To uncover the circle of friends behind the three-horse insurance

Today's Chinese business community, who can let Fosun Group chairman Guo as green leaves? The answer is "three horses": China Ping ' an (601318.sh,02318.hk) head MA, Alibaba board chairman Ma Yun and Tencent (00700.HK) chief Ma Teng.

Yesterday afternoon, Fudan University, Guanghua Building Report Hall door, gathered a dark crowd. Holding the first Internet insurance license, the Public Security Co., Ltd. (hereinafter called "Public Safety Insurance") opened, "Three horses" under the company to become the former main shareholder, "Three Horses" also debut, as Fudan alumni, Guo Guest a host.

Although isolated in the stage "10 meters away", but the "first financial daily" reporters in front of the "three horses" still eye-catching, Ma Yun wearing his favorite yellow sweater, Ma Teng still reveals "engineer", Financial circle from the MA peremptory is Big Brother.

Ali, Tencent and Peace, a platform with the largest electric business, a wide range of individual user base, one is a comprehensive financial pioneer. "Three horses" what margin of cooperation set up public security insurance?

Matchmaking

In the mouth of "three horses", the "birth" of public security insurance is more pure. "We are a circle of friends, Chance, I learn from them the Internet, they understand me finance, hit." Ma said at the opening ceremony yesterday.

According to our correspondent understand, it is in the proposal of MA, often "mutual pinch" of Ma and Jack, became a partner. As Ma Yun said: "That is the ideal of our three people, I believe it is also the ideal of many internet and financial companies in this generation." ”

When Ma is in the same station with Jack, the focus of attention has gone beyond the public security itself. Jokingly, yesterday Guo also joked, "the organizers have repeatedly cared for me, not to ask some very sensitive questions, such as the" fight "with the micro-letter".

Ali and Tencent have indeed more than once chanting words, this September, Ali officially released his own social tools, to the micro-letter directly challenged. In the last month, Ma Yun in the Ali Forum issued a murderous "call order" to the positive war on Tencent.

And in yesterday's Fudan platform, the two people also appear to be together. "I think it is our responsibility to help the three horses to do a lot of insurance, to help our opponents and to help our partners grow," he said. Ma said.

He also did not shy away from the rivalry between the micro-letters and the communications, "we do a relationship, they do a micro-letter, very good, because only so to maintain curiosity, to maintain the challenge of authority." ”

Ma's talk revealed the "three horses" brainstorming time, "More than a year ago we were talking about the situation, we all feel that this thing is too new, we are very excited." "We just stepped on this point," he said.

In February this year, the Security Insurance Regulatory Commission agreed to build the official reply, September approved the opening approval. According to the company's earlier disclosure of the shareholding structure, the first major shareholder is Jack Ma's Zhejiang Alibaba Electronic Commerce Co., Ltd. (19.9%), followed by Shenzhen Tencent Computer Systems Co., Ltd. (15%) and China Ping ' an (15%), other shareholders including Ctrip, and other shareholder holdings.

Product conjecture

China's financial and internet industry "big guy" ideal of the public security insurance is a what kind of company?

"The position of public security insurance is ' service Internet '." We do not regard the Internet as just a channel, we need to serve the Internet, that is, for Internet operators and participants to provide a series of sharing, management solutions to eliminate the risks of the internet world, overcome the traditional internet in the development of problems and bottlenecks. "Public Security insurance general manager Yin Hai in an interview with this newspaper said."

According to this positioning, Yin Hai said that the current business focus of security insurance is mainly e-commerce, mobile payments and internet finance.

In E-commerce, the security will work closely with the electric business platform to work together to study the problems of various aspects of e-commerce, such as business credit problems, quality of goods, service credibility, product responsibility and logistics process in the loss of goods, damage and so on, To buyer Sellers and E-commerce platform for the pre-sale of the comprehensive risk protection; mobile payment is determined to provide security on a convenient basis; In internet finance, public safety insurance can provide guaranteed insurance for reputable businesses, and they offer insurance endorsements that make it easier to get financing, Once some of them have not repaid the loan, the insurance company will repay it.

For the product specific information and cooperation channel side, Yin Hai said that is still in the confidentiality stage. However, for the previously rumored virtual property insurance, Yin Hai to our correspondent, based on the virtual property in the regulatory recognition of the consideration, the current such insurance is not in the public security plan.

As the owner of the first Internet insurance company license, how does public security differ from the traditional property insurance companies?

Yin Hai said that the current public security insurance has a total of more than 80 employees, 40% of them from the Internet industry, as a positioning service Internet insurance companies, all the future sales of security insurance will be all online, but some specific survey, claims may take the offline approach, and customer service, survey, investment team will likely use part of the outsourcing form. And as the traditional property insurance companies do not have to lay a network of outlets, it and personnel will be the future cost of public security insurance, but Yin Hai that it is still more cost advantages than traditional property insurance companies.

To achieve such a business model, the analysis of customer data is particularly important. Yin Hai said that the data pipeline of the public safety insurance and Internet company will be a two-way feedback: Public security first design the basic model of insurance products, forms and rates, to Alibaba or Tencent, such as internet companies to run data, and then to the public feedback, by the insurance product designers, dynamic process without contact with user data, But you can use data optimization. When the insurance products are released, the transaction data will naturally flow to the public security insurance, and then continue to adjust.

Yin Hai said it would take 1-2 years to build a successful business model, 3-5 years to achieve break-even points, and 5-8 years to become a mid-sized, dedicated Internet property insurer.

Despite the advantages of shareholders, Yin Hai stressed that public security insurance is an independent company. "Although they have invested in the company, our entire operation is independent, and they have not sent people over or exerted more influence, and more through the board of directors, shareholder meetings to make comments on corporate governance decisions." ”

Internet Finance vs Financial Internet

"The emergence of public security insurance is also a huge impact on the traditional insurance industry, especially small and medium-sized companies need to actively respond." "When this reporter called the chairman of a medium-sized insurance company, he was watching news about the opening of the public security insurance." The birth of the public security insurance, the industry outside more is to see the lively, and the industry more to feel is a sense of crisis.

Public security before the opening of the Internet finance, the main hand is the fund company, Alibaba into the Tianhong fund, Baidu financial release, "Hundred Hair." In the traditional financial field, "the tide-goers" China's peace has come to the forefront.

But for the "three horses", the emergence of public security insurance in the short term will not necessarily be able to create a lot of profits for shareholders, its greater significance is from the "financial Internet" to "internet finance" changes.

"Finance and the Internet are both competition and cooperation, and the Internet financial and financial Internet sounds the same two words upside down, but there are essentially differences." Ma said at the opening ceremony, "I believe that more than 99% of financial institutions are financial Internet, financial institutions use the Internet as a tool to improve efficiency and reduce costs, then it is the result of improved type, improve, but certainly not subversion." Internet finance begins with traffic, to data, to services, and then to finance. Logically it's two directions, so we'll probably have to look at this marathon in 10, 20 years. If for the moment, I think Internet companies have more advantages than financial companies. ”