To the customer program can be used in "SEO and competitive advantages and disadvantages"

Source: Internet
Author: User
Keywords Website optimization SEO CPC competitive advertising PPC

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1, the results of the bidding rankings quickly, after the key to set the keyword price immediately after the ranking of search engines can enter the top 10, the position can not be controlled; The hot key words are basically difficult to the left, the natural ranking effect is gradually reflected after the implementation of the optimization, the time is longer, but the

  

2, bidding rankings and natural rankings are also in the left column rankings, but the bidding ranking is in the natural ranking before, once the number of bidding rankings, occupy the first page of most advantageous position and greatly discounted (see Jacoberny "eye trajectory research").

  

3, the price of competitive rankings and natural ranking is clearly different, the general bidding ranking of each click will produce a few cents to more than 10 yuan cost, when a certain number of clicks, the cost is considerable, and for the natural ranking of services, generally in accordance with a certain ranking charge a fixed fee, In the long run the cost is much lower than the bid ranking.

  

4, more people know that promotion is to spend money can be promoted, bidding, such as advertising, and SEO go up the key words, many people do not understand is because of technical means up, but consider the strength of the company is strong, is the brand can go up.

  

The difference between Baidu and Google

The world's largest search engine for Chinese-language search engines, Baidu occupies the Chinese market 76% Google occupies the Chinese market of 20% Baidu biased in favor of popular, whether the boss, or students, are using Baidu Google is it people's favorite search tools, And Google in China's user groups are mostly white-collar workers, highly educated people, Baidu has a maximum of 10 bidding positions on the left side of Google up to only 3 bidding positions.

Conclusion: Baidu is China's largest search engine, Google is the second largest search engine, we are in Baidu to get the effect is the proportion of Chancheng, and the same is true of Google, and the same keywords in Baidu cost more than Google, if we give up Google, which means we give up another 20% Market, not to mention there are a lot of it people!

Keyword SEO strategy:

Baidu Home page bid number more than 3 "that is the Web site followed by the promotion of two words", means that this keyword can be 10 positions are bidding, then this kind of keywords do not recommend Baidu optimization, because we spent money to do the home page, ranking or in the auction behind, and the number of bid too many, resulting in poor results, Of course, according to the company's own strategy to make the confirmation

Baidu Home auction only to promote the link "bidding position never more than 3" keyword must do Baidu optimization, because such a child pay and return is a positive proportion of the high-end market for product promotion and brand accumulation should also consider Google, after all, there are 20% of the market, not to mention, It favors Google. Google left no matter what keyword, as long as someone to do the bidding, no matter how many people do, there are only 3 positions, the rest of all on the right.

Support original, reprint please specify thank you! Original documents from: http://www.360seo.cn/seo-jack/post/mougongsiyouhua.html

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