Today officially announced that the user is over 20 million

Absrtact: August 26 News, the domestic voice picture mobile community snapped today officially announced the user scale of more than 20 million, the new version 2.6 will be officially online. Pop founder and CEO Xu Chang (Weibo) Open three strategies: long-force audio Lock the user's passive time;

August 26 News, the domestic voice picture mobile community snapped today officially announced the user scale of more than 20 million, the new version of 2.6 will be officially online. Pop founder and CEO Xu Chang (Weibo) Open three strategies: long-force audio lock the user's "passive time", strengthen the mass cultural entertainment content of the UGC and PGC model construction, in the mobile end of the pilot water primary advertising marketing value.

It is understood that snapped October 8, 2012 on line, since then, "Photo + voice" form gradually occupy the first line of urban white-collar and young users of the smartphone desktop, content sharing gradually with Sina Weibo, Tencent Weibo, QQ space, micro-letters, Friends Circle, Renren network closely formed a social network.

After 10 months, PA claimed that registered users more than 20 million, monthly active users more than 35%, the current station voice gathered together for a total of 1.98 billion seconds. The current proportion of users ios:android to 1:2. August 14 snapped 2.5 version of the launch, the average user recorded long from 90 seconds into 6 minutes, and try to give some original ability and the singer open background upload audio 128M permissions.

Xu Chang In the interview that the PA per capita online time grew more than 30%, long audio playback more than the total station 10%. "Pa" is the best ' accompanying ' product in ' passive time ', where you can listen to songs, listen to talk shows, listen to favorite jokes, listen to novels, listen to all the things you like, and pop with people's lives. ”

According to the official introduction, has been settled in more than 2000 well-known celebrity celebrities in the country, including small s, Li Bing, Xie, Huang Bo, kun, Shabaoliang, Su, Lin, Jon, Michelle Reis, Tam, Yu, Yif, kai-fu Lee (micro-bo), Pan Shiyi, such as mainland, Taiwan, Malaysia and other celebrities, and even Apple There are more than 70% people and podcast on active anchors in the show.

"Pa not only to become a star and fans of the stage, but also hope that this low threshold stage to become musicians, DJ, talk show, hand, such as countless talent people show their own charm stage." "Xu Chang Introduction," UGC (Users Generate content) and PGC (Professional generated content professional production) on the PA is the coexistence of content production patterns. ”

Xu Chang said that through the long audio function of the opening, found that there is a large number of ' talented ' users to publish their own original songs, talk shows. PA currently with the hospital line movies, hit TV dramas, concerts, music festivals, national satellite TV columns, radio, video sites, newspapers and magazines to cooperate, content production, introduction and dissemination of the mechanism gradually formed. "Pop is gradually becoming ' fun + useful ' from the initial fun. ”

"Snapped this product from the beginning of the business model into the exploration, mobile end of the layout and exerting force is not a short time, last October on the line soon after the film" Thai embarrassed "to cooperate, follow-up plume Spring Christmas concert cooperation, Hisense, Chow Tai Fook, HNA Group, Coca-Cola, Gado, etc. in the marketing test water on the PA. ”