To share the issues and skills that Twitter needs to pay attention to

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This time in the study of micro-blog promotion, found some problems, there are some thoughts and ideas, I put the micro-blog to promote the methods and skills recorded and share with you.

The old Weibo is better than the new Weibo.

The microblogging number is now the same as the domain name, or the old easy to use. Not only because the old number has Sina random to some fans, the old good to promote the time, add fans speed is faster than the new number. For example, I used a year old number to do micro-blog promotion, every day can add 200 fans, later was sealed for a newly registered number promotion, only 20 fans a day, it is very difficult. The same is the content to attract fans, (the content is similar to the hair), the old number will have more random fans sina, and the signal seemingly no random fans come over.

Second, from the micro-Bo point of view of the major micro-Bo focus on the direction

Sina Weibo is more focused on the number and quality of Weibo, the number of fans in the tube is relatively loose. Sina Weibo can only send 30 micro-blogs per hour, and the number of searches for Weibo exceeds a certain limit will require the input of the verification code. Tencent Weibo is more concerned about the authenticity of users, the number of micro-Bo and quality control of the relatively light, of course, the illegal exception. So refreshing wave Weibo fans, almost every day to see the fans inside the fan has a brush fans are watching you, waiting for you to brush fans, and Tencent fans more difficult to brush, but also easy to be sealed. From this perspective can also be seen, Sina Weibo users are indeed more active than Tencent, Tencent does not limit the number of microblogs is also to improve user activity. The other two microblogging, Sohu Weibo and Sina similar, NetEase microblogging and Tencent similar.

Third, micro-blog SEO Rankings

Weibo search Weibo rankings are based on the order of micro-blogging, of course, the first one has a popular micro-blog, are generally authenticated users, is forwarded and commented a lot of times. Microblogging search users, is a certified user in front, according to the number of fans to arrange. The weight of the fans is now reflected.

Iv. the conversion rate of microblog promotion

The first thing to say is Weibo, at least so far is a media platform. is the platform for news release and feedback a social platform? It seems that SNS is almost, but not e-commerce platform. So in micro-blog to do the promotion is mainly to do brand promotion, enhance the visibility of the brand, if the light push a product, the conversion rate is low.

I have also pushed on the micro-blog Taobao products, but also found a prospective customer push, conversion rate is very low. May be Weibo has not formed a SNS like the strong relationship and trust system. Any person @ You, you may not believe him. Of course there are many other reasons, friends can try to see if their industry is suitable for microblogging marketing. It is reported that some companies in the marketing after the microblog turnover, so there is still a lot of potential.

The main methods of microblog promotion

1, Update micro-blog and update the site like, pay attention to quality

Good Weibo has a picture of the topic, there is a @ someone. Tweets with pictures are more likely to cause forwarding, and the topic of Twitter is easier to spot. What I said earlier is that adding 200 fans per day is the point of application. At that time it was "alarming" when the hit, micro-blog everywhere is a step by step alarming, even dozen a soy sauce, he also "step by step". So I add a # on every micro-blog to be alarming, many people can see, forwarding, comments and attention to a lot of.

The content of Weibo, quotations, jokes, constellations, testing are the mainstream of Weibo. Of course, since the brand promotion, we must join the brand elements.

2. Event Hype

Want to be in Weibo one night red? It's totally possible! As long as the careful planning of an event to be able to forward tens of thousands of people, millions of people pay attention to your brand. Just as the Durex of the previous period of speculation, the rainy day to take Durex as a shoe cover, all of a sudden was wildly forwarded. Friends can study these cases more, need to find their own route.

3, DO activities

Microblogging above do a lot of activities, what turntable, forwarding lottery. I've been there, either a coupon or nothing. But this method works well and involves more people. Of course, choose to match their own products and corporate image.

Wrote a lot of hastily written, thoughts a bit messy, we gather to live to see, do not read the message. Have a good promotion method also welcome to and a busy exchange!

This article by Shanghai SEO Busy original, the original address http://www.amangseo.com/share/54/reproduced please specify the author and source.