To throw cold water on the star's mobile phone, a high threshold

Give a mobile star a lesson: do a mobile phone threshold too high
Yesterday, Gree Electrical Appliances Chairman Mingzhu in a public event, the first time outside the display of gree mobile phones, and claimed that can "3 years do not change", the other is the founder of crazy English Yang is ready to launch "Li Yang Crazy mobile phone", and will soon be listed.

In the face of these two years of crazy growth in the domestic smartphone market, many cross-border stars and enterprises are beginning to pour into the market: Han Geng, Jay Chou, Cui Jian, Wang Zijian, Gree, the United States Mito, Archie Art ... In short, the feeling for the outside world is: Now the threshold for smartphones is already very low. Is that really the case?

The standard process for smartphone birth is rather cumbersome

Generally speaking, the basic process of a mobile phone's birth is as follows:
The initial design process includes industrial design, structural design, hardware design and software design.

In this link, the designer should consider the mobile phone appearance, feel, material, color collocation, build mobile phone internal spare parts. The most troublesome thing is software design, because software development must be constantly iterative update: the development of new features, repair vulnerabilities, operations and maintenance.

From the public information of many manufacturers, especially the emergence of some corporate executives in the social media "live" company mobile phones, design links are often the most time-consuming, long or even nearly a year or so time.

The second is resource development. The staff responsible for resource development should keep digging up new resources, such as new materials, new cell phone components, test equipment, etc., when the handset starts trial production, they want to ensure that all the productive materials are needed in the production line.

Next, the handset should carry on the small production. After the prototype comes out, it is necessary to conduct a variety of seemingly almost "abnormal" test.

Cell phone testing is a variety of such as stress testing, the use of automated testing software to phone 1000 consecutive calls to check whether the phone will fail, temperature test, so that the mobile phone in different temperature environment test the adaptability of the mobile phone, the key test, with the help of the machine to set the strength of the keyboard hit 100,000 times. In addition, there are anti-fall test, electrostatic testing, dust testing and so on.

Give a mobile star a lesson: do a mobile phone threshold too high
Samsung mobile phone test lab

If the prototype successfully withstood the test, it is necessary to start mass production. Mass production is a less technical, but also the most troublesome step, because the handset manufacturers to coordinate the supply of parts manufacturers, assembly vendors to arrange the time.

You know, once these things have not been resolved well, mobile phone products will face a "jump ticket" of the danger, old Luo's hammer phone is in this link appeared a mistake, resulting in frequent jump tickets, "fooled" a large number of hammer powder.

After the mobile phone batch comes out, the manufacturer wants to sample some products, repeat the test work of the prototype. If the ratio of the problem product is less than a number, you can leave the factory, if the problem products too much, you should conduct a larger range of testing, until the eligibility criteria.

After the factory, the mobile phone can not be listed immediately, but to go through the state departments of the inspection. According to the domestic process, the first to pass the radio approval, the next will be sent to the Ministry of Information laboratories for mobile phone standards and quality testing, need 30 to 60 working days, and then submitted to the Ministry of Telecommunications Equipment Certification Center, apply for network permits.

On the eve of listing, mobile phone manufacturers also need to "manage" good sales channels, such as operators, electric dealers, mobile phone stores, or these phones can only heap in the warehouse.

This is the mobile phone listing of a general process, from the example, Apple in the introduction of each generation of the iphone, before a lot of design, research and development work.

Some employees recalled the new iphone feature to Steve Jobs, but instead of looking at it, he drew a box and said, "Here's a window where you drag the movie to the window and click a button called burn, which is what we want." ”

It is because of this repeatedly that Apple can launch an iphone every year.

Cottage Phones Jerry

Shanzhai is a mobile phone market can not be ignored a force, the production model of these handsets are generally: manufacturers fancy a recent popular mobile phone, bought to the professional mobile phone design company for research, which with the formal manufacturers in the design phase of the time, compared to a few months, has been greatly reduced.

After analysis, the design company will produce a "copy report" including motherboard design, software design and structure design. Then 10 days according to this report design motherboard, List of parts and components procurement, software preparation, so that the functions of smooth convergence.

Within 20 days, can provide the first set of prototypes to customers to see the market response. If the customer thinks it is feasible, the order is ordered, usually on the 45th day of bulk delivery.

Note that there is a link to most of the mobile phones also omitted, that is, the government Department of Detection, and this is a mobile phone number of frequent accidents is an important reason. In short, a mobile phone listing, and then about 2 months time.

Low hardware costs but don't ignore hidden costs

Taking the iphone 6, which is now booming, for example, shortly after the iphone 6, the market research firm's his analysis showed that the hardware and labor costs of the iphone 6 were between 200 dollars and 247 dollars, or, if converted into renminbi, 1200-1500 yuan, But that's just the obvious cost that you can see.

Generally a mature product will start planning at least a year before its release. When Apple released the iphone 5s, the iphone 6 was on schedule. Over the course of a year, designers and engineers will constantly adjust the product's styling, detail design, and internal structure, with several generations of engineering machines forming.

For a while, Apple is looking for raw materials for designers and developers who design iphones, and, if necessary, for acquisitions and strategic partnerships with some technology vendors, such as Apple, which bought 356 million of dollars for a fingerprint sensor manufacturer, Authen Tec.

The iphone 6 is shipped from Zhengzhou to the U.S. iphone parts are from all over the world's suppliers, after the factory, to sell the iphone around the world, the freight is not saved; a group of iphones, it is inevitable that some of the products are not qualified, the loss is still Apple's wallet; Sent to the government Department for review, but also pay the net fee ... In short, the cost of the IPhone 6 is much higher than the so-called 200 to 247 dollars.

For many formal mobile phone manufacturers are the case, hardware links are often not too expensive, the real burning money is the invisible link.

Star mobile phone figures have been silenced

For example, Geng phone, which is said to have been involved in design and development of Han's whole process, is the same as most smartphones (November 2013), with the Android 4.2 operating system equipped with MediaTek Quad core, 1.5GHz processor, 5-inch, 1920x1080 resolution screen, 13 million megapixel main camera + 5 million pixel front camera. In short, the configuration of the boxer phone is very conventional.

In the personalized aspect, the boxer phone users can enjoy the following privileges: Personal center, Han's memorabilia, Geng Phone forum and theme stores. Geng Phone users can enjoy the exclusive service, wake you every morning is not the alarm clock, but the voice of Han Geng, birthday will receive the voice of Han Geng blessing; in the built-in Han's memorabilia app, you can also see the video of Geng's exclusive debut and so on.

From the final feedback, many of the star mobile phone is the basic thunder, rain, the real listing, it is difficult to obtain consumer recognition, and gradually was eliminated from the market.

Say so much, you must see understand, a good phone behind the need for a strong research and development design team, a complete supply chain system, a mature market sales channels and trustworthy reputation.