To uncover the difference between the new train and the old through train

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At the end of June after listening to Amoy Baoxiao introduction on the new train operation, I did not have a very deep impression, at that time did not take heart, just remember that in July will select some of the business to do the test, August will be officially shelves. In addition, according to waiter revealed that the market store's new train to be online must wait until the end of September.

August 2, our cat flagship store officially opened a new version of the switch, you can directly from the old version into the new version, I began to slowly study the new version of the operation of the function. After two days of research, I found that the new version of the function is very strong, adding a number of statistical data reports, you can make the driver in the promotion of more targeted, to achieve better promotional effect, improve Rio is no longer difficult.

As an operator who has done 1.5 through-train promotion, my personal biggest experience is the new version of the through train increased input-output ratio of statistics, as well as the total transaction amount of statistics, but also can be subdivided into shops, baby, directional, key words of these four blocks, so as to fine operation laid a better foundation. Let's start with a comparison of the new and old versions of the data, showing them in the form of pictures, and then summarizing the benefits of the new version.

The first is the data statistics of the whole store. In the old version, you can only select a certain period of time, such as the total cost of the shop from July 27 to August 2, the amount of clicks, the average hits, the amount of the day, the number of transactions on the day, the collection of the day, and the day click Conversion rate. In addition to the new version of the above data can be counted, but also increased input-output ratio, total transaction amount, direct transaction amount, indirect transaction amount, such as data, such data more comprehensive. In other words, in addition to the new version can be counted on the day of the transaction amount, the amount of indirect transactions can also be counted out, because the input-output ratio of statistics more accurate, you can promote the next plan.

The second is the statistical change of the data. In the old version, although you can also check the indirect transaction amount, baby collection data such as statistics, but because the increase in input and output than this data statistics, it can be accounted for costs, the baby is should increase the strength of the main push, or to reduce costs, you can do know. Prior to the previous version of the data statistics relatively less accurate, the day the direct transaction amount plus the indirect transaction amount is equal to the date of the transaction amount, but this value is less than the new version of the total amount of the transaction, so the data will be biased, but I would like to believe because the new version of the And the previous data can not be statistically accurate analysis, put more strategy.

Third, the directional promotion also has about the input-output ratio statistics. In the May to June promotion, our shop has only one explosion of the main push, and most of the source of the transaction is directed to promote, but for the directional promotion that position conversion rate is higher, but also listen to the second two give the data to judge, no more accurate way to statistics. The previous argument is that the position is the highest, then the collection of baby pages, have bought the baby. Therefore, in the launch of the time is also stones, completely by virtue of experience. Now do directional promotion can be counted out that location effect is the best, the corresponding can increase the cost of promotion.

The four is the data statistics of the key words also increase input-output ratio. The key words of the through train are to be promoted by the store will be attached importance to, but also the use of a way of promotion, therefore, to increase the statistics of this data is the greatest boon for small sellers. Through the analysis of the input-output ratio of keywords, can also be sorted, so that the next step to promote more efficient.

Personal summary is: From last July began to do through the through train promotion, has been to this April, the shop has invested a total of 527,000 yuan promotion fee, but the sales only 480,000 yuan, input-output ratio only 1:0.91, if the cost of the fabric and labor management fees, the promotion of the through train is a loss. The more loss can only reduce the promotional costs, the passage of time to basically abandon the through train this promotional tool. But because the new data statistics more scientific, from May to August, the store's input-output ratio of 1:2.14, is to increase the indirect transaction amount of statistics, if according to this conversion rate to calculate, the through train can make money. We shop the current customer price of 120 yuan or so, remove fabrics and artificial success, input-output ratio can do 1:2 on the basic is flat. And the last week's input-output ratio is more than 1:2.8, in this foundation, through the through train can increase the intensity of promotion, can have more space to make money.

Therefore, the new train on the line, so that more data indicators can be statistical analysis, refinement of the operation is easier, to improve Rio, to achieve the purpose of making money is not difficult.

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