To understand the details of marketing-oriented websites

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The construction of the marketing website is the focus of the business of many network companies at present. So what kind of site is the marketing site? Many people think that e-commerce sites are marketing-oriented websites, but it is not. The author thinks, the marketing type website is the website that can carry out the business development effectively, can convert the network user to the website of the customer. Good marketing site, need to have a good user summary, the ideal search engine performance, rich Web content and unimpeded online interactive platform and other elements.

A good user experience

Good user experience is an indispensable factor of marketing-oriented website. It includes exquisite page design, perfect function module, simple operation flow and clear website navigation, etc. The user opens the website the first feeling is the website visual effect, the suitable color design and the concise page layout, gives the user to have the website understanding the interest. Then is the site's functional modules, whether human, easy to operate. Allows users to understand the content in the shortest possible time. In addition, the construction of marketing web site in the promotion of user experience also pay attention to domain names, host, Web site program selection and optimization. To the user a stable, fast site, thereby reducing the rate of the site jump.

Second, better search engine performance

After the website construction is good, wants to realize the marketing goal, expands the on-line service, needs certain website traffic. and search engine is the main source of website traffic. Site keywords in the search engine rankings on the front, will be to a large extent to improve the flow of the site. A Web site If the keyword ranked the top three of the search engine, you can get 80% of the traffic, the effect is considerable. In addition, the website good search engine performance, can reflect a website to pay attention to content maintenance and user experience. Because the site's search engine performance and user experience is inseparable. They are paved and mutually reinforcing.

Third, the suitable network promotion enhances the website popularity

Now the network promotion platform many, the marketing type website only unifies own website nature, chooses suits own network promotion way, can reach the website promotion the effect. Enterprise Marketing Web site more common network promotion methods have blog promotion, forum promotion, e-mail promotion, QQ promotion, micro-blog promotion, video promotion, event promotion, such as a variety of network promotion methods. Although enterprises can play a lot of leeway, but if the enterprise does not attach importance to network marketing promotion, not fully integrated into the Internet, will not get very good marketing results.

In short, enterprises to establish a marketing-oriented web site, not a network of signboards, not a slogan. Is the need for human, material, capital and many other inputs. The internet age is not a free lunch, it requires intensive cultivation to have a rich return. Every detail of a marketing website needs to be improved in order to improve the user experience, enhance the website traffic and conversion rate, and realize the profit purpose of the enterprise.

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