To share several types of long tail keyword optimization techniques

Abstract: Each type of site has its own target keywords, and this keyword and the type of site must also have relevance, so that you can more effectively improve the stability of the ranking of the site, in search for more display. Recently a friend because the hand

Each type of site has its own target keywords, and this keyword and the type of site must also have relevance, so that can be more effective to improve the stability of the site rankings, search for more on the display. Recently a friend, because there are different types of Web sites, and he also wants to optimize the long tail keyword to quickly improve the flow of the site, relatively speaking, because of different types of sites, the choice of target keywords are not like, natural long tail keyword is not the same. For different types of long tail keyword optimization methods, many webmaster stay in the main keyword optimization means, so it is easy to make a big effort to small kungfu. Today I share several types of long tail keyword optimization techniques, hoping to play a good effect.

First, the goal of long tail keywords

Target Long tail keyword meaning is the extension of the target keyword to create a long tail keyword, such as region + keywords, people's names + keywords, brand + keywords, and so on, its most important feature is to determine the main key words and then carry out some appropriate extension, And this long tail keyword can also through Baidu's dropdown box and related search can be seen, these are belong to the target type long tail keyword coverage. So how to optimize for this long tail keyword? The author thinks, because this kind of long tail keyword relative competition is relatively big, nature wants to spend the big energy to optimize, in general, usually optimizes this type of long tail keyword Best is uses the column page, because the website page weight is the homepage highest 〉〉 column page 〉〉 the content page descending successively , therefore, the optimization of the target long tail keyword, the competition can choose a higher weight, but it is best not to use the home page, because this is too wasteful. There is also a point, need to do some quality chain can get better results.

Second, marketing-type long tail keywords

General marketing-type Long tail keywords mainly appear in the types of websites with transactions, such as shopping malls, Taobao, such as the value of the conversion rate of the site. And now the emergence of a marketing-oriented web site is a description of how much marketing-type profit. Then for marketing-type long tail keywords. The author thinks the best optimization method, nature is through the question and answer platform and SNS to promote optimization, the simplest way is to answer the questions and answers platform questions, using these questions to combine their own long tail keyword. For example, through Baidu know and Baidu Bar to promote the optimization of marketing-type long tail keyword, we can add our own long tail keyword in the question or the reply content, use the form of the soft text to insert the long tail keyword to the suitable place, make the long tail keyword more prominent, and because own website is optimizes this kind of keyword, This way through Baidu know to improve the popularity of these long tail keywords, and then users search these words, their site will be ranked the forefront. And now Baidu know can stay link may be very few, by creating their own dedicated long tail keyword can also play to improve the conversion rate of the effect OH. Therefore, for marketing-type long tail keyword, I think need to find a service-related platform to promote optimization, the effect will be unexpected.

Third, personalized long tail keywords

Now most of the long tail of the flow of keywords have webmaster occupy, to be a piece of natural need to compete with it. But there is an exception to the long tail of the keyword is also followed by the birth of this long tail keyword is particularly suitable for use in the Forum and question and answer classes of the website, that is personalized long tail keyword. The General forum and the question and answer platform produces the content all is the user to add spontaneously, therefore, to this kind of website Choice keyword is the simplest, because this can through the user to add the long tail keyword to the website, for instance in the question and answer platform, the user enhances how to do the station? SEO is the most cattle who? and so on and so on the long tail keyword, and these keywords competition is very small, precision is also particularly strong, natural such long tail keyword also very easy to get very good rankings, so, use these long tail keyword to improve the site's traffic is very effective. And this long tail keyword with build own website brand meaning is similar. And then through the basic optimization of the station, so that the site on the search to show friendly state, natural such unpopular type of personalized long tail keyword to get a good ranking is not a difficult task, and the optimization work is also a considerable effort.

For webmasters in the optimization of the site, because the traffic is slightly larger than the key words are fierce competition, especially a new station, to pass the optimization of the popular keywords in the process of winning is difficult, this time the webmaster needs to choose the right long tail keyword to the site to a good start is necessary, Because the process of site optimization is long, too long to see the effect of their patience will slowly lose, and eventually lead to their own unintentional to do optimization. The long tail key words only need a little effort to get good results, so that it is easier to stick to it.