To teach You (novice) to start the SEO step-by-step

Source: Internet
Author: User
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If you've been working on SEO for a while, you might have a gut feeling about how to optimize a Web page. You may be doing a couple of things at the same time, rather than doing a step-by-step process. But if you are learning about SEO, or trying to understand how SEO is doing your Web page, it is a bit difficult, especially when you first touch this.

This article aims to help SEO beginners More understanding of the process of SEO, but also to help SEO veterans better communicate with their customers. I found in the forum a lot of novice requirements step-by-step SEO process guidance. So I'm going to take a client example that I've done before and explain the process of SEO step-by-step.

One: The first thing to start a service is to open Google Analytics or other free flow statistics systems.

These free statistics help people discover the origins of your visitors and find out what they are doing on your site. These important information can be used to change the Web page, make traffic increase, and let visitors feel the site amiable.

Second: After owning this account, the following involves some serious site analysis.

What value does this site offer? Is it selling products or offering content? What kind of content is the article, classified ad or something? As an example, the website provides articles, SEO tools and a set of forums with a lot of expertise.

Now that you know what the site is for, then think about who can benefit. For example, some of the Web pages above are job opportunities and career advice for many nurses, so there is no doubt that this information is most useful for nurses, especially those who have just graduated from nursing school. Keep your readers in mind because many other strategies depend on this.

Indeed, the next steps in your SEO career process involve dealing with these people--including figuring out how to get them to the site. When you think about all of these points, think about the part of the site and what you want to add actively to the link.

Three: Consider the key words

At this point, you need to start thinking about your target population. What keywords do they use when they search for valuable products or information you provide? In addition, it is also important to consider the degree of competition to determine the keyword, and some keyword access is large, but many competitors. Such a keyword is not the best choice.

For example, the home page with "movie Thunder Download" and "film bt download" than "movie Download" and "film Download" good. The secret is to optimize the less competitive keywords, in the future you will get a better position than chasing the competitive keywords. Of course, this is not limited to the homepage; you have to write down the best keywords for each page.

At this time you are ready to start doing web optimization. Use keywords to place unique target title tags on each page. This is the title. If you think it's hard to come up with a headline for each page, suggest it as a book, then what's the topic? Try to control the number of words to the title within five. It is important to keep the title and content consistent and, if inconsistent, to change one of them, the title or the content, to make it consistent.

Other tags, on the home page you can use meta and keyword tags, but to see if they are valuable to any other page on the site. Other details include a link to optimize the relevant text within the site, including a toggle label for the picture. One example is a football-focused website with a football icon in the corner of the upper left corner and a click to return to the homepage. Toggle text instead of the home page, try "soccer" or better, like "Football home".

Four: External links

Complete the page optimization, you can start the site outside the page optimization. That means creating links. You don't want to link to each other or link farms. The real thing to do is to think back to the first step in optimizing the page. What is the value of this site? What will you gain from it? Where are these going to stay? How can they lead them to their own web pages?

Most Web pages will provide value to visitors. If you show a link to a site owner that can make his or her user benefit, you'll probably get the link. You should not just ask for an exchange link, but use the value you provide to win his link. There is a good example to get 50% good reflection, the mail is like this, "I built a movie download website called 92kandianying.com, this to the vast number of love to see a movie friend is very valuable." It's a free website with a lot of classic movies. If you like, please visit our website and consider adding us to your connection to benefit together. Thank you for your feedback. ”

How far will this activity go? Experts believe that there are 100 links every five days. Remember, just the beginning of the SEO, more to do in the future link requirements.

Five: view, take note

Traffic statistics system, not only used to view the rankings every day, but more importantly to see what keywords people use to search your site. Use this information to determine whether you need to reuse these words to create new pages, or write content. When the easy words come to the front, start making the harder words. ”

That sounds a bit strange; Is it more meaningful to change existing content with words that you search for than to add new pages? Not necessary. This depends on what they use to search for and why they use the word. For example, once I found 300 searches in a week for a small device in an eye surgery search my web page. I did mention a little bit about this device once in an article. A little more investigation will show what search tools people use and search terms.

Obviously, there is not enough help for this requirement. So I decided to add a complete Web site to the device, and now this page is the best on my website.

So what do we do now that all the steps are done? You get information about traffic from Google Analytics, and analyze and evaluate what to do. Many of the necessary steps listed above are performed. Also note that this strategy may not be the best for your Web site, but knowing that gives you an outline to think about what your Web page needs and how to handle optimization.

    are these mentioned above valid? My hands-on practice tells me to be effective, I serve the customer site, Google search indicators within one months from the average 3 times, to a day 164 times, this is a very good growth. Your results will change, of course, you'd better have a plan first.

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