before, as a personal webmaster identity is difficult to talk about the reality of customer pull business, they only see what you can bring them? Customers are not listening to your bragging flow, whether you are in Baidu ranked first or row second, Customers want to return. Tell a joke, customer whether you are the boss of XX website, even if is a sweep the street, he can lead a group of people to buy their house, rent their house, they will give him money.

"The greater the expectation, the greater the disappointment." Now the problem of stationmaster is universal, if do a real estate portal site prospects, then as a "three without" webmaster words to do a dedicated second-hand property, rental sites, or very good, maintenance not so tired, concentrate on doing a good job, Will certainly get a certain harvest. Because space and time relationship simply share these, success without shortcuts is not so simple. I am a webmaster, before doing a thing, even if not comprehensive investigation, at least need to calm the preliminary thinking and analysis, see more or more more or less you will find what, the site can ultimately make money strategy is not so single, according to their own strength, there is room for development to continue to adhere to, do not give up, If it is difficult to cut, then find his way! As long as the heart in fact, there are many opportunities. Please respect individual thought crystallization, A5 starting, reprint please indicate the source. Www.wf2sc.net Original