To meet the needs of users is the optimization of the King

Absrtact: Website optimization can be divided into station optimization and external optimization of the two major work, which is particularly important in the station optimization. Now is the user experience as the King of the optimization era, if the optimization of the optimization in the station or blind optimization, will lead to poor user experience

Site optimization can be divided into station optimization and outside the station optimization of the two major work, which is particularly important in the station optimization. Now is the user experience for the king of the optimization era, if the optimization of the optimization of the station or blind optimization, will lead to poor user experience and lead to the decline of the site rankings and so on. Therefore, the webmaster for the station optimization must be a broad, clear ideas, rather than blindly optimization. I personally think that to really do a good job in the station optimization, the only requirement is: to meet user needs. OK, here is a brief discussion of the author's experience and summed up the optimization of some of the skills of the station.

First: To provide users with convenient navigation anchor text links

Anchor text link is once by the webmaster to blindly optimize keyword tool, but now Baidu algorithm has hit the anchor text on the site ranking role, therefore, the author believes that today's station to optimize the anchor text to do the keyword ranking is no longer worthwhile. So, the anchor text for the station optimization has what effect?

I personally suggest that the use of anchor text to facilitate users to browse our website content is the real king. For example, we can add to the content of some articles to guide the user to browse the site link, the following image of the "more" this anchor text:

Although this anchor text to the site ranking is useless, but it provides users with a convenient, guiding the entrance, this can greatly improve the user's stickiness of the site, but also the ultimate goal of our site optimization.

Second: Use the question Type statement as the article topic to attract the user to browse

In fact, the user came to a website the biggest demand is to solve their own hearts of doubt, so as to satisfy their curiosity. I have seen a lot of websites, they are displayed in the home page are a series of use statements as the title of the article topic, so that users are unattractive, because users do not know, which article can meet their needs and questions. Therefore, we can choose the appropriate use of the question-type statement as the title of the article to attract users, like the following image of the site:

This initiative also through the author's many practice and proof, found that its click rate is much higher than those who use the statement as the title of the article's click-through, is worth the webmaster to personally test and learn.

Third: The essence of the site to give priority to the user to browse

Now the pace of life is fast, users come to the site is nothing more than to be able to quickly meet their own needs, but the quality of our website article is necessarily good and bad, if we do not go to the essence of the priority presented to the user browsing, users will probably not be able to continue to maintain the patience to browse our website. As is the case with our A5 website, the Forum will present the highest rate of submissions for each day in the homepage, so that users can see the first time this day the most outstanding, the highest quality of the articles, so as to quickly meet the needs of users, but also for users to brand a good impression of the site, will also become more and more high.

With the Baidu algorithm more and more emphasis on the site's user experience problem, we should be more aware of the past, those in order to do the search engine in the station optimization practices can no longer continue to use, we should actively understand the needs of users, and through continuous optimization to meet the station optimization needs, Adhere to believe that this site must be able to grow and develop, access to countless users love.