To talk about the three main issues of the site's long-term survival

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This afternoon at the webmaster network to see an article like this, "the three major problems of the survival of the site", the friend said very well, there are like friends can be circulated to see each other, the main purpose of network optimization is to network marketing, and the results of network marketing to the company to obtain greater benefits and effects, How to achieve the ultimate results of this is our every enterprise and company focus on the problem.

Because of working relationship, contact a lot of internet entrepreneurs, through communication with them, the author summed up the site survival of the three major problems: 1 architecture and products; 2 integration and marketing; 3 incentives and operations.

A period of time ago a trademark site to my advice, I hope that the brand of the site to give a comprehensive evaluation of the gold, and the overall framework of the network to make recommendations. And he asked me what kind of cooperation to attract more friends from the advertising and marketing community to participate in the promotion of trademarks. The last is what system he uses to best guarantee and balance the interests of the participants.

In fact, to sum up, the three questions mentioned above:

1 Architecture and products.

2 integration and marketing.

3 Incentives and operations.

From now on, many websites have the structure and products (from::), but do not understand marketing, consumer landing, see is the product introduction is not an interest, the result of landing once, did not produce purchase desire, also did not form the purchase behavior, then Saybyebye. So, we now see a lot of websites desperately buying keywords, on the bidding rankings, do search engine optimization, buy the link ads, the consumer attracted to, empty clicks, but there is no volume, I often joke, this is like a pupil on the university classroom, desperately raise their hands, after the teacher called, but do not know how to answer the same. Architecture and product is the key, but do not understand the use of the human nature of the structure, not good at using the language of consumers to take the bait to interpret the interests of products, induced long-term transactions and enhance the site stickiness, bid ranking and SEO exactly how much role I expressed doubt.

This means that with the architecture and products have to have good integration and marketing support, otherwise it is difficult to really catch customers. Marketing here is a good understanding of how to use the language consumers can easily accept to highlight the benefits of products, how to establish long-term relationship with them, enhance the stickiness and trigger the transaction. How does integration come to be understood? The integration here refers to the use of other enterprises and channels for me, such as a new website certainly traffic is very low, that how can drive the flow of ascension? Of course, you can do a mass media campaign, but the cost will be very high, the easiest way is to find those sites with high traffic, They have accumulated a lot of users after a long period of operation, what you have to do is to complete a transition, the site users to your site. This involves an integration.

For example, Youku is doing video, when it was first established, flow is not very high, then they found the "unspoken rules" of the Yu, realize that this will become a hot topic, so through public relations and Yu Cooperation, Yu agreed to put her video on Youku, then Yu in its Sina blog added video link address.

? also mention video, maybe we think of will be more entertainment video and so on, but, take the hot medicine video investment network such as medical video and video investment has been regarded as a good profit model, the other is this year just mentioned the issue of employment, advocated a video recruitment interview strategy, These are all a good start.

Because it is a hot topic, Sina also put on the home page for many days, many netizens follow Yu Sina blog to stay on the video address to Youku. This is an integration, Youku no users, but Sina has, so the use of Yu Sina blog as an entrance to the success of Sina's large number of users to lead to Youku. Therefore, it is reported that in the Yu sex trading behavior in Youku on the first announcement, the number of Youku users in two or three days quickly reached 8.36 million times, commented on more than 7,000. This is a way to borrow chicken eggs integration.

Of course, marketing and consolidation are critical to building traffic, developing users, and ultimately to sustaining profitability, keeping them old, and motivating and operating as well. There are two incentive levels, employees and users, and two models and mechanisms at the operational level. These are critical to the healthy growth of the site, and are limited to space.

Or back to the issue of the trademark network we mentioned at the beginning, through the answer to the specific questions on the site of the three major problems of simple. The following are the main contents of the reply letter:

Answer the first question: architecture and products, the content of the trademark in the website to give a comprehensive evaluation, and the overall framework of the network to make recommendations.

I looked at the site roughly, I think the name is very good, the most cattle actually subtext is the best, the most good consciousness. itself can form a first cognitive role. And some sites say that they are the first XX network. You say you are the first, long-term spread consumer will think you are the first. And everyone often only choose first. The structure of the site is also good, the trademark according to the industry to do a classification, to help customers choose. I saw a lot of trademarks and domain names, personally think that really can impress people, or very creative and gold is not a lot.

Because you want to choose fine, but in the early days, the trademark can be a little more, but must put you think the boutique in front, may be a business advertised what. Or make a direct auction and bid menu for some of the most creative or very popular trademarks of the direct auction. Increase the heat.

If you go directly to the site, there is no logo on the home page can reflect the most cattle characteristics. Including your domain name. View your company's website, the current rate is not very high, it may be just the beginning, but overall, at present you lack enough to attract eye-catching trademarks and domain names, when your domain name does not have hype, it is difficult to improve the flow in the short term. The key is to find the products with special features.

The second question: integration and marketing, what kind of cooperative approach can attract more friends from the advertising and marketing community to participate in the promotion of trademarks. In fact, you have to work with friends in the marketing community. I offer you an effective strategy. The simplest is to define a marketing partner. That is, for different marketing objects, such as someone in the wine industry is also better, most customers are in the wine industry, then you hire him as your most cattle net wine industry trademark marketing expert. itself to provide him with a platform to advertise on your website (but now most experts don't care about the platform) so you're okay to give some benefit.

But you also do not have to pay too much cost, you can pay the way the result, that is, this expert for you to create trademark transactions, you are paying his commission and benefits can be. And so on, you can integrate the food industry, automobile industry, apparel industry, catering marketing experts.

If experts agree to use their own platform and reputation to help your site to advertise, then you can also give certain benefits, in short, as long as you can guarantee the mechanism of reciprocity, you can get countless marketing colleagues to help. If your traffic problems and website communication problems, our company specializes in writing sales letters, through a letter can quickly increase the number of visits to the site, if interested we can also in-depth cooperation.

The third issue: incentives and operations, and what systems are used to best guarantee and balance the interests of participants.

This system I think in particular the company is just beginning to take effect on the benefits. Do not pay for advertising, pay for the results. Consider more cooperation with others, Exchange resources, but also know how to pay. Whenever the development of a rapid web site, is not closed to rely on their own strength to develop, but continue to go out and actively cooperate with others to obtain the corresponding resources. Because the internet itself is a relationship.

You have to have effective incentives to encourage extended (marketing experts) to help you find more buyers, and you have to work to improve traffic, so that more trademark holders to register here. The results can be achieved in the short term. Through the solution of one of the above cases I would like to simply pass a website marketing and operations should think about the main points, of course, different sites have different circumstances, but the ultimate truth is interlinked, and the most critical is that the successful website has human nature, understand human nature and good at using human nature. There are more than three problems in website construction and development, but if we simplify it and boil it down to a problem, it will evolve into the level of Tao and condense it into a key word: human nature. We'll discuss this later.

All in all, the three big questions I mentioned earlier about the survival of the site are strategic, because I think that if there is no gongfu at the strategic level, it doesn't make sense for you to say that smallpox is too drunk. In other words, you don't have a gongfu, just like a plane loses a wheel, or you don't fly, or you fly out and you fail.

This article by the www.3456.tv webmaster feeds!