To reduce the drug price net is referred to profit by speculation

Absrtact: How could I use this website for profit! Weberching (alias) to reporters Senqui. Since the large-scale public awareness of the drug price, accompanied by cheers and cursing, is the founder of the Wei Burching real purpose of questioning sound, but suspected Weberching

"How could I possibly use this site for profit!" Weberching (alias) to reporters Senqui.

Since the large-scale public awareness of the drug price, along with the sound of applause and cursing together, is the founder of the Wei Burching real purpose of questioning sound, and suspected Weberching through speculation to obtain commercial interests of the voice occupy the mainstream.

Recently, Weberching on the website of the new release of nearly 10000 kinds of drugs and the price of goods and retail prices, together with the earlier announced 14000 kinds, the current site contains more than 25,000 drug varieties. The Guardian hopes that by continuing to expose the price, forming public opinion pressure, reduce the medicine price.

Not only that, the drug price Net official forum will also extend the scope to the medical field. According to Weberching's plan, this will be a collection of patients, retail drug dealers, doctors, etc. as one of the public welfare platform to help patients to complete the diagnosis and treatment of frequently-occurring diseases.

Break "Guild Rules"

Weberching is a pharmaceutical sales industry, familiar with the circulation of drugs and hospitals and doctors unspoken rules. Years of industry experience and observation of three years of medical reform, he felt that the reform of hospitals and doctors in the short term is difficult to achieve, let alone to achieve "medical separation."

The management system of public institutions mainly binds the medical staff. Because of the deep-rooted role of the administrative and unit people, the medical staff and the hospital can not form a two-way voluntary choice and doctors more practice, the internal vitality of public hospital reform and external power can not be effectively formed.

In this respect, Weberching's idea is "the curve Saves the nation". Since the reform of public hospitals needs to be further examined in the context of institutional reform, it is only possible to find another way for people to use inexpensive drugs to a certain extent in the short term.

"I think retail pharmacies can be a breakthrough in achieving this goal," Weberching, a retail pharmacy that is not tied down by the system and is largely operated according to market mechanisms, so it is easier to innovate in this area. "So I think of retail pharmacies as a breach of reform." ”

The reason why the network has aroused widespread concern, mainly because the site will be more than 14,000 kinds of drugs and the price of goods to the public. The difference between the two is commonplace.

Drug price spreads since the exposure, on the one hand there are bursts of cheers, "Weberching" Indeed for the people, but on the other hand, because of the destruction of "etiquette" and provoked by the curse. There is a retail pharmacy boss directly in the price of drug prices on the forum posted, "the surname Wei, you also let us Open a pharmacy to live." ”

However, Weberching's steps did not stop. Recently, the drug-lowering price net contains more than 20,000 medicines. "I just want more and more people to know about this site. "The greater the external pressure that spreads out, the more likely it is that retail pharmacies will be reduced," Weberching said. ”

Weberching that the price of over-the-counter drugs is the main source of water in the drug sales terminals, and from small and medium-sized drug companies are the main sources of water prices. Because of the relatively low price of drug supply and reasonable, there is a broad space for fare increase, that is, the so-called "high gross margin", and large pharmaceutical companies because of advertising and other costs caused its own high price of goods, profit space is small.

This is also the price of drug prices published by the net, almost all from the national small and medium-sized drug companies The main reason.

A senior executive of a retail pharmaceutical company in North China told reporters: "China's retail pharmacies are mostly in the primary stage, at this stage of the retail pharmacies mainly rely on the income of high Maori drugs." "and Weberching want to be able to squeeze out the water, it is the price of this part of the drug."

"In fact, there is no essential difference between the drugs of the big drug companies and those of the small and medium ones, but the commodity names are different." "We just let more people know that they can buy the same medicine with less money," Weberching said. In order to indirectly urge big drug companies to reduce drug prices. ”

Few people

According to the state Food and Drug Administration, as of the first half of 2011, the number of retail pharmacies in China has more than 400,000. The number of individual pharmacies is close to 260,000.

Weberching that the main reason for the survival of a large number of retail pharmacies is the huge profit margins brought by the high Maori drugs, which makes many retail pharmacies rely on a small service radius to make a profit. At present, the retail pharmacies in China's stores are serving more than 3,000 people, while the international average is 6000 people.

"My idea is to let pharmacies to reduce the price of drugs, expand the radius of service to achieve small profits but quick turnover." "But in that case, it would be necessary to eliminate a large number of pharmacies from the industry," Weberching said. ”

To be Weberching, the hope is to promote the integration of the pharmaceutical retail industry. However, the Retail trade Association of the idea of Wei rather disdain, in the interview with reporters even directly dismissed the idea as "nonsense."

During the period of "Twelve-Five", it is the basic direction of drug circulation industry to improve the concentration of industry. According to the Ministry of Commerce issued the "Twelve-Five" national drug circulation Industry Development planning outline requirements, chain pharmacies accounted for the proportion of all retail outlets increased to more than 2/3. But so far this ratio is still less than 40%.

In the forum, the Drug pricing network, originally opened a discussion area, intended to provide to those with Weberching "like-minded" retail pharmacy bosses or managers. However, since the opening of the discussion area, the number of posts has been zero. After the forum revision, this plate has been canceled.

"He has done so, and has let the vast number of peers suffer from it, how can there be anyone willing to cooperate with him?" A senior executive at a retail pharmaceutical company in Beijing told reporters.

"I want to be able to find a standard price based on the price of a drug, which is certainly much lower than the retail price of the current market," he said. So willing to join the price of the retail pharmacy, we are on the website for its promotion, so that more people know and buy medicine at the pharmacy. This is what I mean by small profits and quick turnover. "Of course, I'm just offering a platform, not a part of it," Weberching said. ”

But the current impact of the drug-price network is still limited, said the senior executives of two retail drug companies in north China and Beijing have not yet seen the impact of the site on the retail pharmacy industry.

However, the drug pricing network is also producing a demonstration effect, a name for "drug prices" of the site also appeared in the recent quietly.

Unknown

"Buying cheap medicine is the first step and the second step is to get the medicine right." To do this, you need to introduce your doctor to this platform. "Weberching said.

In the current framework, the price of drug-lowering has left room for this part of the content. The website forum is composed of five plates, of which the third plate is medicine Pharmacy Hospital area. The plate not only includes the forum after the revision in the headlines position of the sun case plate, but also experience exchange, conscience hospital doctors, medical and medicine miscellaneous evaluation.

According to Weberching's thinking, through the establishment of this network platform, to help patients and physicians direct communication. Patients encounter common, frequently-occurring diseases, you can get the doctor's simple diagnosis and treatment, and inquiries to retail pharmacies and reasonable prices of drugs information.

This step is much more difficult to achieve than simply announcing the price of medicines, and at least doctors are a scarce resource. "Doctors in public hospitals are almost impossible, and we probably need to think about working with private hospitals." "Weberching said.

However, on the mode of cooperation, Wei did not give a definitive explanation. In fact, the existing practice of linking doctors to network platforms is not uncommon, but most of them do not produce more ideal results. On the other side of the current situation, the construction of this platform does not seem to be optimistic.

The basic premise of realizing Weberching idea is to have enough popularity, but from the current situation of the forum, some of the plates offered to communicate between doctors and patients are not interested. Some sections of the post volume, so far still zero.

In addition, as a website created by individuals, there are also questions about how credibility and authority can be established in the long run. How does a patient recognize a doctor who has been recommended by a website? And how can the expert who is responsible for the patient's rationality be judged objectively and impartially?

The solution to these problems, Weberching, requires the support of government forces to help them establish the necessary credibility. "Some things are done by the power of the people, such as exposure to the price of water, promoting the integration of the industry, while some work requires the power of the government." "An ideal goal is to establish a model of government procurement services for private institutions," Weberching said.

What kind of steps and how long it takes, Weberching not give the answer, at this stage is still to continue to publicize the price of drugs. Wei says he now has the ability to keep the database up-to-date and the data source authoritative.

But the question of how long this can last is unknown, and whether it will bring a sustained popularity to the drug-price net is also unknown;

Weberching says he hopes to explore a different medical pathway.

And can this be achieved?