To play with the fashion world. Technology giant push-order wearable equipment

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Technology companies need designers to incorporate "fashion" into wearable devices, say executives at the tech industry.

Tencent Science and technology news September 10, with smart watches, health bracelet and other forms of wearable equipment, including Samsung Electronics, Intel and other technology giants are looking at New York Fashion Week (Fashion Week).

At the same time, as Apple unveiled its smart watches Apple Watch in Tuesday, the fashion world has begun to focus on wearable devices. Technology companies need designers to incorporate "fashion" into wearable devices, say executives at the tech industry. The entire technology industry is currently recruiting design gurus to help them attract more users to new wearable devices, not just the original fitness enthusiasts.

"We very much need the help of the fashion industry," said Ayse Ildeniz, vice president of Intel's new equipment strategy and business development Asser Aidennitz. By partnering with fashion design company Opening ceremony, Intel showcases the company's newest wearable device: A pair of gem-smart hand rings that can receive push messages. The product will be sold at the Barnes New York Boutique (Barneys NY). "The fashion industry understands beauty and knows exactly what women are wearing," says Aiden Nize.

The fashion industry is struggling to retain its share of disposable income as consumers invest in digital devices. Investment banking Cowen and Co. It is expected that the market for wearable equipment has tremendous growth potential, and the market is expected to reach $170 billion by 2020.

New Sharp fashion brand designer Jubeca Minkeve (Rebecca Minkoff) to join hands with mobile parts company Case-mate, launched two wearable equipment. "Our customers want to get this technology," Minkeve said. "The two-style bracelet looks stylish and cool, and has absolutely no geek fan." The bracelet can be connected to the IPhone 5, 5S, or 5C via Bluetooth, one of which has a message notification feature that allows users to set up a contact that needs to be alerted in advance, and when the phone receives a call or message, the bracelet vibrates to alert the user. The other bracelet functions like a mobile power supply, which can be plugged into its lightning interface when the iphone is low on electricity. The two bracelets are priced at $120 and 60 USD respectively. Minkeve said, "If we want to enter the wearable equipment market, the first consideration is fashion." ”

Intel also said the company will work with the fossil group to develop a wearable device. The partnership comes as Intel tries to get out of the PC business and enter new product categories, including tablets, smart watches and other internet-based wearable devices for Intel. In a statement, Intel said that the development of technology-oriented fashion products with fossil will help Intel's venture capital sector to invest in accelerating wearable computing innovation.

Diesel's high-end brand, Diesel Black Gold, held a fashion show in Tuesday, and Samsung Electronics joined the company to launch the leather strap Gear S smart watch. "The influence of the influential people in the fashion world is a necessary condition," said Younghee Lee, Samsung's executive vice president of global marketing. "(Mowgli)