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First, the choice of target keywords, keyword competition analysis;

Define the target keywords: Fuzhou packaging design, Fuzhou brand design, Fuzhou advertising design, Fuzhou trademark design from the target keyword choice to determine, we can get what information? One is to determine the main business, and then determine the business area. Why not directly optimize the main business words? Although there are no regional restrictions on the network, there are times when it is restricted by geography. And this company is located in Fuzhou, more business or from the surrounding areas of Fuzhou. So adding regions to your keywords will make your target customers more explicit.

Site and keyword ranking records: You need to know whether your work is effective, so first you formally take the business day of the site included, as well as the ranking of keywords record down, to you optimized for a period of time, then to query the data comparison, to know if your SEO optimization is the effect. The image below is a comparison of the site, also indicates the three days of work.

Site collection

The following figure is the comparison of keyword rankings, three days of work has been some effect.

Target keyword Rankings

Although the time is very short only 3 days, immediately have the effect, why should this record, in addition to allow you to monitor their work at any time, but also in order to give you more confidence in the next step of the work. As we all know, SEO optimization is a long cycle of work, to have a strong executive power, so the work is also to promote your efforts to continue the momentum.

Second, in-Station optimization

Open pseudo static and log function for website space;

Open pseudo static, do the preferred domain 301 turn to achieve the Home Page URL standardization. In this I directly posted my win platform space Httpd.ini file, about what is the preferred domain, and what is 301 turn, what is the URL standardization, do not do this in detail, you can refer to related articles.

httpd pseudo static configuration file

Will be turned off with www or a W, two ww, and four wwww to the WWW host domain. The purpose is to unify the URL and the weight of the host domain name, and why to parse these several forms, because of the number of W, sometimes customers will lose the wrong. Another goal of SEO is to not let go of any customer who may become a target customer, so we can focus on the possibility that the customer may have entered the error, so that there is no omission.

All links in the station to the home page address all <a href=http://www.xxxxxx.cn/> home </a>, don't just write <a href= "index.asp" > Home </a> This kind of link form, do not only realize the preferred domain, URL standardization, centralized main domain name weight, but also can prevent others mirror image.

LOG: Open the log to help analyze the search engine spiders crawling records, to understand the site's collection, in order to make the appropriate SEO optimization strategy adjustment.

Three major tags (title tag, keywords keyword tags, description description tags) writing;

< title > Fuzhou Packaging Design _ Fuzhou Brand Design _ Fuzhou Advertising Design _ Fuzhou trademark Design-company Name </title >

Title Label Writing specification: Keywords 1_ keywords 2_ keywords numpad website name;

< meta name= "keywords" content= "Fuzhou packaging design, Fuzhou brand design, Fuzhou advertising design, Fuzhou trademark Design" >

Keywords keyword tag writing specification: "Key words 1, key words 2, key words 3", note that the middle is separated by the English half-width comma; ban keyword piling

< meta name= "description" content= "Company name focuses on Fuzhou packaging design, Fuzhou brand design, Fuzhou advertising design, Fuzhou trademark design, is China A-level design organization. For the enterprise to provide in-depth brand service senior design company, involving Fuzhou packaging design, Fuzhou brand design, Fuzhou advertising design, Fuzhou trademark design business. ">

Write a 120-character content, emphasizing the target keyword 2 times or more

Sub-navigation establishment: to the search engine to pass an emphasis on the role of the target keyword

Secondary navigation

404 error page

Because of its main station through the revision, so make 404 error page is very necessary, because the search engine will leave a lot of previous links, then these links will become dead links, so make 404 error pages can be recycled customers, but also make customers feel that your site experience more humane, more friendly.

Win Platform 404 error Page Setup method: General win platform virtual space has provided 404 error page settings, as shown in the picture;

404 error page

Set up after you make a good 404.html upload can be, pay special attention to the 404 error page can not jump directly, but to guide the way to allow customers to click the appropriate link to enter your site's other pages.

To add statistical functionality to your site:

Site statistics will give you a clearer idea of how your customers are entering your site, so that you can adjust your site's optimization accordingly.

Site statistics is also a manifestation of your site results, such as someone to advertise on your site, will certainly look at your website traffic report, so the installation of site statistics is very necessary

There are many web site statistics, such as Cnzz,51la,google administrator tools.

III. Blog Group Building Promotion

Each target keyword needs to have 3-5 blogs to support, publish some content related to the target keyword, and then link the text containing the target keyword to the target website.

Blog Building Steps:

Choose a higher weight and include fast blog, such as: Sina, News, Baidu, NetEase, Sohu and so on.

Blog name preferably the site name or target keyword

Blog title Plus website URL

Blog description content must be filled with the site and the target keywords related to the content

Add links and channel links to your site

Blog Soft text submission around target keyword release

Submit a blog address to a search engine

Attention to the diversity of keywords, regular replacement, do not single link

Bookmark your blog address because you'll always need them

Create links between blogs and blogs

Blog Content publishing attention points:

Each blog must have at least one introduction about your site and provide the site address.

Each post has mentioned the key words are linked to anchor text, point to the home page.

To change the title and adjust the appropriate content when copying others ' content, do not copy 100% original.

Publish at least 1-2 original posts per week and post them on all blogs.

As for the establishment of so many blog how to manage, there are many ways, there are corresponding tools, you can choose according to need. After all, manual still has a certain limitation and time limit.

The above is about the longitudinal Tang brand Design optimization of the upper part of the work, mainly on the site internal adjustment, keyword settings, tag writing, URL standardization, the establishment of the secondary navigation, as well as 404 error pages, such as the basic station optimization work. Please pay attention to the next section of the content, with Zblog for the site to create a directory of the detailed process, thank you.

Original author: Liu Quanzhou seo contact qq:34777374

This article address: http://www.seocharm.com/seo-case/zblog-zongtang/

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