To power the power of the business, to force mobile marketing!

To power the power of the business, to force mobile marketing!

The outline of the development of things, always inadvertently, become clear, soft. Ten years ago, when we were feeling that Internet development was bringing a huge shift in life and consumption, we may not have thought, "No one on the street does not mean no one to go shopping," the Electric Dealer "Bronze Age" today unexpectedly so real, "precision, interaction, integration" replaced the "advertising" of the dissemination of the benchmark, became the four, In the era of the rapid development of the media, enterprises pulse the core and key of marketing.

Therefore, it is difficult for us to look at the future development of electronic commerce for ten years. But some visible "future" is happening, clearly shows the E-commerce "Gold Sparkling" the future: Online shopping fans no longer need to worry about the style of clothing, size is suitable, courier no longer distressed by complex destination search, Brand electric dealers have become more youthful and self-confident, all of which benefit from the development of mobile internet technology and the improvement of the environment of mobile Internet 2.0 times. The development of 3G, the popularization and wide application of intelligent terminals, the maturity and diversification of mobile payment means that the electric dealer has freed itself from the layers of the desktop internet era, making it possible for orders to be produced anytime and anywhere, while the optimization and upgrading of mobile interconnection technology is like the "right-hand hand" of the electric business development, Bring people a different online shopping experience.

Electric business +app: New entrance of electric business mobile marketing

Online shopping app, is almost all the initial stage of the electric business mobile marketing choice, at home, such as Taobao, Jingdong, a shop, where guests, when the introduction of their own clients, to expand the Cross-platform service strategy, so that users can quickly and easily browse merchandise, parity, order, without fear that no PC will miss the time to buy and other activities. Abroad, such as the global E-commerce flagship ebay, Japan's largest shopping site Lotte Market, such as the launch of their own clients. Through the ebay iphone client's barcode scanning function, the user can obtain the corresponding product information, in addition, the buyer may through the photographic function, one key will sell the product the photograph to send to the on-line, and also has provided a user-friendly to the sales trend analysis research function. The Japanese Lotte Market app also has a similar function, in contrast to this, Rakuten's users can also choose the type of interest, and then the information and discounts on these products will be in real time to send MMS to the user's mobile phone. In addition, Rakuten is actively working with offline vendors to develop customized apps, such as a "look at" app with a magazine publisher, free to read part of an electronic magazine, and a link to the Rakuten market, where 7 of the items published in the magazine You can jump directly to the Lotte Market search page, and achieve online ordering and so on a series of functions.

Expert comments: Custom app, expanding sales and promotion channels is the trend of electric business mobile marketing, but how to improve the download and use of the app is not as simple as imagined. If only by branding the "endorsement effect" to promote the app does not attract more potential consumers, "leveraging the effective platform to promote" is particularly necessary, this is almost all the success of the app to promote the experience; In addition, custom app must be integrated into the corporate culture, the interface style as far as possible with the official website, but the page concise, clear classification , the function is convenient is the premise which the app sticks the user.

It is worth mentioning that your app should also follow the development of technology to introduce new features, versions, to meet the diverse needs of users. In addition, we can launch a number of linkage based on internet platform, mobile phone platform and offline activities to stimulate application and download of mobile app. And for other apps on the built-in launch, highlighting the participation of advertising, interaction is particularly important, not necessarily banner, text chain, such as the hard broad form, but also pay attention to social media such as micro-blog through. Because the Mobile Internet 2.0 era of marketing play is completely different.

Electric Business +lbs: Brand "camp", "pin" upgrade

Speaking of the internet in the past two years, new features, new appearances, tens of thousands of home purchase website Horse Pentium is undoubtedly extremely important. As we all know, hot goods, ultra-low prices, the guarantee of authentic, is a group buying site to attract users to visit the root cause, but group buying network is also facing the loss of customers, loyal customers less constraints. How can "disposable clients" become "repeat customers" and eventually turned into "regulars"? The following case may help you.

Located in Boston, Scvngr is a platform for users to provide location services, known for the launch of the Treasure Hunt mobile games, its recent launch of the LevelUp game, is committed to enhance the stickiness of the group buying site. The purchase game which offers by the merchant is divided into three mark: try, like it, love it. In the "Try it" phase, after completing the previous level, the user can purchase more discount coupons on more favorable terms, and if the user chooses to share the details of the consumption on Twitter or Facebook, he can also get a rebate award, and LevelUp 25 in the second and third game of the merchant. % of the Commission. In this way, one-time group buying deepened to three of continuous in-depth purchase experience, through the ingenious interactive experience to solve the customer loyalty maintenance difficult problems.

Hundred Points communication experts: this case, is only lbs service in the electric business marketing a small innovation, lbs technology and the combination of electrical business There are many, such as the user's location to provide coupons, the distribution of local business promotions, activity information, such as Groupon launched by the originator of Groupon Now provides these features. Based on lbs, the characteristics of the electronic business services, so that businesses anytime and anywhere the opportunity to access new customers, resulting in a direct sense of sales transformation and growth. At the same time, it can make the marketing experience more intimate, more interactive, more personalized, influence.

Electric quotient + Two-dimensional code: The business of Everywhere

BEIJING, CBD, international trade Three, a huge real estate advertising attracted the crowd of onlookers. However, to attract users to stay is not 10 minutes direct to the city center and other straightforward advertising copy, but a huge two-dimensional code. Read the two-dimensional code through the mobile phone, developers prepared for users of the rich marketing information will be immediately transferred to the phone terminal.

Recently, these seemingly strange black-and-white of the square bar code in the form of "commodity wall" appeared in the Beijing-Shanghai part of the subway station, the user only pre-installed the software in the handset, then can use the mobile phone to take pictures the two-dimensional code below the commodity picture, understands the commodity information, the appraisal, likes the words also may use the handset to complete the payment directly. In fact, it is "Shop No. 1th" to create "around the supermarket", leveraging mobile marketing another practice. It is understood that this "virtual supermarket" has appeared in the Shanghai 9 subway line of more than 70 sites, in Beijing and even the country has a large number of two-dimensional code ads appear, mainly in the form of public transit site light box ads. Taobao and the cost-effective "small white group" also tried the application of two-dimensional code, the realization of the 1 minutes of 200 iphone instant grab empty of the group purchase miracle.

Percentile Communications expert comments: two-dimensional code is really hot recently, of course, is "fire" justified by, because it input speed, high accuracy, low cost, reliable, and can accommodate a large number of information, movement and action are appropriate, it is people online shopping, online payment, browsing the goods online convenient entrance, For the development of mobile commerce opened up a new world. At the same time, the form of two-dimensional code can often stimulate the consumer's curiosity and browsing desire, when consumers break into this magical world, the generation of orders is a step closer. Such a convenient marketing channel, everyone has acted, what are you waiting for?

Electric quotient +ar Augmented reality: hope to solve the "big problem" of electric dealers

Today, almost all the shopping needs can be achieved through the network, but still some goods, because it is difficult and consumers in the heart of the "effect of expectations", in the path of e-commerce slow forward. For example, glasses, although the commercial ads are beautiful, models wear effect is also very beautiful, but the shape of the frame is not necessarily for everyone. To this end, the Japanese glasses retailer Zoff Online a service that includes augmented reality technology (AR) applications: "Mirror", the user opens the camera, picks the eyeglasses which oneself likes after can carry on the virtual Test wears, but also may according to the eyeglasses material, the size, the angle through the handset observes own wear effect. In addition, Zoff also provides a more intimate service, once the test on the satisfaction, press "photography" can be shared by Twitter and Facebook to friends, listen to their views, to some extent, to provide Zoff to expand the new marketing channels.

Hundred Points Communications Experts: AR (Augmented reality) is not a fresh technology, but its application mode of networking and living, it is just right to make up for the lack of online shopping experience, greatly weaken the electricity quotient compared to the sales of the market drawbacks. To sum up, Zoff case of the bright spot is that it combines AR technology, social interaction and e-commerce marketing model to meet the consumer to buy advice, experience and share the demand, and for businesses, consumer behavior will be based on the experience model formed a perfect cycle, good experience to form Word-of-mouth and promote the purchase.

The above four cases, only is the mobile internet technology, mobile marketing to graft e-commerce several exploration modes, but it is a good outline of the future of mobile electric business. Ma Yun, chairman and chief executive of Alibaba Group, said, "Ten years from then China will have no e-commerce, because E-commerce will be fully integrated into the blood of all enterprises, as part of the day-to-day operation of the enterprise." So, we also have reason to believe that, in the 3G, 4G rapid popularization and development of the background, mobile E-commerce will quickly enter the expressway, the emergence of more integration, a number of integrated mobile business model, thus greatly changing the operation of all enterprises, marketing model, change people's work, lifestyle.

Mobile Marketing Tips: How to cut into the brand of mobile internet marketing

N "Mobile internet will abandon businesses that don't pay attention to him"--the boom in electricity is fueled by innovative and revolutionary consumer experiences, but when it comes to innovation and experience, who can compete with the instant experience of technology innovation and "fragmentation" in the mobile internet, would you be willing to abandon the grace of this era as the person responsible for the electricity business? Are you thinking about how to relate to the mobile Internet?

N "Only understand consumers, the balance of success will be tilted to you"--consumer "inconstant" is gradually detached from the traditional media, into the mobile phone as the representative of the fifth media, consumers focus on the shift, advertisers marketing strategy to change it?

N "Shopping malls like battlefield, fast fish eat slow fish"-now to enter the mobile marketing, not warfare or guerrilla warfare, but the beach station, entered early and late, decided to compete easily and brutal, but also decided in mobile marketing "mainland" on, you can preempt how much resources? How much success did you get?

N "Don't tell me you like to be passive"--if Columbus likes to be passive, he won't find the new world, so is the electric business, like the rise of E-commerce, innovation, pioneering, adventure inseparable, the opportunities for mobile marketing also only give the courage to license the electricity quotient.

n  "have self-knowledge, and trust partners"-who understands mobile marketing, not electricity, but experienced mobile marketing companies, they can help you integrate to the unexpected resources, creative unexpected marketing solutions, and rely on leading technology to achieve. Choose the strength is to choose a shortcut to success, hundred points in the waiting for you, you are still looking at?