To reach a specified number, you can show

Are you a senior fan? and the current schedule of the cinema there is no satisfactory movie, eager to aftertaste old movies on the big screen?

The condemnation may meet your requirements.

1. Operation mode

In the "condemnation", the user can propose you want to see the film, when the number of people willing to participate in the audience reached 40, you can successfully show. Rather than passively waiting for theater arrangements.

First the user builds a new movie order according to the process, and the whole process can be done in 2 minutes. Or, the movie order has been built by someone else, so you just have to take a seat. Then you need to wait a while, once the show time is sure to inform you the first time.

Orders to achieve a minimum of 40 people occupy seats, some films need more seats. In addition to the number of factors, the film can also be released by the film source and the row of their own slice cycle effect. Lucky to put forward orders to achieve 2 weeks on the line, generally need about 1 months, there are six months or even longer to achieve the order.

At present, the seat net only in Beijing East Four Palace, the Chinese movie material, this code Garden Theater and so on several cinemas unfolds, the Shanghai area business also is developing.

2. Entrepreneurship

The seating network is a 29-year-old movie-loving Beijing media worker Chao and colleague ran founded in 2007. Because the theater has its own show schedule and business interests to consider. Every year, in addition to the dozens of new Hollywood films that were purchased, the rest of the film was widely publicized. Want to see more films-such as classic old movies, personal color rich experimental film, is almost an extravagant hope.

In the early days of entrepreneurship, the two people are carrying the dream of the old movie with the fans and the struggle.

In the hand of the movie theater and film dealers can be used two times, Chao and ran each took out 25,000 Yuan partnership venture-the company registration fee of 30,000 yuan, the rest of the money used for liquidity, build Web sites, technical maintenance and organization of the film.

The job of a seating network is to play the role of an organization platform, you have the need for me to find ways to help you achieve and meet.

3. Development

Starting in 2007, the activity of the seating network has been held for two years on and off. Including Changhong cinema, Dahua Cinema, five road crossing cinemas, this code garden cinema and so on have been the site of seating network activities. Wanda Amiga just entered the Beijing market, the seat network has also used the two courtyard lines in urgent need to open the visibility and the opportunity to do activities.

The film "Yesterday" after the show, responsible for the financial ran and Orient House settlement, the results found that the film "has a surplus of more than 2000 yuan."

From the original 30-man Hall to the present 500-person Hall, 3 days from the initial advance of the venue and screening fee to the present after the end of each show settle, seating network operation gradually into the right track, but also gradually focus on the main activities in the Orient House, the French Cultural center, Bo na leisurely Tang film city, such as 4 theaters. Chao and ran also recruited the other two collaborators Zhang Weiwei and Zhang at the end of 2008, which was responsible for the Web technology architecture and the user interface design, in a partial-equity grant.

Of course, the seating network is not omnipotent, if the film has never been released in the country, or a few years ago (such as "Titanic", the domestic copy has often been destroyed), or the film is only in the promotional period, this time, can only pray for luck.

4. Profit model

With a beautiful dream and build a good business model, the seat network in the initial development can be said to be very smooth. But in a brutal business operation, they have to face complex and realistic problems, and cash flow is one of them.

Every time before organizing activities, the seat network must advance a large amount of funds, used to borrow copies, rent venues, gradually Chao found that the situation is not optimistic: many people "occupied" after the complete disappearance, or for a variety of reasons can not participate.

This situation lasted more than a year later, relying on salary "keep the website" Chao and ran began to try new business ideas, they through the introduction of annual cards, couples cards, girlfriends cards, student cards, such as a variety of prepaid cash methods to absorb funds. For example, 100 Yuan/Zhang of the year card includes at least 50 more than a year of fixed, but also free to watch 10 of selected films. While watching the latest blockbuster, members of the annual card can also receive price concessions.

This little idea soon brought the number of members and the surge in capital. By July 2010, the number of seats on the seating network had reached 1780, excluding three hundred or four hundred expired cards, there were more than 1300 active users, and at the rate of 100 people per month growth. These people are 25-30 years old, 1/3 are in school, and 2/3 are office workers.

After easing the capital turnover pressure, the number of the seating network activity also increased to two times a week.

In addition, for the Orient House, this Canon cinemas, these non-first-line cinemas, and seating network cooperation can bring a "double win" effect. The cinema uses the network appeal of the seat network to gather the crowd, and the seat net realizes the offline activity in the cinema.

5, Chip source

Because of "on-demand" movies are a small number of art films, the source of the first to break through the copyright bottleneck. Take "Tuya marriage" as an example, Chao and ran initially heard people said Beijing Normal University screenings, and tried to through the normal film association to get in touch with the film party. Later, the film director Quan, after understanding the situation, very readily produced a copy of the film, only a symbolic fee for a very small.

Another way to solve the problem is to find the investor and the production company of the film. Due to the fact that art films are difficult to get good matches and schedules in the first-class courtyard, Chao said companies like Poly-Bo are usually willing to play their own movies in a seating network and fully tap the surplus value of their products.

Of course, and to find a director, to find the production side of this quite a bit of luck than the way, the most time-saving or work with the hospital line, that is, in the cinema of the existing film source selection, so that the next time the copy can be used again.

The seating network is a good way to meet the needs of the public to watch old movies or even films that have never been officially released. And through the novel mode and good operation, combined with the line under the interaction, opened up a new market. This innovative model is a good way to create a new model of watching movies, and viewers are not limited to watching the movie schedule, but with many options. Although in the development may encounter more problems, such as chip source, and theater cooperation and so on, but want to seat network can overcome difficulties, bring users more movies.

Seating network: http://www.ruzuo.com/

Tech2ipo Reviews: This is a very good long tail theory of domestic applications, the long tail of the elements in this business model reflects incisively and vividly. (1) There is a need for multiple use by copyright operators. (2) There are too many idle resources in cinemas, and hope resources are used. (3) for the audience, the minority films and old films are no longer popular, but individual people will have this demand, when these small minority needs add up, also has the commercial value. And the net is to integrate these resources, so that the small market, so that the long tail of the film become valuable aggregation tool. In fact, if we just change the copyright dealers, cinemas, viewers to another three kinds of resources you are concerned about, as long as the logic is set up, then our entrepreneurial thinking is established.