To optimize the "beauty" of website design

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Often see the site of many companies, in order to dream of the optimization effect, the original exquisite design modification of the unrecognizable. and has been modified not only is the website design, but also has the logical relation, the statement fluent website copy, also was modified into meaningless keyword piling up. This may indeed improve the ranking of the site to some extent, but it is not a good website to stand on the user's point of view. Because the website design itself is a kind of visual communication, the good website design even if does not pass the text, can tell the user oneself needs to express the information. Good design with excellent copy, you can be perfect will need to convey the content, illustrated to tell the customer.

The author even thinks, if in order to optimize will originally exquisite website design modification of unrecognizable, not only lost the site itself elegant, and seems to have some put the cart before the horse. Because the site is ultimately to give users to see, although the ranking by the front, if the site can not be used to its own content and design to win the trust of customers, or even because of the chaos without chapter of the user to bring unhappiness, then as a business, what is the meaning of doing the site? From the essence of Internet marketing, an excellent website, Exquisite design and good optimization should complement each other in one, exquisite and beautiful pleasing design even higher than optimization. Because, even if not through optimization, the same can have a lot of internet marketing methods. But do not have a suitable website, can not smoothly carry out network marketing.

Website construction should fully consider the user experience

Who is the real customer? Not the search engine, only the most direct users and viewers. We worked hard to design the site is for users, every day the intention to adhere to do site optimization, but also for users more convenient to find our site. Based on this idea, in the website construction production and site optimization work before implementation, we must carefully consider the site's user groups. For instance, if your customers are most of the design work, such as advertising company's website, it must be in the design effort; If you are just a business company, more focused on product display and search engine rankings, you can be appropriate to sacrifice some of the design, and in the optimization of some more effort.

Only the customer is the real God! No matter the website design or the website optimizes, must revolve the user to unfold. As a website construction company, only the customer's customer is the real customer, because the site design and optimization, in the end is to present in front of the end user. The real feelings of end-users, is the most we should pay attention to. Based on the site's own optimization work, but also based on the user experience, and, a good user experience is also the direction of search engine constantly strive.

Second, the exquisite design can leave a good impression to the customer

Beautifully designed site, you can make a good impression on users. We say that the site is to be done to the user, and this user more than 90% is the first time to visit your site potential customers. In psychology and marketing theory, the first impression of the good and bad often directly affect the success or failure of late communication. The impression of the site and its importance in the absence of a thorough understanding of your company's strength and quality of service. Especially now, the internet age casually Baidu search, at least dozens of of the same type of service competitors and will come out.

Good site will give customers a good impression, will give the later marketing bonus points. Similarly, poor and imperfect websites can leave a bad impression on the customer, perhaps leaving you out of the shortlist. A site with low quality, a website content is not renewed, content is scarce even the confusion of the site will also leave a bad impression on users. And more frightening is that this feeling will be magnified, will allow customers to think your company mismanagement, rather than just site negligence management so simple. Instead of giving customers a negative feeling, there is no site, to give users a space to imagine.

Design and optimization should complement each other

Beautifully designed and effective optimization is not contradictory, but can complement each other complementary sales of the effective implementation of the work. Cause website design and optimization Have I have no his embarrassing situation, the main reason is that in the site construction work before implementation, there is no system planning. Another aspect of the reason is that the optimization of the work of quick success, irresponsible practices naturally lead to irresponsible behavior. Many companies, especially small and medium-sized enterprises and a large number of micro-companies, themselves lack of professional website construction and internet marketing staff, but the site construction and optimization of the site outsourcing to professional companies to complete. Good and bad website construction market, coupled with small and medium-sized enterprises on the capital budget irrational control, resulting in many companies in the design and optimization of the site.

and the reasonable process should be, the website construction work is formally put into practice, with a certain amount of energy to segment customer groups, to determine the main site access to browse objects. And according to the main audience, determine the late search engine marketing keywords. and the website design should be in the clear user browsing the group, the confirmation website optimizes the core keyword, only then starts to have the target implementation. Many websites build types of companies that do not do site optimization. and focus on search engine optimization companies, web design is not their strength. This leads to a lot of company website design is very exquisite, but the search engine is not friendly, some websites although the search engine ranking is very close to the front, but was modified unsightly.

For Web sites, exquisite design and good optimization are both neglected. Where users are, website design and website optimization direction of the site must be. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that for corporate website construction, the importance of exquisite design to a certain extent, or even greater than optimization, this concept is based on the user experience the supremacy of the view and derived. and web site construction at the same time design and optimization, so that the two complementary to the Power network marketing is the site construction of the tireless efforts of the direction.