To talk about the optimization of search engine and website

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First of all, we have to clear the purpose of search engine optimization, is to cater to the habits of search engines, more friendly to it, how to make it easier to obtain site data, efficient index to the search results, so that the search engine to give a better ranking of the site. Here, search engines are the main object of our research.

Search engine optimization can not only focus on the search engine ranking rules, more importantly, to provide users with access to information and services to facilitate, which is also the core search engine principles. Search Engine optimization is the highest goal for netizens, the search engine is only one of the link. Search engine optimization is a natural embodiment of the effect of user-oriented website optimization.

Site optimization to consider a comprehensive user experience, including the optimization of positioning for the target users in the content features, updates, access speed, convenience and so on to win trust. Pay attention to the efficiency of execution and ease of use. Higher layer, is to conduct user behavior design.

The highest level of optimization is forgetting optimization. All for the sake of the user, with professional website structure design and high-quality content to obtain the user's trust, search engine as the site Search engine optimization process, search engine optimization condition detection tool. If the site is very professional, the user is very valuable, but also worried that no site for you to do the link?

Due to resource constraints, in the actual optimization operation is often to balance, in batches to achieve each stage goals.

The second is to optimize the focus of where the search engine optimization work is divided into two parts: in-station optimization and outside the station optimization. Station optimization up to more than 70% role, outside the station optimization of about 20%, or refers to be high-quality, high relevance of the site links, if just a general site links, or a lot of spam site links, may also have a negative effect. This determines the key direction of optimization. Increase the number of external links to the site in the short term is to improve search engine rankings shortcut, the premise is to peer search engine optimization level is not high, and away from cheating and spam links.

Web site optimization is a systematic and overall work, including the user experience, data storage, page implementation, operation and maintenance optimization, even including the site business strategy positioning of the comb clear, and the latter is a lot of web sites do not think clearly, leading to the fundamental reasons for the revision. Many commercial websites and special industry website optimization, also includes website security optimization. Include Web site vulnerability scanning, the use of software patching upgrades, security software selection, installation, and even system upgrades, the security application requirements of banks, insurance and other industries to consider using Java, Linux platform.

Includes site planning, user interface UI (User experience UE), program (data structure and code quality), and operation background optimization from execution. through to the website function, the website structure, the webpage layout, the website content and so on factor reasonable design, causes the website to deliver the network marketing information better to the user, plays the biggest network marketing value.

In addition, search optimization and site optimization also have the intersection in the program development perspective, will take into account the code to streamline the Web page, and for search engine optimization, to the Web code to lose weight, can effectively help search engine robot Web page for fast crawling, but also improve the user's access to the Web page speed. For example, the current popular div instead of table layout and other means. Website navigation design, interface hotspot area selection and so on.

This is probably the case, the study of their own slowly-after all, learn things on their own research will be impressed!

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