Tobacco brand name Hope Primary School more than hundred

Every reporter Lee Charming feng from Beijing "to the tobacco brand name of the hope of primary school more than hundred, they are in the name of charity, line advertising and promotion of the real."　　"Yesterday (January 6), Yang Gonghuan, deputy director of the China Center for Disease Control and Prevention, the Chinese Academy of Sciences-Tsinghua University, director of the National Research Center Hu Angang, led by the report of the" Tobacco control and the future of China, "disclosed this figure. The report also pointed out that tobacco companies drilling legal loopholes to do in disguise the phenomenon of tobacco advertising in the reality of widespread, and the public welfare marketing is the tobacco industry to carry out advertising marketing "the last lifeline."　　The report also argues that tobacco-related interest groups ' anti-smoking activities are the root cause of the current ineffective control of smoke. "Now a lot of tobacco companies are playing public goods brands, through sponsorship, donations and other public welfare means of corporate social public image of business promotion, the most typical is the hope project."　　"Wu Yiqun, deputy director of the new research Center for Health Development, said that, for example, the Beijing cigarette factory and the Project Hope Beijing Project Hope Donation Center jointly sponsored the" 2010 Zhongnanhai a Love delivery action-blue fashion for the start "activity is a typical tobacco companies for the public marketing example. The report, "Tobacco control and the future of China", also mentions the issue of public marketing in the industry, saying that "nurturing the countryside and rewarding the place" is the "straw of policy" for the tobacco industry to carry out public service marketing.　　By the national policy, the 2005 national tobacco industry launched a feed farmers, return to the local as the core content of the social image project, in order to win long-term development of tobacco industry space.　　The report's findings show that tobacco companies are extensively involved in public welfare undertakings, such as supporting public welfare activities, direct sponsorship of sports events, cultural and educational activities, and so on, among which the hope Primary School of tobacco brand name is more than hundred, and in the name of charity, advertising and marketing are the reality. In the eyes of tobacco control, tobacco control activities are being objected to by various anti-smoking activities of the relevant interest groups. "Anti-smoking activities" means the tobacco industry and its related interest groups in the smoke control strategy, the work of obstruction and sabotage activities. Yang Gonghuan said, "Anti-smoking specific strategic activities include the misinterpretation of the text of the Convention, the scientific statement against the health of tobacco, carry out all kinds of tobacco advertising, promotional and sponsorship activities to promote the development of tobacco industry, and ultimately to improve tobacco consumption." Yang Gonghuan For example, when the public is increasingly aware of the serious health hazards of tobacco, and the tobacco industry in response to this situation, invented the term "low tar", claiming that they are concerned about the health of smokers, so that consumers think that low tar is tantamount to low harm. However, the practice shows that reducing the tar content in the cigarette can not reduce the harm, tobacco companies know but to consumers to conceal the fact. ”