To the new webmaster: website to do search engine optimization before the preparation

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As a webmaster, the most depressing thing is the website promotion work, in short, the promotion of good will have visitors, there are visitors will have the flow, there is a natural flow of the source, will be the source of customers into their clients, this is the purpose of promotion, the promotion lies in the essence and not more, there are individual site owners to promote and unscrupulous, What methods are used, but the effect is not satisfactory, the cause here is not much to say, I focus on the next new site to do optimization before the preparation.

The overall layout of the website

The overall layout of the site is self-evident to the entire site, must standardize the overall layout of the site, as far as possible using a flat (tree) structure. The page must be concise, clear and clear, not disorderly, let a person see dazzling. The website should have a whole plan before building, as a user's browsing way from left to right, and then from top to bottom, if as an industry portal line such as A5 or author of the net overall architecture layout by adjusts from left to right three column architecture, so that the layout of the user browsing habits and experience, structure clear clear, If the enterprise marketing type can be set to 2:3 architecture or from the top down 1:3:2 architecture is preferred. Do not give the site to the user to see the same, and then to the browser to see the different. Search engine crawl order like people's reading habits, from left to right, from top to bottom. And every page to do a good breadcrumbs navigation, must each page can return to the homepage to improve the user experience.

Second, the website Code standardization detection

Web site HTML code specifications for the future revision of the site, the maintenance of the Code and the speed of the site opened a number of benefits, from the optimization point of view can enhance the site in search engine rankings. Do not have excess cumulative code in the site, error code, such as JS code can save province, can be merged into a file as far as possible merged into a file, the HTML code to pay attention to H1,H2,H3 tags, must not be used, H1 label each page can only be used once, the theme of the site with H1 tag to show that you can, The picture must add the Alt label, lets the browser be able to recognize the picture to be what, the page should use the flash less, can not need not, because the Flash content search engine is unrecognized. Another question is going to be about the URL path, the path of the page file path as far as possible with the current page to express the content similar to the URL not too long, URL path is best not to more than three layers, because the URL too long layer too many of the search engine spiders crawl, in the URL and as little as possible to use special symbols, Otherwise, the spider will be trapped in the cycle of death, and the user is also difficult to remember the current URL;

Third, the content of the site to fill

Site built after the indispensable is content, before Baidu in the search guide on the content can not be reproduced other stations, not to collect, Baidu has existing content, such as online reprint, plagiarism and copy content is not interested, to comply with the content of the original is kingly. There is a saying in the industry, the content is king, the chain for the emperor, the description of the content to be readable, a good article is to read for the purpose of the user, as a search engine, for such articles are very like, the reason is that search engines must ensure that their index content to have freshness, show to the user is the user needs, is not on the network also exist and many sites are reproduced, as a result of the search engine to build the meaning of the index, so give the original content of the ranking is very high, at the same time the writing to the empty capacity must be noted that the current page title to explore the relevant issues, should not be trickery, not because of optimization and disorderly construction of keywords, Content creation key Words must be interspersed in the content reasonably, not too blunt, at the same time should pay attention to the rational collocation of the chain in Search preferences, search engine like the ranking of natural and more forward.

Owners hold the new site in the promotion before the preparation work, worry about search engines do not like, user experience is poor!

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