Today, more and more entrepreneurs are starting to make their business world.

A growing number of would-be entrepreneurs, who have been plastered with labels, are increasingly starting out in the business world.

Ma Jiajia, who has a reputation for selling erotic products, to the successful brush screen friend Circle "Face Meng" app founder Guo Lei, in most people are still in step by step for the work of the time, these what quickly get investment, with very "impact" of the success of the image to stimulate a lot of even whenever, Forums Eyeball?

In fact, the "non-mainstream" generation that shouted "no need to understand" has quietly grown up and wants us to stop for a moment and try to listen to their world.

"We do not expect to be understood by other generations, and it is enough to be heard at ease, for new times are bound to have new values." "Sing together," founder Yinsan, who got the tricycle investment within a year, explains.

Internet Personalized "Birth"

Despite having been prepared for the flamboyant personality, "sing together" founder Yinsan the public's acceptance of T-shirts and shorts plus slippers. "This shorts is my first time in high school when I wear, I determined to wear it to the listing bell." I think it is maverick to enlarge the entrepreneurial spirit itself, so now the community is so concerned about the career. ”

Yinsan likes to use Adidas's slogan "All in or nothing" to explain his understanding of entrepreneurship, entrepreneurship must have courage, not afraid to lose will not lose. In his view, the new entrepreneur has become a new force, and this reckless group will become the entrepreneurial spirit of the people, this is a career in the present will be so strongly concerned about one of the reasons.

Also as a generation, has created a poor miracle, a year successfully completed from the three to Peking University sprint Sun Yu now has two titles, one is the U.S. company Ripple Labs's Greater China Region Chief representative, the other is the founder and CEO of Rui Bo.

In fact, what Sun Yu and his team want to do is pay and liquidate through a set of open underlying payment agreements. To put it simply, Peer-to-peer technology is needed to build a simple and effective payment network that is free, open source, and the flow of money and value can be as easy as sending e-mail.

The student who won a master's degree from the American Ivy League school at the University of Pennsylvania and chose to return home, defined his dream path as "embracing risk".

"Why did I choose a very risky direction?" "In Sun Yu's view, the perception of security is very different from the last, unable to understand the network rumors of" the collective memory. " In today's era of information explosion, the impact of the Internet, and for them there is no collective memory, competition, freedom and personalization is the main pursuit of the mainstream, but also their source of security.

Unlike other entrepreneurs, Zhang Tianyi, a financial law professional, never wanted to start a business, and for him it was more of a passive choice, a choice that had to be made because of fear and the desire to escape from the current constraints of real life, "I don't know if entrepreneurship will make me better, But I know that not starting a business will only make me worse. "

As the founder of Hunan Changde Rice noodle New Dong, at the end of last year, as well as countless graduating students, Zhangtianqu also faced the dilemma of finding a job. Enter the law firm, test civil servants ... Looking at the previous brother and sister to provide employment options, he was a little confused, "later want to understand it is very simple, I do not like that life." ”

"We simply choose another living condition because we fear the existing state of life." "In Zhang Tianyi's view, the Internet's greatest value is for young people who have nothing to offer, a chance to stick to their own when they have nothing." In traditional times, when a person has no capital, face the brutal reality, insist to do oneself is a very extravagant thing, but now they do.

The sweetness and sadness in the resource age

And too casual dress a little bit is, 1992 born "Sing Together" founder Yinsan in one year time has obtained IDG's three investment.

And all of this in Yinsan seems to be quite the natural, "IDG Capital partner Li Feng in the middle of the meeting to smoke a few minutes time, I chatted with him, the logic of their own thinking, business model to speak clearly." ”

It has to be said that in today's era, for entrepreneurs, there has never been a wealth of resources.

Once a successful investment in many enterprises of the well-known wind investment IDG now in the group is pulling wind, in less than a year, IDG has invested in several of the first-time entrepreneurs.

"Our investment in young people is basically the quickest time we have to make a decision," he said. There is a strong belief in them that the age or way of life they know best moves us. "This April, the IDG Campus entrepreneurship competition launched the launch of the national first stop," Li Feng explained.

In fact, in addition to Yinsan "Sing together", Sun Yu "sharp wave technology" and Guo Lei "Face Meng" behind all have IDG figure.

After gaining the investment of IDG millions Angel in January 2014, Guo Lei once joked: "(that period of time) every day to get up and sleep Brush company bank account, money is not yet, looking at it from 0 to a lot of 0, feel very happy, if replaced by hot noodles, can be around Hua Ke (huazhong) a few laps." ”

However, even catching up with a good time, but for the escape entrepreneurial, the experience of the students will not be so smooth.

"I believe that jobs did not have to worry about what to do when he started a business, five risks, one gold, how to prepare." "And these problems, have been troubled as a Zhang Tianyi," Although now everyone is embarrassed to learn to say that they are engaged in entrepreneurship, but just started the heart of the time when the pressure is really very big. ”

And for the successful Yinsan of the investment, in the company's worst time, there is no large-scale users, there is no new products, how to maintain customer relationship is Yinsan and "sing together" team face the biggest problem. The first is to give KTV free dice and other accessories, and later changed to micro-blog promotion and all other non-textbook means. "Many geek-born people look down on the line and think they're too earthy." ”

and "ephemeral" of the app industry is tantamount to a star-building factory, almost every once in a while can hold red a star products. Face Meng successfully detonated the social platform and realize the "app list first application" goal, can be said Guo Lei in the entrepreneurial dream has been achieved, but after experiencing the ups and downs of entrepreneurship, Guo Lei only found that the original road is not as romantic as imagined.

Guo Lei is also well aware that these investors, though enthusiastic, remain calm. "Investors will worry about the value of facial eruption after the bubble breaks." After the success of the stage, we need to cool down the confidence, and leave the inherent things back on the road. ”

Wen/Chen Chenting