To make a test tube impossible to refuse, you must have a firm grasp of the three skills of interviewing

Absrtact: Today the author from their own point of view to talk about some SEO interview skills, and ensure that your supervisor Fondle admiringly. According to the SEO related industry personage discloses, now many interview SEO personnel cannot correct to meet the professional interview, then

Today, the author from their own point of view to talk about some SEO interview skills, and ensure that your supervisor Fondle admiringly.

According to the SEO related industry personage discloses, now many interview SEO personnel can not correct to meet the professional interview, then the SEO industry needs to master what skills to cope with SEO this job. The following Huangshan Urban talent network Shanshan to talk to you about their own as an interviewer part of the experience to share, I think, to do so that the test tube can not refuse must firmly grasp the three skills of the interview.

Sun Tzu's Art of War: an enemy win

First we have to understand his industry characteristics and find their website. This helps to grasp the needs of users, if you do not know the needs of users also to optimize the words is also harmful to the home, the general well-known site optimization ideas from the user needs, if not understand, even if the rankings will fall, or floating very frequently. Some time ago, a friend told me that his site's keywords are floating very large, I went to help him analysis of the next, he is to do rally machine site, and we all know that Baidu algorithm update led to the ranking floating is also very common, but the author to search the rally machine when he found that the title of the uncorrelated, You can see the first page of the site are directly related to the rally machine, and there is his station is Vulcanizing Miriam, vulcanizing machine with no correlation, naturally it's not very good rankings, because they do not directly related to the industry site. So Shanshan that it's important to understand the needs of users, when the relevance of the site needs to increase, there will be ranked floating, if less competition, as long as your chain is strong enough may not be a big float, but when the competitiveness of a lot of sites targeted to do these words, then our danger is big. The author believes that the analysis of the needs of users can produce huge business value!

The author thinks the demand analysis survey is mainly from three data survey.

1. Baidu Drop-down Box search and Baidu related search, and statistics for 1-2 weeks: Here you can directly display a key keyword related search, if the search results and keyword is a positive match (fully inclusive words), then you can expand the scope of optimization. Here the author uses the word Ginkgo tree to elaborate, before the search, we first consider the needs of users to search for Ginkgo tree What? If you do not know how to search for the largest ginkgo tree needs, then your site how to do a good ranking, to know that Baidu always put the most match with the user site ahead. But will the biggest demand change over time? The answer is yes. So here we should also classify search related words, such as here we put all the 10 related search by search Ginkgo tree data, Ginkgo tree pictures, ginkgo tree prices three categories. Why is it so classified, we can think of users to search Ginkgo tree seedlings prices, ginkgo trees and ginkgo seedlings may be want to buy or grow ginkgo trees, and Baidu's Drop-down box search is based on the most recent user needs ranking, although "Ginkgo tree Pictures" in the second, but not necessarily the highest demand, Because there are 10 inside 4 is about Ginkgo tree characteristics, so ginkgo tree data needs the most.

2. Understanding of Industry Products: we only need to understand one of the most core things, that is, if it is a product station, we must understand the relationship between products and products related products, the purchase of a product users will not necessarily buy B products, such as wedding photography studio will not only take wedding photography, will also shoot personality photo, But the person who is going to shoot a personality picture will not have the need to take a wedding photo.

3. On the top 2 pages of the site title of the common and differences in the analysis, the same need for 1-2 weeks of observation time, the purpose is to see the recent user's click Requirements.

Clear thinking: Write a diagnostic plan for his website

As much as possible in this set of diagnostics can be reflected in the vulnerability of his site, the diagnostic process is as follows: A. The basic experience of the website (the opening speed of the Web page), Shanshan recommended to use Google's page speed function detection, such as JS has problems, the Web site cache is not done; B. Secondly, optimize the layout of the existing Web pages, try to remove some unwanted things; c. On the content and included in the page diagnostics, see whether the included pages have no content and a large number of duplicate pages; D. The structure of the site to diagnose, to see whether the structure of the site should be based on the user needs analysis results, such as the directory is the most conducive to user browsing; E. The value of the site content diagnosis, this also must be based on the needs of users to analyze the income; F. Quality control, mainly including boilerplate text to the inside chain and then to the page ads, the title and content of relevance and matching degree; G. Higher level of user requirements Design diagnostics, home page anchor text detection, with the Baidu Thermal Diagram Analysis and Statistics page PV page, to find the user favorite page; H. External chain analysis: mainly for the detection and exclusion of the outside chain of garbage.

Master thought: Promote the overall progress of the company staff

The initiative proposed to the company's existing external chain personnel and editorial staff to adjust, put forward a feasibility plan to help improve the efficiency of other personnel. Let the test tube think he although just hired an ordinary seoer, but brought him a SEO supervisor can bring him the benefit. So how could he refuse to join you?