To reload the electric dealer

The Spring Festival holiday has passed, E-commerce enterprises (including Taobao shop) and began to truly restore business to: can send goods. Although there is no specific digital disclosure, but there is enough reason to believe that, compared to the normal online shopping scale, this holiday period, the entire E-commerce business, like a quiet "dead city."

The State Postal Administration issued a notice before the festival to prohibit the express industry from stopping or dropping express. To say that this notice out of a kind of good intentions I do not doubt, after all, this is required express industry must be in the holiday and EMS competition. But the problem is that this notice is tantamount to forcing the business to work, a conflict with labour law, and a more practical one: the notice is not operational at all. In fact, according to various newspaper reports, the large private courier who promised to continue to operate in the newspapers did not implement such a commitment.

In a market economy, a company often does not have to listen to government executive orders-as long as it is within the bounds of the law. During the holiday courier company to the end of the door to receive, I do not think it is necessary to act according to the General Post Office instructions. Why not a statutory holiday closed for vacation? So the executive order cannot keep them open, can the benefits drive them?

From the behavior of the leading electric business enterprise, the Express Company does not seem to be driven by profit. E-commerce again how electronic, information flow cash flow can be used "bit-type digital" method to solve, but this logistics, in most cases, but also rely on "atomic" physical displacement. For many powerful electric dealers, self-built Logistics has become a must consider the choice. For example, the Beijing-East early implementation, and the Ali system by Ma Yun said-this, and even contrary to Ma Yun years ago about not engage in logistics claims. According to the economics of trading theory, do not use and its family to do their own work, it is because of cooperation with others (that is, outsourcing), the cost is higher.

Where is the cost of logistics outsourcing high? According to General Common sense, a professional logistics enterprise that can support several large electric dealers, the cost of a single piece of delivery should be lower than that of an electric dealer's own logistics company, because it should have the advantage of scale. However, anyone who has a number of online shopping experience knows that, in addition to "goods not board", Inferior Express is also a poor shopping experience an important cause. Whether it is courier time, the quality of courier personnel, or express goods for the proper packaging and transport, are a lot of customers complained about the part. And these complaints, the target of pressure is the electricity business rather than express. In dealing with these complaints, the electric dealers are bound to raise the cost, sometimes a careless, but also lose customers. In the final analysis, the electric business and Express, is only a kind of cooperation based on benefit sharing, this relationship, it is difficult to form a control of the Executive force. When one side of the quality is not high, the other side had to roll up their sleeves to dry.

As a result, the electric dealers have to choose to start step by step to build their own, from the beginning of the warehouse, to the Self-built Logistics team, and then to the self-built express team, I even thought, as long as China's highway charges on the whole does not fall, there is the strength of the electricity quotient of some major road construction, are possible. People imagine the Light Company-type electric business era has already passed, today, we see is increasingly heavy electric business enterprises. But this kind of heavy enterprise, and the traditional commercial enterprise's heavy duty slightly different is, their heavy, the heavy is the periphery, the matching, the upstream and downstream all. And at least in the field of electricity quotient, this kind of heavy duty, it is not so much that the electric business enterprise appetite is too big, rather be forced helpless, the last resort.

China's logistics environment, relative to the booming e-commerce has become a bottleneck, this is the consensus. Back to the beginning of the post office of the operation, I do not doubt the good intentions of officials, but I always do not think that this is a few paper documents can be resolved. Only by allowing more enterprises to enter into this environment competition, it is possible to upgrade the entire logistics environment. It can be said that the logistics of this business, with the growing development of E-commerce, rather than the first to establish a sound logistics environment, and then let the e-commerce industry to enjoy. But this way of development, it is possible that e-commerce companies starring, express industry so-called "three-in-one" oligopoly situation, if you can not strengthen itself, where to continue to pose a small seller of Taobao face, the power of the "B", sooner or later will use "heavy" to give them a profound lesson.