To promote the definition of relevant nouns

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Network Alliance promotion based on the content of the site to match the high degree of promotion of information, and site owners to share the resulting click of the split. We often refer to some proprietary nouns, both in the Federated System FAQ and in daily communications with the site owner. This optimization article will explain these nouns to facilitate communication between the site owner and us.

Allied products related nouns:

Theme Description: Can display text and multimedia promotional information, netizens click to form a chargeable click. The topic description contains 28 dimensions, which you can modify for title, description, display URL, border color, background color.

Theme Links: The first time to show the content of the phrase related to the Web page, netizens click on the new page to show the phrase related to the promotion of information, netizens click to form a chargeable click.

Text Promotion information: The vast majority of promotional information is text materials. Text material promotion information contains title, description, display URL and promotional information logo four part (the promotion of individual size information does not show the URL). Extra-long text items are truncated to ensure the normal display of information in a limited size.

Multimedia promotion Information: part of the promotion of information materials are pictures or flash, we are known as multimedia promotional information. Multimedia promotional information, in addition to containing multimedia materials, but also contains a translucent promotional information logo, to clearly indicate the promotion of information to avoid blocking the original material.

Promotional Information logo: Network Alliance to promote the promotion of information logo by the cake and "Baidu promotion" composition.

Click on the new page to open the "Baidu promotion" of the introduction page (http://cpro.baidu.com), through this page promotion can be landed Baidu promotion, the main site can be landed Baidu Alliance.

Promotional Information code: a JavaScript code that can be advertised on a Web page. When the site owner landed in the Baidu Alliance, in the "My Account"-"Your Advertising Code" page can get promotional information code. Put this code on a Web page to request promotional information.

Billing Name: The billing unit is marked. When splitting, we will divide the allocation by the billing name for the unit. The billing name is a string that ends with "CPR."

Billing name URL: Only if you put the promotional information on the site and your billing name binding, you can put on the site to promote information code. The URLs that are bound are called billing URLs.

Site owners can add billing URLs to the "My Account"-"Get Code" page.

Put the effect of the term related to:

Search Quantity: The promotion information is browsed by the Netizen once, we record a retrieval. The retrieval quantity is the important index that weighs the website value. The higher the amount of retrieval site traffic, the higher the site value.

Invalid search: Blocked billing name request to promote information, we return to public information. This kind of information is clicked by Netizen can not record the number of clicks. Such a search is called an invalid retrieval.

The promotional information appearing in invalid retrieval has a specific logo.

Clicks: Can be the normal billing of promotional information by netizens click the number of times.

Click-through: Use the formula as follows: CTR = number of clicks/searches. The click Rate reflects the advertising effect. The level of CTR depends on the location of the Web site where the information is promoted and the extent to which the information is relevant to the content of the page.

Every thousand show income: the promotion information by Netizen Browsing 1000 times for stationmaster brings income.

Income: Provide to Webmaster's click to divide.

Put the optimization tools related nouns:

Channels: Labels that identify specific promotional information. Specific promotional information can be located on different site channels, different pages of the same channel, different locations on the same page. Set up channels to accurately locate any promotional information. The channel divides into the URL channel and the custom channel two kinds.

URL Channel: A label that identifies the promotional information on a specific URL. By setting the URL channel, you can track the effect of promotional information on any URL.

Custom channels: User-defined promotional information labels according to their own needs. Users can according to their own requirements for different channels, different locations, different sizes and other promotional information to define channels.

Cooperative Competition Filter: If the site owners want to block out certain promotional information, you can use the "Cooperative competition filter" shielding. "Cooperative Competition Filter" location in "My Account"-"Product Settings"-"Network alliance to promote cooperation and competition filter."