To the electrical: Suning high-profile transformation of cloud services

February 19, Suning Appliance announced the official announcement in the Shenzhen Stock Exchange, the company name from "Suning Appliance Co., Ltd." to "Suning Cloud Business Group Co., Ltd." in order to be able to better and business scope and Adapt to business models, the transition into a cloud service model. According to the analysis of the industry, Suning this move shows the determination to go to the electrical appliances, electrical appliances to take a step toward the essence of the strategy.

Suning, a cloud business of "store + e-commerce + retail service providers."

Suning said in the announcement that it will build a management cloud for internal employees, a supply cloud for suppliers and a consumer cloud for consumers, and will gradually promote the full market-oriented operation of the "cloud service" model.

Suning Chairman Zhang Jindong said that in the past three years, from the store to the electricity supplier, Suning to explore the road of retail technology; the new year, Suning should make a contribution to the spring of China's retail industry, so online and offline retail service providers . "Store + e-commerce + retail service providers, which is Suning to promote China's retail cloud business model.

In recent years, Suning has been exploring the transformation of cloud service model. Suning launched the SAP / ERP system on-line in 2006, built a management cloud for internal employees, a supply cloud for suppliers and a consumer cloud for consumers, and promoted the full market-oriented operation of "cloud service" mode, which has been launched since 2011 Suning private enjoy home, cloud application store, cloud reading and so on.

It is understood that Suning will be from the organizational structure, the annual plan, business strategy, personnel appointments and other aspects of a comprehensive deployment to ensure that "cloud business" model of a comprehensive landing.

Zhang Jindong said that after three years of network operators, Suning summed up two conclusions: First, the main force of e-commerce should be the shopkeeper, rather than the electricity supplier, regardless of the store or e-commerce, the essence of retail profits Depends on the localization of business and services; Second, the development of e-commerce to be dominated by the retail business itself, rather than dominate by e-commerce service providers, e-commerce is the real economy is not a fictitious economy, the fictitious economy leading the real economy will inevitably lead to a bubble economy .

Suning or into O2O mode on behalf of

In 2012, Suning proposed a strategy of super-electric appliances, jointly attacking online and offline, and expanding all categories. Online, Suning new Super flagship store opened Expo 13, Le Teshi Life Square 8, in these stores, Suning Tesco can see the shadow. Online, the end of 2011, Suning Tesco from the headlines books category, and gradually expand non-electrical products. 2012 launched a virtual product, drinks, food, insurance, buy, e-books and other categories.

Zhang Jindong once said that Suning has identified a "new business model." The future of retail companies, not only offline, not only online, must be the perfect online and offline financial. He said Suning's ultimate goal is "to become China's Wal-Mart + Amazon."

The new seven-day CEO Zuo Yingjie believes that the pattern of e-commerce in China has now taken shape. One is represented by Jingdong B2C, the other is represented by Tmall B2B2C. Two black holes form two huge traffic attractions. "In addition to Jingdong and Taobao, Suning may have the ability to have online and offline O2O and may become the third model, O2O."

According to the analysis of the industry, Suning Appliance renamed Suning Cloud Business, the real O2O will kick off. From the current pattern of e-commerce, pure electricity providers have basically no chance of winning, only with offline resources, give full play to offline resources, and through the map or location of e-commerce localization, peripheral opportunities . I believe there will be more and more high-quality online businesses offline, the future must be everywhere Internet.

Zhang Jindong 3.5 billion betting e-commerce accused of hard Jingdong, Lynx

In 2012, Suning raised funds of 4.7 billion yuan and Zhang Jindong contributed about 3.5 billion yuan. He knows, Suning Tesco desperate, is a burn game. In fact, Suning's earnings have shown a clear trend of changes taking place offline and online, Jingdong and other e-commerce impact also let Suning's net profit showed a significant decline.

Among them, the noteworthy change is the Suning line store "same store growth" was -10.11%. Suning Tesco 2012 total revenue 18.336 billion yuan, up 10.8% year-on-year.

The Suning Appliance Suning cloud business transformation can be seen as an unsuccessful Zhang Jindong Renren war.

According to an industry source who asked not to be named, Suning's "Wal-Mart + Amazon" model, that is, a full line of online + offline retailers, products including home appliances, department stores, and even financial products, virtual products, value-added content Full-service, similar to the US business leader Wal-Mart, which provides consumers with a complete seamless online user experience, but also similar to the United States e-commerce giant Amazon. Suning is currently in the field of home appliances 3C can take a go, but online and offline hand each other's dilemma and let Suning scruples.

He pointed out that Suning's advantage lies in its high-quality property and strong sales network, Taobao ten years, the accumulation of Jingdong eight years is not a Suning Tesco can be exceeded in a short time. Suning Tesco in any one without any significant advantage, such a big leap forward, only to rivals in the professional gap widened. Great chess, but not as coach and advanced concept of Jingdong, it is difficult to surpass Jingdong and Lynx.

It is reported that in 2013, Suning will open platform platform sales and marketing respectively, similar to the Jingdong Mall model, but will have its own characteristics. Suning Tesco and Suning Appliance procurement will be the same, in order to achieve the scope of procurement advantages, integrated into a large marketing platform. The restructuring of internal organizational structure, some project groups expanded into the middle, the functional project group refinement, personnel will double in 2013.

Currently Suning Tesco all 150 million SKUs, the number of non-electrical categories to more than 90%, Suning Tesco delivery to consumers nationwide orders, large appliances, 3C products accounted for only about 20% of the ratio. Suning Tesco will continue its full category expansion in 2013.

Related Information:

Suning Tesco new eight Division

According to sources, Suning Tesco will be reorganized into eight business divisions: online shopping division, mobile division, local life division, business department, digital applications division, logistics division, service management division and financial division Among them, the online shopping division also has 4 core centers.

The internal adjustment of the Suning Tesco internal organizational structure, confirmed the Suning Group Chairman Zhang Jindong mentioned in the internal mail "organizational structure, annual plans, business strategy, the full appointment of personnel appointments." It is worth noting that, apart from B2C retail, mobile, local living services, online travel, logistics, finance, etc., the divisional division will also become an important future direction for Suning Tesco.

According to the relevant sources, at this meeting, Suning formally established an e-commerce operations center, the former vice president of Suning Tesco Li Bin was promoted to president of operations center, also serves as assistant president of Suning Group.