To maximize the diversity of anchor text to quickly improve search engine rankings

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The so-called anchor text is in the page when the keyword appears, do a link to the target page. When the search engine spiders visit, through the link to reach the target page, at the same time, through this link anchor text to get the target page information. Therefore, anchor text positioning text must be the height of the target page summary. At the same time, this positioning text will be the search engine as one of the important factors in ranking. Therefore, the anchor text must be closely related to the content of the target page. For example, the content of the target page is about the "cause of bad breath" introduction, you do other pages, when the word "bad breath", you can do the link point to the page. But you can't point to the page with irrelevant words like "SEO".

Anchor text to search engine rankings play a pivotal role, it is said that a certain amount of anchor text can subvert search engine rankings. Therefore, in the daily construction of the station process, must use good anchor text, so that the role of anchor text to play to the extreme. For example, the text to do anchor text to try to select the target page keyword, rather than "click here" "See more" and so on the meaningless words.

Because the anchor text is so important, we should use this tool in our daily optimization work. Do good anchor text to rank advantageous or even decided to rank, and do not do well will be counterproductive. Let me give you a specific analysis of the matters to be noted.

First of all, anchor text positioning words should be pluralistic and diverse. The so-called diversity means: the same target page can have a number of different positioning words to point to, for example, a page is about bad breath disease, when other pages appear "halitosis reason" "Bad breath How to do" "Bad breath how" when, can do anchor text link to the page, Doing so also completes the long Tail keyword optimization. Instead of a single word, like using the word "bad breath" to point to, this will make the anchor text very natural, will not SEO and SEO, search engine will give this anchor text a certain weight, and then improve the whole station of friendliness, otherwise may be the search engine down the right or even K station.

Secondly, the source of anchor text should be diverse. The anchor text of a certain page can not come from the same site, as far as possible from a number of different stations. This is the same as the breadth of the links. Many people vote on your site more often than the same person, and the results are different.

We suggest that the article if a number of times a keyword, just to the first occurrence of the word to do the link can be. If the next occurrence of more points to the target page, it will appear unnatural, and the search engine will only calculate once.

Each article in the website appears in the same word, we do not recommend to do anchor text. For example, I have helped people optimize the site "Bad Breath Treatment Network", because each article is related to the content of "bad breath", so before each article first appeared in this word has done a link to the home page, the result was the home page was Baidu down right, the keyword search results ranked in the first page 20. The author took over, the word "bad breath" to do the anchor text link to the appropriate dilution, the results ranked significantly increased, quickly leaped to the second page.

Many friends like to put the anchor text with different colors or bold, italic character modification, to this my opinion is, as long as there is a modification can be, such as the text to do the red do not use bold, do not have to italic bold body. Otherwise, the whole station's keywords are bold or red, the user experience is not good. Even if Baidu spider is stupid, all know what you are doing.

To sum up, Anchor text optimization stresses the nature and diversity. Let search engines think you are not optimized for optimization. Do these, your anchor text role will be played to the extreme, search engine rankings will greatly jump. (This article is from: http://www.comwe.com original works, Welcome to link reproduced copyright)