To solve the problem of website traffic sales activities Promotion

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If you want to make the flow of traffic a day or a period of boom, or a new station want to quickly get industry attention and expand brand awareness, hold an effective promotional activities is undoubtedly the best choice, people will generally have the mentality of taking advantage of, that since it is activities, there will certainly be concessions and benefits can be taken, based on this mentality, We participate in the activities of the crowd will be a lot, and do activities to promote the benefits of far more than the surge of traffic, is a small cost of big return, empty city and colleagues have done similar activities, here also share some experience for everyone to learn from.

One: Benefits

It takes a lot of effort to end up with something that doesn't return. So if we do promotional activities, we must first recognize its advantages and how cost-effective.

1. Increase Flow

Traffic is the lifeblood of a website to survive, no matter what type of site you do, the flow of the high and low side reflects the number of your users and the value of the site, so want a short time to get traffic growth to do the activity is very good, if your campaign to do the vivid, the spread of radiation of the crowd enough, Then in the activity of the day or that period of time, the flow is absolutely in a boom stage, but with the end of the activity, flow will certainly have a large drop, this is the normal state, this does not care too much.

2. Pull Sales

If traffic is a site lifeline, then sales are the root of the site's survival, we do the ultimate goal of traffic or to sell. A webmaster type of group buying site, irregular will hold some activities, such as "Double 11", "double 12" and so on, and then a lot of goods for the corresponding concessions, although the price is reduced, but the number of sales, so the activity on the day of the turnover is several times the original.

3. Promote Brand

A lot of new online sites are more tangled up a problem, I started to do first sales or brand, and activities to promote the perfect solution to these two problems, if your campaign to do a vivid, the number of participants enough (here refers to your potential customers or the same industry), then brand promotion and sales promotion is not a problem.

4. Increase registration, collect data

Traffic upgrade is difficult, the registration amount wants to ascend more difficult, because the user may be in curiosity to point to your site to view the content, just a click process, but the registration requires a number of steps to complete, of course, this is still in the user think your site has the next time browsing the value of the case will complete the operation, In the beginning of the establishment of the United States, the negative one-dollar activities attracted more than 10,000 registrations, it was a great asset at the beginning of a new station, the first of our more accurate potential customers, compared to the 10,000 of dollars in the cost of the activity is very valuable, and when the user is attracted to register, For the data submitted by the user we can prepare for the future database marketing, of course, including QQ and mail marketing.

Do any marketing before you need to analyze our pay or whether the investment and return in direct proportion!

Ii. methods

Believe that this is what friends care about, after all, a marketing way the most important place or to figure out how to do, how to make our profit maximization.

1. The threshold must be low

This is easy to understand, your activities set the threshold higher, that can attract people will certainly be less, can affect the narrow range of people, so do activities, mainly targeted at the relatively junior people. The other is that the rules to be as simple as possible, if you are an activity everywhere is limited, everywhere is the rules, then the less attractive to the crowd, fewer people participate, the impact of the activity is small.

2. Cycle better

The best way to do this is to have some consistency, can pick out a few fixed every year regularly to do activities, the advantage is to allow users to develop a habit, to a fixed date will come to your site to see if there are any concessions, which may save a lot of promotional costs, of course, If our activities can be made into a brand, the benefits to us are enormous.

3. There must be more partners

A company or a person's power and user is limited after all, so we do activities must contact all the partners can contact, offline can allow him to pull a banner, do a roll up, online can be in the activity of the page plus their links or website logo, you can not sponsor some funds and gifts, But ask them to help us publicize the event in their promotional channels and attract their customers. The success of many activities depends on the number of people participating.

4. More Prizes

The prizes are not very expensive, but they must be more numerous, a lot of people find that they do more and more people to participate in activities, the reason is here, the first few may reward computer phone or something, but the rest of the people have little prizes, I have to participate in no prizes, two or no, that the third time I will not necessarily come again. So you can set up a number of small awards to comfort those who come to participate in activities, can not be too valuable, but must have, empty city think to the site to do a special image of the toy to send more meaningful.

The method of activity is very important, think about how to get more users ' participation through limited channel, then the empty city thinks or by finding a partner to solve is the best.

Written at the end:

Activities brought about by high flow, high sales may only be short-lived, but for the promotion of the website and the increase of user stickiness has great benefits, and do activities need to spend more than thousands of tens of thousands of competitive bidding or promotion to come to more cost-effective, as long as the promotion to achieve a bit, the success rate of general activities is still quite high.

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