To promote the sustained and healthy development of the industry, the real achievement and applause

November 11 was dubbed "Singles Day" by many people. Just past this "double 11", Taobao, Suning and other electric dealers and "borrow the festival to make the city" earned a pot full of pot. Industry insiders pointed out that the electric business promotion campaign in a significant increase in sales, but also in the payment, logistics and product sales and other aspects to improve the quality of integrated services, promote the industry's sustained and healthy development, and truly achieve the hit and applauded.

Alipay total sales 19.1 billion yuan

Alibaba Group 12th Morning released the news that its "double 11" promotional payment Bao total sales of 19.1 billion yuan, increased by 260%, of which the cat for 13.2 billion yuan, Taobao for 5.9 billion yuan.

According to the cat data, 11th, the first minute after 0 o'clock, more than 10 million independent users poured into the day cat. 11th around 11 o'clock in the morning, the cat turnover exceeded 7.9 billion yuan last year, the United States "Network Monday" (the first Monday after Thanksgiving, Is the United States online sales market in one year the highest sales day of sales of 1.251 billion U.S. dollars; 13:38, the turnover exceeded 10 billion yuan, ahead of the target to complete the official cat.

Suning Tesco 12th released the latest data also shows that November 9 since the three days of "double 11" activities, 11th orders slightly ahead of the sum of two days, three days to reach a total order of 2.956 million orders. More than planned 20 times times year-on-year growth goal, the creation of Suning easy to purchase a single day since the sale and the first big promotion of the historical record.

Millions of people participate in the "Double 11" logistics

Tian Cat President Zhang Yong said, consumer enthusiasm and consumption power beyond imagination. The success of the carnival with the whole industry, the current logistics has 1 million people participate in the "Double 11", E-commerce will change the direction of the industry, but also to bring new industry opportunities, will enhance the consumption power, stimulating domestic demand.

However, as usual, this "double 11" price war also makes the comprehensive service capability of the electric dealer again face challenge. From 12th onwards will enter the "double 11" after the delivery peak. Although "four Tong one Tatsu", Shun Fung and EMS and other express companies have to deal with the "double 11" ahead of the expansion of the courier, and increase freight vehicles, but the real follow-up link can be smooth still remains to be seen.

The relevant laws should be formulated as soon as possible

Some people in the industry on the "double 11" This mode of promotion questioned. Ecapital Capital CEO ran published micro-blog said, "Double 11" in the original can be smooth sales curve on the artificial arch a wave crest, may not really bring much real increase, but also let the merchant's warehousing, logistics, customer service and other links straight into the bottleneck.

Experts point out that in the face of numerous smoke and mirrors of the price war, consumers first to eyes, around, remember blindly follow suit; electric business enterprises also need to strengthen the self rate, credit promotion, at the same time in logistics and after-sales service to strengthen the integration of industrial chain, the government authorities should formulate and improve the relevant laws and regulations, standards, To create a good environment for the sustainable and healthy development of e-commerce industry.

Qingdao turnover ranked first store one day three months daily sales top

This report (reporter Guo Qing) According to Alibaba Group statistic data, just past "Double 11 net buys Carnival" all over the consumer 24 hour Hao throws 19.1 billion yuan, Zhejiang, Guangdong, Jiangsu, Shanghai, Beijing, Sichuan, Shandong, Fujian, Hubei, Hunan and so on the breakdown turnover 1 to 10 places. Of particular concern is that Shandong province in close to 890 million yuan turnover ranked seventh. Sichuan, Shandong replaced the previous network to buy the second echelon of the top two in Hubei, Hunan. Qingdao, with nearly 165 million of sales in the country ranked 22nd, turnover ranked first in Shandong province. Reporter interview found, whether or not to participate in the "Double 11" promotional shop, have earned a bowl full of profit.

Qingdao Bay Hi mother and Child Square Chen told reporters, his shop product line is relatively single, only diapers. The store is not ready for any "double 11" price or promotional activities, but also enjoy the "double 11" brought about by the sales flow. November 11 The day of sales reached more than 2000 single, more than usual more than one times more. In response to the phenomenon of logistics potential congestion, Chen said, because of last year's experience, logistics partners are mostly prepared in advance, should not be a problem. At the same time, he also felt that at least 20% of consumers are concerned about whether there is a promotional activity, the activities of the shop will be more attractive to this part of the consumer.

November 12, many shop back to the activities of the previous sales, some shop is expected this week's sales will be depressed. "If every day is" double 11 ", it is worthwhile for the electric trader to be tired. "In the Q Group of the Qingdao Network Quotient Alliance, even has the net merchant to say, own shop" Double 11 "the Sales top daily three month sales. Double 11 is a rare opportunity for them to sell and attract consumers.