To talk about a seoer often encountered

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The author of the network team held activities a few days earlier, the author found that a couple of years ago, the establishment of the SEO internal QQ Group Activities Group members are very few, they are in the stuffy sound fat? The last survey learned that they have many more transformation or career change. This reminds me of the author and friends in the promotion, often encountered in those difficult bureau.

I. Technical level

Early years I also like to ask predecessors, do SEO need to master what technology? Then the predecessors tireless answer, need to master the basic principles of search engines, PS, DW, HTML, Div, JS, PHP common functions and grammar and MySQL basics. In addition, will write some articles, analysis of some data, familiar with the one or two open source program, will toss the bidding or network alliance and so on. I have been misled by this sentence for more than 1 years.

A grassroots webmaster or the bottom of the promotion staff in the growth process, the general will encounter the following technical bottlenecks.

1, non-trained

such as the author of this halfway to the promotion of personnel, the first to do the promotion, will only write articles issued outside the chain. What do you say when your girlfriend asks you what your job is?

Non-trained seoer, three months after the general will encounter do not understand the program, not p simple diagram and other bottlenecks. So assiduous, learn from simple HTML to ASP or PHP. Then for 1 years you'll be caught in the trap of learning the program.

Second, the ability to log analysis. If the same is the analysis of the log, someone mainly to see what the spider crawling pages, some people are analysis of the spider's antecedents of IP and prediction of the site of various types of SEO data changes, such as snapshots, included and the right to drop. Others use logs to parse the user's properties. Small site log analysis is very simple, even without log analysis, the large site log is one of its core secrets, some sites even have a dedicated log Analysis team.

When you will write some articles, will modify the point of simple code, but also the initial level of log analysis capabilities, you suddenly found that there are many technical aspects of site optimization needs you to learn. such as large web site how to improve the collection rate, improve the overall site traffic and so on.

2, trained

There is a program background of the promotion staff, nothing more than the advantage of the program, its development will encounter different bottlenecks.

Summary: Technology is a bottomless pit, the most important thing is to have enough technical knowledge. When you fall into the crossroads of learning technology, don't forget your original goal. Promotion is to bring profits for the company, out of work is to improve the quality of life.

Second, the level of thinking

When one day, you successfully optimize a few sites, and then very disdain to say that the original site optimization is the article and the outside chain. Then you will encounter some popular keywords, suddenly found that the structure and layout of the site is also very important. Then encountered Gray and other keywords, suddenly found that the industry and Web site security is also very important. Then go to some slightly larger teams and find that departmental coordination is also important. And then......

From the optimization of several main keywords, improve the overall site traffic, to use the Internet available resources to bring profits to enterprises. This is probably one of the three promotional thinking levels that a promoter needs to experience.

Many business station promotion staff will find that initially they think of a few main keywords, such as the author in the car parking lock and other words optimized to the first five, can bring the company a steady stream of orders, in fact, when a keyword index is not very high, even if the row in front, there are bidding interception, Its traffic and orders are not as good as you might think.

Increase the flow of the whole station? I do the parking space lock, the remote control parking space lock, parking space lock several core words. Similar to the "Changsha parking lock" This long tail word, the author of the station almost all in the first five, but one day also on the two or three long tail words bring traffic. The effect is not obvious.

Using Internet resources? In fact, the promotion is to make full use of search engines, the Internet resources are in too many, proficient in a few items can be. such as the author of a friend of the Lord Baidu know, last year to earn enough for the house down payment.

Summary: The promotion personnel to the SEO mentality predicament Bureau, many times manifests in this person to the network marketing understanding level. Personally feel, network marketing thinking is more important than technology.

Iii. Platform Selection

At present, many promotional staff in the promotion work, generally in the professional or platform will encounter the following difficulties.

1, Enterprise Station promotion

When you spend 3 months to optimize the corporate site keyword to the home page, many times you will appear idle. If the author will be two car parking lock site optimization up, sometimes feel that the work without passion. Does job-hopping, continue to choose to optimize keyword, then 3 months later job-hopping?

Enterprise Station to promote the staff of its predicament lies in the keyword optimization, work without passion. The author's suggestion is that the extension staff can choose to use other platform marketing, study SEM or improve other related skills. If the promotion is good enough, you can delve into SEM, or Taobao and so on.

2, network companies to promote

Network companies to promote the dilemma lies in the constant repetition of the tedious promotion of customer sites. When one day you are tired of repeating orders, build stations, promotion, you will choose what?

3. Project operation or promotion

Speaking of doing projects, many people are passionate like a chicken blood as excited, think the project is hundreds of thousands of millions of input and so on. In fact, in the project you have a simple little role, is to upgrade the flow of the entire project. Besides having a lot of risk, the project has to face the strong opponents in the vertical field. such as tourism has Ctrip, where to go with the donkey mother and so on.

Summary: The plight of the platform, often let the promotion staff constantly leave, always imagine the next platform can break through their own. In the end, it is often found that the frequent job-hopping friends have little accumulation. And the original choice has been to stay in the manufacturer's friends, because the network marketing of the industry to understand enough, but the days more and more moist. The author has a personal webmaster monthly million, there are large network companies mixed into the executive level, but also continue to write articles every day, the pain of the chain of promotion, and career change. Although the platform is very important, but more important is this platform for you, and keep an upward heart.

Iv. writing in the final

In fact, the seoer is also reflected in the search engine algorithm is constantly adjusted, industry competition intensified, Taobao, such as the diversion of the obvious, mobile Internet arrival and so on. Some of the difficulties are based on the industry as a whole, others are personal factors. No matter what you meet, please do not forget your original intention, come out to work the most basic purpose is to improve the quality of life.

Article by drizzle intelligent parking Lock www.mmyqp.com/category-2-b0.html Original, reproduced please indicate the source, thanks!