To meet the novelty of the product, you need to pay attention. 6 Key to Word-of-mouth marketing

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Word of mouth marketing in the marketing market has long been praised, "Word-of-mouth" at first hearing is a passive waiting for US consumers to do the publicity process, but added the word of marketing, manufacturers must be "Word-of-mouth" to do some preparation. This article is organized from "digital marketing real-combat home".

The key to Word-of-mouth marketing

Word-of-mouth Marketing master mark. In his "three mouths spread all over the world--the power of Word-of-mouth marketing", Hughes suggested that the most powerful marketing tactic is "to bring the masses and the media together, to bring your brand and product messages to the world through word of mouth, spread and wildfire." "But what about Word-of-mouth marketing?" We have to generalize a question, "What do we like to talk about and share with our friends?"

Mark Hughes summed up six major parts of us, also known as the "Word of mouth button":

. Taboo (Sex, lies, humor in bathroom)

. Unusual things

. Something Bold and novel

. Funny Things

. Compelling things

. Secret (keep secret or reveal secret)

When your product meets one of these, even two items will be able to cause a lot of consumer word-of-mouth, for example, the recent imitation of the film has been the uproar of "Qing Yu" drink. They take the brand Jade lemon products as the main play, and to adhere to the "golden ratio" the best drink for the appeal, causing a sensation in the market, which he is in line with the eye-catching, bold novelty things, causing everyone to queue up, has become a beverage chain legend.

Six views on Word-of-mouth marketing

Word-of-mouth Marketing in product-oriented, in addition to the product to meet the novelty of what you need to pay attention to?

1. Establishment of an interactive platform

Why we have to set up a fan group, web sites, forums and other social platforms, in fact, the main reason for two, the first to convey the relevant concepts of the business and demand to consumers. The second allows consumers to have a simple pipeline to convey their voices to us. The most important thing about these two points is that we must create an interactive cycle, and don't let the consumer's voice go down the drain.

2. Focus on your customers

It is not easy to know the voice of the consumer, when they get bad treatment, the most likely way is to refuse to exchange, share negative comments to friends, when you already know the situation, often things have spread to a state of uncontrollable, so we pay attention to the voice of consumers, but also to encourage him, and interact with him, Let him feel the importance.

3. Do your content

I wonder if anyone has ever drank the golden orange lemon of the mansion or the normal university, three years ago it has the laudatory name of "An otaku catching flies", in the vast number of villagers have a lot of fame, but the fact that people have been drinking, the taste is not as natural as imagined, sometimes feel a bit too diluted and sweet, and then by the product flavor chain beverage stores are lined up, The strength and scope of the proliferation are beginning to be limited.

If the marketing behavior is a lever, then the content is your fulcrum, when your content is weak, completely not attractive, your marketing must spend more effort to your word of mouth prop up, and the effect is limited not lasting. To become a good product content, in addition to understand the needs of consumers, shaping the value of products is also an indispensable link.

On the Internet, we often use the Web site, blog, film, product information and other methods directly to provide consumers with the content of the query, but the content is attractive, you need to pay attention to the relationship between the content and consumers, that is, the concept of the curatorial.

4. Share your Story

Products to let consumers like, in addition to the content quality standardization, but also the initiative to let consumers understand your product spirit, identify with the story behind the product, and in which the best do not be the Apple founder. Jobs ", in the apple industry we not only see their products, but also through jobs to give us a thorough understanding of the whole Apple concept and spirit, which is one of the reasons why the vast number of Apple fans so keen.

5. Active interaction with customers

Have you ever been on a birthday, receive greeting cards and blessings from shoe stores, restaurants, mobile phones, insurance, etc. but in fact, we can do more than that, we are more likely to focus on every customer, and we are passive until we are "touched". On the social platform, we can ask each fan, customer's preferences and interests (whether privately or openly), gym them as their friends, understand their true preferences, respect their preferences, and make appropriate adjustments to their services and products. When consumers feel respected, they will turn on you, even stronger and more persuasive!

6. Encourage fans to share

Every good baby, are worthy of commendation, consumers feel difficult, we in addition to actively encourage consumers to share opinions, as long as there are good comments we must encourage him, praise him. But bad reviews, we should encourage them to say, because only by saying exports, there is a chance to change the relationship, so that the bad become better, and good to improve.